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Toyota Becomes First Founding Partner of Historic DAYTONA Rising Project At Daytona International Speedway

 Toyota Becomes First Founding Partner of Historic DAYTONA Rising Project At
                        Daytona International Speedway

Extends Multi-Year Partnership At Several International Speedway Corporation

PR Newswire

CHICAGO and DAYTONA BEACH, Fla., Feb. 6, 2014

CHICAGO and DAYTONA BEACH, Fla., Feb. 6, 2014 /PRNewswire/ -- International
Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board:
ISCB) ("ISC") today announced a groundbreaking, multi-year partnership with
Toyota Motor Sales (TMS) U.S.A., Inc. that will make Toyota the first Founding
Partner at Daytona International Speedway as part of its unprecedented $400
million DAYTONA Rising redevelopment project.

(Photo: )
(Logo: )

DAYTONA Rising is ISC's complete reimagining of the fan and sponsor experience
at its iconic Daytona International Speedway, a multi-year project
encompassing the Speedway's nearly one-mile long frontstretch that, upon
completion in January 2016, will create a world-class facility with premium
amenities unmatched in the industry. Financial terms of the agreement were not

"When we started drafting the designs of DAYTONA Rising, we envisioned
partnering with equally forward-thinking organizations like Toyota to bring
forth the very best experience for our fans and guests," said ISC Chief
Executive Officer Lesa France Kennedy. "Toyota has been a great partner for
many years and we will continue to work together to enhance the fan experience
at many of our facilities across the country."

Beginning in 2015, the 11-year agreement will provide Toyota with naming
rights for one of five fan injectors.  The massive, new and redesigned entry
statement includes over 20,000 square feet of Toyota engagement and fan
experience that vertically spans four concourse levels.

The Toyota brand will also have a presence in the new "World Center of Racing"
zone, the central "neighborhood" overlooking Daytona's famed start/finish line
inside the new frontstretch facility. The "World Center of Racing" zone is
roughly the area of two football fields where Daytona International Speedway,
its partners and race fans will celebrate the history and legacy of racing at
the iconic motorsports venue.  Fans will be able to socialize and enjoy
themselves in this area prior to, during and after a race.

Ten additional neighborhoods, each the size of a football field, will be
located throughout the new frontstretch with custom bar, retail and dining
areas, as well as dozens of video screens to provide fans with non-stop views
of on-track action while they mingle with friends. Toyota will also have
branding rights to a neighborhood near the Toyota injector.

Additionally, Toyota will serve as an official partner of "The Great American
Race," the DAYTONA 500®, and will receive official pace car rights in 2015.

"DAYTONA Rising represents our commitment to delivering engaging and
innovative ways for our partners to showcase their brand," said Daytona
International Speedway President Joie Chitwood III. "We're proud to integrate
Toyota into this historic project. Our fans and guests will now enjoy more
exciting, innovative and engaging experiences from the moment they enter the
new facility to the time they reach their seats and beyond."

In addition to the Founding Partner status with DAYTONA Rising, Toyota also
extended the following sponsorship rights at other ISC venues:

  o Race entitlement sponsorship of the spring NASCAR Sprint Cup Series and
    Nationwide Series races at Richmond International Raceway®
  o Pace Car rights at Auto Club Speedway®, Chicagoland Speedway®, Kansas
    Speedway®, Phoenix International Raceway®, Richmond International Raceway®
    and Watkins Glen International® for each NASCAR major event weekend, as
    well as Official Vehicle at Route 66 Raceway®

The partnership was announced today at the Chicago Auto Show, the same
location where Toyota initially revealed its plans more than 10 years ago to
participate for the first time in NASCAR, as part of the NASCAR Camping World
Truck Series.

"This is a unique opportunity for Toyota to elevate our brand in the
motorsports community, especially through the DAYTONA Rising project," said
Bob Carter, senior vice president of automotive operations of Toyota Motor
Sales, USA, Inc. "ISC and Daytona International Speedway will provide strong
platforms to interact with our guests and most importantly, our race fans."

About International Speedway Corporation
International Speedway Corporation is a leading promoter of motorsports
activities, currently promoting more than 100 racing events annually as well
as numerous other motorsports-related activities.  The Company owns and/or
operates 13 of the nation's major motorsports entertainment facilities,
including Daytona International Speedway® in Florida (home of the DAYTONA
500®); Talladega Superspeedway® in Alabama; Michigan International Speedway®
located outside Detroit; Richmond International Raceway® in Virginia; Auto
Club Speedway of Southern California^SM near Los Angeles; Kansas Speedway® in
Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland
Speedway® and Route 66 Raceway^SM near Chicago, Illinois;  Homestead-Miami
Speedway^SM in Florida; Martinsville Speedway® in Virginia; Darlington
Raceway® in South Carolina; and Watkins Glen International® in New York. 

The Company also owns and operates Motor Racing Network, the nation's largest
independent sports radio network and Americrown Service Corporation^SM, a
subsidiary that provides catering services, food and beverage concessions, and
produces and markets motorsports-related merchandise.  In addition, the
Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway. 
For more information, visit the Company's Web site at 

About Toyota
Toyota (NYSE: TM), the world's top automaker and creator of the Prius, is
committed to building vehicles for the way people live through our Toyota,
Lexus and Scion brands.  Over the past 50 years, we've built more than 25
million cars and trucks in North America, where we operate 14 manufacturing
plants and directly employ nearly 40,000 people.  Our 1,800 North American
dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80
percent of all Toyota vehicles sold over the past 20 years are still on the
road today. 

Toyota partners with philanthropic organizations across the country, with a
focus on education, safety and the environment.  As part of this commitment,
we share the company's extensive know-how garnered from building great cars
and trucks to help community organizations and other nonprofits expand their
ability to do good. For more information about Toyota, visit  

About DAYTONA Rising
DAYTONA Rising is a $400 million reimagining of an American icon – Daytona
International Speedway. Five expanded and redesigned entrances, or
"injectors," will lead fans to a series of escalators and elevators,
transporting them to three different concourse levels. Each level features
spacious social areas, or "neighborhoods," along the nearly mile-long
frontstretch. At the conclusion of the redevelopment, Daytona International
Speedway will have approximately 101,000 permanent, wider and more comfortable
seats, twice as many restrooms and three times as many concession stands. In
addition, the Speedway will feature over 60 luxury suites with track side
views and a completely revamped hospitality experience for corporate guests. 
DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs,
$300 million in labor income and over $80 million in tax revenue, will be
completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA
Rising was recently cited as a key source of expected job growth in Volusia
County as part of the Manpower Employment Outlook Survey.

Barton Malow is serving as the design-builder for the project. In addition to
DAYTONA Rising, Barton Malow has renovated the University of Michigan "Big
House" and the Rose Bowl.

ROSSETTI, an award-winning architectural design and planning firm for the past
40 years, which headed the design for Ford Field NFL Stadium, University of
Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is
leading the master planning of the DAYTONA Rising site.

Race fans can follow the progress of the DAYTONA Rising project by visiting and connecting with Daytona International Speedway on
Twitter, Facebook and Pinterest.  Also, fans can see the construction project
up close by taking one of the daily tours available at the Speedway on
non-event days throughout the year.  Visit or the Speedway Ticket and Tours
Building for more information.

For tickets and more information on Daytona International Speedway events,
visit or call 1-800-PITSHOP.

About Daytona International Speedway
Daytona International Speedway is the home of "The Great American Race" - the
DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of
the attention - as well as the largest audience in motorsports - the
approximately 500-acre motorsports complex boasts the most diverse schedule of
racing on the globe, thus earning it the title of "World Center of Racing." In
addition to eight major weekends of racing activity, rarely a week goes by
that the Speedway grounds are not used for events that include civic and
social gatherings, car shows, photo shoots, production vehicle testing and
police motorcycle training.


To view renderings and video from today's announcement in Chicago, please



SOURCE International Speedway Corporation

Contact: Lenny Santiago, Daytona International Speedway, 386-451-5809,, Marc Spiegel, Toyota,
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