Everlast And Canelo Alvarez Agree To Exclusive Contract
NEW YORK, Feb. 6, 2014
NEW YORK, Feb. 6, 2014 /PRNewswire/ --Everlast Worldwide Inc., the leader in
fight sports and fitness equipment, has agreed to a global, multi-year,
exclusive equipment contract with former WBA and WBC Light Middleweight
Champion, Canelo Alvarez. Alvarez, who boasts a 42-1-1 record, will fight
Alfredo Angulo on March 8^th live on Showtime PPV in Las Vegas, NV.
Under the agreement, Alvarez will compete using Everlast fight gloves as well
as train exclusively with Everlast equipment. Additionally, Everlast recently
completed the build-out of Alvarez's personal gym, located in Southern
California, which is outfitted with Everlast training gear. Furthermore, he
will play a prominent role in all of Everlast's direct to consumer and retail
marketing initiatives internationally.
"We are very excited to welcome one of the greatest talents in boxing to the
Everlast team," said Neil Morton, CEO of Everlast. "Canelo's success inside
the ring has made him an international star, but it is his drive and character
outside of the ring that make him a great fit for our brand. Beyond talent, at
23 years of age, he already displays all of the attributes that the great
champions of this sport possess, and because of that, we know Canelo will be a
fantastic representative of Everlast for many years to come."
"I'm thrilled to be part of Everlast, a historic company that has been linked
to professional boxing for over 100 years," said Canelo Alvarez. "Like my
career, the direction of Everlast is on the rise. They continue to evolve with
the sport and by partnering with the brand, I know that I will always compete
using the safest and most trusted equipment in boxing. I have no doubt this
will be a great relationship for myself, as well as Everlast and will lead to
success inside and outside the ring."
Everlast equipment and apparel is available at www.shopeverlast.com and
sporting goods retailers nationwide.
About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the world's leading
manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From
legendary boxing champions Jack Dempsey and Sugar Ray Robinson to MMA
Champions Randy Couture and Jon Jones, Everlast is the brand of choice for
generations of world champion professional athletes. Built on a brand heritage
of strength, dedication, individuality and authenticity, Everlast is a
necessary part of the lives of countless champions. Based in Manhattan,
Everlast's products are sold across more than 75 countries and 6 continents.
Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global
company and manager of worldwide sporting goods and apparel brands. For more
information, visit www.everlast.com.
FOR MORE INFORMATION, CONTACT:
SOURCE Everlast Worldwide Inc.
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