MY LITTLE PONY Goes ‘HEARTS AND HOOVES’ for Valentine’s Day as Hasbro and PlayDate Digital Introduce ‘MY LITTLE PONY:

  MY LITTLE PONY Goes ‘HEARTS AND HOOVES’ for Valentine’s Day as Hasbro and
  PlayDate Digital Introduce ‘MY LITTLE PONY: HEARTS AND HOOVES DAY’
  Interactive Storybook App for iPhone, iPad & iPod Touch

Business Wire

NEW YORK -- February 6, 2014

Love is in the air and on your mobile app with the new MY LITTLE PONY
interactive storybook! In the world of MY LITTLE PONY, Valentine’s Day is
better known as “Hearts and Hooves Day” made popular by the animated hit
series, “My Little Pony: Friendship is Magic,” created by Hasbro Studios and
currently airing on The Hub TV Network in the United States. Come celebrate in
the spirit of friendship with the sassy MY LITTLE PONY gang in an all-new,
highly entertaining, interactive storybook app from PlayDate Digital, under
license from Hasbro.

“PlayDate’s team of children’s experts and educators are focused on helping
preschoolers become school ready by turning digital screens into rich,
engaging, educational experiences. In this MY LITTLE PONY storybook, we’ve had
fun making the ponies come alive on every page for our emerging readers,” said
co-founder, Shaan Kandawalla.

“The PlayDate Digital team has once again done a phenomenal job giving the
youngest MY LITTLE PONY fans a truly immersive MY LITTLE PONY digital
experience. MY LITTLE PONY: HEARTS AND HOOVES DAY makes Valentine’s Day
special for young readers and those who love the MY LITTLE PONY stories. We
couldn’t be more pleased with the quality of the app and can’t wait to see the
reaction from our fans,” said Donna Tobin, Vice President of global marketing

Dr. Michael Cohen, a PlayDate Digital Principal, who is currently responsible
for measuring outcomes on two U.S. Department of Education grants focused on
the optimal use of media in the education of young learners, mentions,
“Educational apps like MY LITTLE PONY: HEARTS AND HOOVES DAY give preschoolers
the ability to gain different and very important skills in social emotional
learning and problem solving. The team has worked very hard to integrate
activities and messaging which identify and reinforce the importance of
supportive and honest friendships, good decision-making and helping the ponies
make responsible and healthy choices.”


It’s Hearts and Hooves Day in Ponyville and everypony is celebrating

But that’s not enough for SCOOTALOO, SWEETIE BELLE, and APPLE BLOOM! They want
to help their teacher, MISS CHEERILEE, find her very special somepony…whether
she wants one or not! It’s a laugh-out-loud, friendship potion-filled tale,
perfect for early and emerging readers!

A completely interactive storybook app from PlayDate Digital, MY LITTLE PONY:
HEARTS AND HOOVES DAY features 19 scenes that come to life as children tap and
explore each page. The app delivers interactive MY LITTLE PONY action and
voices on every page, and gives children the chance to see the magic unfold
simply by tapping on the ponies to move the adventure forward. The MY LITTLE
PONY: HEARTS AND HOOVES DAY app features “read to me” and “read along” modes
for every level of early reader, and difficult words are highlighted, sounded
out on each page and explained through animations. The app includes a “sight
word” practice session, and allows parents to seamlessly track their
children’s learning progress.

MY LITTLE PONY: Hearts and Hooves Day is available for $2.99 from the App
Store on iPhone, iPad and iPod touch or

About PlayDate Digital Inc.

PlayDate Digital Inc. is an emergent publisher of high-quality, interactive,
mobile educational software for children, designed to nurture children's
emerging literacy and creativity skills. Created in collaboration with leading
preschool education experts, PlayDate Digital content is built in partnership
with some of the world's most trusted global brands for kids and developed and
published for iOS and Android devices. More information can be found online at or "Like" them on Facebook and follow them on Twitter

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ:HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through the creative
expression of the Company's world class brand portfolio, including
and LITTLEST PET SHOP. From toys and games, to television programming, motion
pictures, digital gaming and a comprehensive licensing program, Hasbro strives
to delight its global customers with innovative play and entertainment
experiences, in a variety of forms and formats, anytime and anywhere. The
Company's Hasbro Studios develops and produces television programming for more
than 170 markets around the world, and for the U.S. on Hub Network, part of a
multi-platform joint venture between Hasbro and Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to
corporate social responsibility, including philanthropy, Hasbro is helping to
build a safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has been
recognized for its efforts by being named one of the "World's Most Ethical
Companies" and is ranked as one of Corporate Responsibility Magazine's "100
Best Corporate Citizens." Learn more at


Nobl Communications
Cynthia Barlow, 401-439-6628
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