Sony Selects Kobo to Bring its World Class eBookstore to Sony Readers in the US and Canada

 Sony Selects Kobo to Bring its World Class eBookstore to Sony Readers in the
                                US and Canada

Kobo to power book lovers to keep reading on Sony's Readers, tablets and
smartphones

PR Newswire

SAN DIEGO, Feb. 6, 2014

SAN DIEGO, Feb. 6, 2014 /PRNewswire/ --Sony Electronics, together with Kobo,
a global leader in eReading, today announced that Kobo will provide Sony's
Reader™ and Sony's Xperia® tablet and smartphone users in the United States
and Canada with Kobo's world-class catalogue of more than 4 million eBooks,
magazines and newspapers, graphic novels, and kids content. Sony's Reader
Store customers and their current eBook libraries will transfer to the Kobo
ecosystem starting in late March. Reader Store customers will be able to take
advantage of Kobo's new dedicated Kids Store and magazine experience, and have
full access to purchase the most popular bestsellers.

(Logo:http://photos.prnewswire.com/prnh/20140206/LA60150LOGO)

"Kobo is the ideal solution for our customers and will deliver a robust and
comprehensive user experience. Like Sony, they are committed to those most
passionate about reading and share our vision to use open formats so people
can easily read anytime and anywhere," said Ken Orii, Vice President of
Digital Reading Business Division, Sony Electronics. "Our customers can be
assured that they will have a seamless transition to the Kobo ecosystem and
will be able to continue to access and read the titles they love from Sony
devices."

"With a shared philosophy to deliver the best reading experience across
platforms and with the best content available, Kobo and Sony will reach more
people than ever before," said Takahito Aiki, CEO, Kobo. "Together, millions
of customers across the US and Canada will find their next great read at their
fingertips – any time, any place, and on any device."

The free, top-ranking Kobo App for Android will be pre-loaded on select Sony
Xperia smartphones and tablets. Timing and availability may vary by market and
carrier. Sony's WiFi Reader will also harness the wide variety of content
available via the Kobo eBookstore. Sony's current Reader Store customers in
the US and Canada will have access to the Kobo eBookstore starting in late
March via a simple and easy migration process, and Sony's Reader Store will
close in late March. Reader Store customers will receive an email from Sony
with instructions on how to easily transfer their library to a Kobo account.
Until that time, Sony's customers can continue to purchase eBooks from Sony's
Reader Store.

Kobo serves 18 million readers around the world and works with 1.3 million
authors to deliver one of the world's best catalogues of more than 4 million
eBooks, magazines, and newspapers. From bestselling authors like Dan Brown,
Margaret Atwood, Jodi Picoult, Khaled Hosseini, John Grisham, Nora Roberts,
and Gillian Flynn, to popular magazines like Vanity Fair, People, Macleans,
Food & Wine, and Today's Parent, Kobo has something for everyone.

For more information, please visit:
Kobo - http://www.kobo.com/sony
Sony - http://ebooks.custhelp.com/

About Kobo Inc.
Kobo Inc. is one of the world's fastest-growing eReading services offering
more than 4 million eBooks, magazines and newspapers to millions of customers
in 190 countries. Believing that consumers should have the freedom to read
any book on any device, Kobo provides consumers with a choice when reading.
Kobo offers an eReader for everyone with a wide variety of E Ink eReaders and
Google-Certified Android tablets to suit any Reader's style including the
award-winning Kobo Touch™, Kobo Mini, Kobo Glo, Kobo Aura, Kobo Aura HD, Kobo
Arc, Kobo Arc 7, Kobo Arc 7HD, and Kobo Arc 10HD. Along with the company's
free top-ranking eReading apps for Apple®, BlackBerry®, Android®, and
Windows®, Kobo ensures the next great read is just a page-turn away.
Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo produces
eReaders and tablets that can be found in major retail chains around the
world. For more information, visitwww.kobo.com.

About Sony Electronics
Headquartered in San Diego, Sony Electronics is a leading provider of
audio/video electronics and information technology products for the consumer
and professional markets. Operations include research and development, design,
engineering, sales, marketing, distribution and customer service. Sony is
noted for a wide range of consumer audio-visual products, such as the BRAVIA®
LCD and 3D high-definition televisions, Cyber-shot® digital camera, Alpha
Digital SLR camera, Handycam® camcorder and Walkman® personal stereo. Sony is
also an innovator in the IT arena with its VAIO® personal computers Reader
devices and Sony Tablets; and in high-definition professional broadcast
equipment, highlighted by the XDCAM® HD and CineAlta™ lines of cameras and
camcorders, and the SXRD™ 4K digital projector. For more information, visit
www.sony.com/news or join the Sony Community:
www.sony.com/blog;www.facebook.com/Sony; www.twitter.com/SonyElectronics;
www.youtube.com/SonyElectronics; and www.pinterest.com/SonyElectronics.

SOURCE Sony Electronics

Website: http://www.sony.com/news
Contact: Maya Wasserman, Corporate Communications, Sony Electronics,
858-942-2681, Maya.wasserman@am.sony.com, or Rene d'Entremont,PR Manager,
Kobo, 416-977-8737 x 3587, rdentremont@kobo.com
 
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