Sears Canada Pumps Up Fitness Apparel with PURE NRG Athletics Activewear for Women

Sears Canada Pumps Up Fitness Apparel with PURE NRG Athletics Activewear for 
Women 
New private brand addresses consumer need for affordable performance-driven, 
high-quality athletic apparel 
TORONTO, Feb. 6, 2014 /CNW/ - Sears Canada Inc. (TSX: SCC) announced today the 
launch of PURE NRG Athletics(®), an exclusive line of performance clothing 
for the active woman who expects high-quality fashionable workout wear without 
the high prices. 
The PURE NRG Athletics line includes an assortment of stylish tank tops, 
t-shirts, shorts, pants, hoodies and zip-ups with functional features such as 
four-way stretch and Cool Effect® wicking fabric, flatlock seams to help 
prevent chafing, pants with a contoured waistband, tops with a breathable 
built-in power mesh bra and more. All of the pieces in the collection range 
from $10 to $50. 
"We are excited to launch our PURE NRG Athletics line of activewear," said 
Doug Campbell, President and CEO, Sears Canada. "Now Canadian women can get 
high-quality athletic wear at prices that are reasonable and as close as their 
nearest Sears store or their own doorstep if shopping on sears.ca.  We think 
our customers will see the combination of the quality and price of PURE NRG 
Athletics as filling a space in the marketplace that has not been otherwise 
addressed.  The development of private brands that provide superior features 
and benefits at affordable prices is a strategy Sears will continue to use to 
offer uniqueness and exclusivity to Canadians coast to coast." 
A comprehensive, innovative marketing strategy, including national 
advertising, PR, flyers, outdoor and digital campaigns will support the 
launch.  Additionally, Sears is activating media in local gyms and fitness 
studios within close proximity to top stores with advertisements in the change 
rooms. In select locations this is augmented with mannequin displays in the 
main gym area and instructors wearing the PURE NRG Athletics collection. 
PURE NRG Athletics workout gear is currently available in all of Sears 
department stores and on sears.ca. 
Sears Canada is a multi-channel retailer with a network that includes 181 
corporate stores, 241 Hometown stores, over 1,400 catalogue and online 
merchandise pick-up locations, 101 Sears Travel offices and a nationwide 
repair and service network. The Company also publishes Canada's most extensive 
general merchandise catalogue and offers shopping online at www.sears.ca.
 

SOURCE  Sears Canada Inc. 
Contact for Media: 
Janine Allen Sears Canada 416-941-4097 janine.allen@sears.ca 
Image with caption: "PURE NRG Athletics Activewear. (CNW Group/Sears Canada 
Inc.)". Image available at:  
http://photos.newswire.ca/images/download/20140206_C8010_PHOTO_EN_36368.jpg 
Image with caption: "PURE NRG Athletics Activewear. (CNW Group/Sears Canada 
Inc.)". Image available at:  
http://photos.newswire.ca/images/download/20140206_C8010_PHOTO_EN_36370.jpg 
Image with caption: "PURE NRG Athletics Activewear. (CNW Group/Sears Canada 
Inc.)". Image available at:  
http://photos.newswire.ca/images/download/20140206_C8010_PHOTO_EN_36372.jpg 
To view this news release in HTML formatting, please use the following URL: 
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CO: Sears Canada Inc.
ST: Ontario
NI: RET CLO NP WNEWS  
-0- Feb/06/2014 13:30 GMT
 
 
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