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Michael Zimmerman's Hedge Fund on Hottest Trend in mCommerce Retailing

    Michael Zimmerman's Hedge Fund on Hottest Trend in mCommerce Retailing

PR Newswire

GREENWICH, Conn., Feb. 6, 2014

GREENWICH, Conn., Feb. 6, 2014 /PRNewswire/ -- Michael Zimmerman's hedge fund
Prentice Capital notes that according to new December 2013 data from web and
mobile measurement firm comScore Inc, one-third of online shoppers now only
use their mobile devices when shopping [1].

(Photo: )

Zimmerman, who has long held the view that retailers need strong branding and
well-planned online & mobile shopping platforms thinks this will put even more
pressure on retailers to build strong m-commerce sites and apps.

Only two-thirds of indexed brands have mobile-optimized sites, and yet a full
third of those don't allow consumers to shop from those sites, New York
research firm L2 noted. Many also fail to provide the full range of content
available on their desktop sites, including product search and user ratings,
to mobile audiences.

Prentice Capital's Zimmerman believes that despite fewer shoppers in store,
sales are increasingly driven by sofa shoppers wielding tablet computers.
Considering that an estimated 64 million new iPhones and iPads are already in
consumers hands during the last quarter of 2013, the new year could be a
breakthrough year for mobile shoppers, particularly if businesses continue to
adapt to mCommerce, engaging their client base with new and innovative

Online retail sales grew by 1.4% in December 2013 compared with the previous
month, and by 9.9% compared with December 2012 [2]. With parabolic mCommerce
sales trends, optimizing for mobile shoppers by developing a mobile commerce
web site or responsive design site, and possibly a mobile app - is a must
today for retailers of all sizes. Otherwise, Zimmerman believes, they will
lose a huge amount of traffic from online customers who only visit and shop on
mobile devices.

Scott Galloway, an NYU Stern professor of marketing and creator of L2, stated
"Given the evidence, we seem to be entering the start of a persistent mobile
age... Brands ignore this shift at their own peril." [3].

Michael Zimmerman's Prentice Capital is an employee owned financial investment
advisory firm headquartered in Greenwich, founded in 2005 by Zimmerman. The
fund primarily invests in consumer and retail equity stocks. Zimmerman also
sits as Chairman of the Board of directors at dELiA*s Inc.

[1] ComScore February 3, 2014
[2] Commerce Department nonstore retail sales figures, 14 January 2014
[3] "High-End Brands Are Missing the Boat on Mobile, Study Finds" - Mashable,
11 Jan. 2012

Sam Taner
+1 (646) 583-2187

Read more news from Prentice Capital.

SOURCE Prentice Capital Management, LP
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