Plastic Logic a Participant in Large Area Flexible Sensor Consortium

     Plastic Logic a Participant in Large Area Flexible Sensor Consortium

  PR Newswire

  CAMBRIDGE, England, February 6, 2014

CAMBRIDGE, England, February 6, 2014 /PRNewswire/ --

The FLASHED (Flexible Large Area Sensors for Highly Enhanced Displays)
consortium was formed to develop a large area (A3 size) pressure sensitive
display. The development timeframe is 36 months and the goal is to produce a
demonstration piece. Cambridge (UK) based Plastic Logic's participation was
sought due to its wealth of experience in the development and
industrialisation of flexible organic thin film transistor (OTFT) backplanes
for display and sensor applications.

The other participating organisations are Microsoft Research Ltd, also
Cambridge based, Fraunhofer Gesellschaft zur Förderung der angewandten
Forschung e.V based in Germany, Media Interaction Lab from the University of
Applied Sciences Upper Austria and JOANNEUM RESEARCH Forschungsgesellschaft
mbH, both based in Austria. In addition to Plastic Logic's OTFT experience it,
along with Media Interaction Lab and Microsoft Research, has experience in the
creation and refining of demonstrator pieces.

As well as the demonstrator piece, another commercially-important legacy will
be the resultant portfolio of intellectual property (IP), the licensing and
income from which will be distributed to the participating organisations in
accordance with their pre-existing IP and the particular value they added. The
outcome of the FLASHED project will be to give new impetus to the European
display and printed sensor sectors throughout the value chain. It helps
position the emerging European flexible electronics industry in the equivalent
place to that currently occupied by the Asian glass-based display industry and
it will create new opportunities for European companies, not in linear
improvements to existing solutions but in the creation of new and innovative

The technology emphasis of the FLASHED device is to develop flexible, energy
efficient, sustainable, cost efficient flexible display. Great emphasis has
been placed on user-friendly interfaces that will incorporate haptic or
acoustic feedback with a pressure-sensing touchscreen.

Four of the main markets are touchscreens, flexible electrophoretic displays,
flexible multimedia displays (where Plastic Logic already has active
programmes in flexible LCD and OLED) and printed sensors. The projected 2017
market value in US$ for such are 28bn, 6bn, 100bn and 0.22bn respectively,
with the latter possibly rising to US$20bn for pressure-sensitive touch
interfaces. Applications include touchscreens, e-readers plus low power
applications such as smart cards and wearable devices, flexible OLED and
consumer products, smart packaging and signage.

Project website:

About Plastic Logic

Plastic Logic is the recognised leader in organic thin-film transistors (OTFT)
and is at the forefront of research and investment in plastic electronics. The
company has industrialised the process and now manufactures a range of
high-quality flexible plastic displays. These shatterproof daylight readable
displays are ultra-thin, ultra-lightweight and very low power, offering huge
advantages over conventional screens as they are extremely flexible with
proven lifetimes. Flexible displays enable revolutionary design possibilities
and are set to transform existing markets, such as signage, wristwatches and
other wearable devices, and automotive as well as many others. Plastic Logic
is backed by major investors including Oak Investment Partners and Rusnano.

Find out more about Plastic Logic and its robust, flexible displays by
visiting and .

Companies interested in working together with Plastic Logic should contact .

About Media Interaction Lab, University of Applied Sciences Upper Austria

The Media Interaction Lab is the leading Austrian research lab in the area of
Human-Computer Interaction. As part of the Department for Interactive Media of
the University of Applied Sciences Upper Austria in Hagenberg, the Lab
integrates research and education and provides students with a project-based
learning environment. Both undergraduate, graduate and PhD students from our
University and abroad carry out projects in the lab. Students can undertake
projects in the lab as part of their studies or alternatively work in the lab
as an extracurricular activity. Currently, the lab is working on a range of
projects in collaboration with industry and academia. Over the past six years,
the research group has mainly focused on exploring the potential of
Interactive Environments as a medium for dramatic experience. The lab's
research has three main focuses: exploring novel interface technologies,
developing new interaction techniques, and evaluating user interfaces. In
FLASHED, the Media Interaction Lab will primarily develop the natural user
interface based on the FLASHED technology. With the strong HCI experience, the
lab will also support the project during the empirical research studies.

About Fraunhofer Gesellschaft zur Förderung der angewandten Forschung e.V.

The Fraunhofer Gesellschaft zur Förderung der angewandten Forschung e. V. is
the largest organisation for applied research in Europe. Research topics are
amongst others "safety and security", "information and communication", or
"environmentally friendly production". The Fraunhofer Institute for Silicate
Research located in Würzburg, Germany, is one of the most experienced
institutes with respect to sol-gel materials and hybrid material concepts. It
investigates and optimizes materials to provide new solutions for topics like:
coatings for finishing, materials for energy storage and saving, smart
materials, and materials used in the field of life science (diagnostics and
therapeutic materials). The needs of the industrial customer form the
guideline of the material development of Fraunhofer ISC taking into
consideration the function, the processing and the scalability of the material
as well as legally and economic aspects.

For a decade, the institute has been developing materials for printed
electronics, such as dielectrics and barrier materials, and, finally, for
printed sensor applications. This expertise is used in the FLASHED project to
create novel sensor concepts, touch screens and interface technologies. The
knowledge is amplified by fruitful long-time co-operations with Joanneum
Research, Austria, and other renowned research institutes and technology
driven companies.


JOANNEUM RESEARCH is a professional innovation and technology provider with a
track record of 30 years in cutting-edge research at international level. It
focuses on applied research and technology development, thus playing a key
role in technology and knowledge transfer in Styria. JOANNEUM RESEARCH
actively cooperates with the business and public sectors to generate new
innovations and carries out application-oriented research and development
projects to promote technology transfer to industry. It´s strengthens its
activities as a professional innovation and technology provider with a focus
on applied research and technology development.

Institute for Surface Technologies and Photonics : Our team of around 60
researchers provides interdisciplinary solutions across the entire value chain
- from the idea to the prototype - using cutting edge technologies and methods
based on miniaturisation, integration and materials optimisation. Combined
with state-of-the-art equipment and infrastructure we offer innovative
solutions and services tailored to the needs of business and industry. More
than 20 years of close cooperation with leading research institutions such as
the Fraunhofer-Gesellschaft, the Austrian based Graz University of Technology
or the University of Leoben enable us to continuously improve and extend our
portfolio of expertise.

About Microsoft Research

Microsoft Research is one of the leading research organizations in the world.
The research lab in Cambridge in UK was established over 15 years ago and
brings research expertise into novel sensors, signal and image processing
algorithms and human computer interaction. The Interactive 3D technologies
(I3D) group and the Computer Vision group, the two groups that will be engaged
within the FLASHED project, have already been responsible for projects such as
the Kinect body tracking algorithms, the Microsoft Touch Mouse (a mouse with a
curved multi-touch sensor), the Microsoft Surface and the Sensor-in-Pixel
touch display. This level of expertise ranges from the underlying hardware
design through to the user experience.

Contact: Patrick Too: +44(0)1223 706038, M +44(0)7979050713, e:
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