Tremor Video Reveals ‘Video Lives 13’

  Tremor Video Reveals ‘Video Lives 13’

     Interactive Video Library Consists of Hundreds of Consumer Insights

Business Wire

NEW YORK -- February 6, 2014

Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video
advertising solutions, today revealed the findings of its annual ethnographic
study conducted to better understand the role that video plays in the lives of
consumers around the globe. The conclusions of this study outline important
implications for marketers. The findings, as well as focus group interviews,
are available here.

“Video Lives 2013 gives us the opportunity to take a holistic look at how
consumers are using technology in their everyday lives, across devices, by
observing them and following up with an intense interview,” said Doron Wesly,
Head of Market Strategy for Tremor Video. “Marketers must always remember that
consumers are real people and will only fall in love with a brand if there is
mutual appreciation.”

The study provided three major trends in terms of what consumers are looking
for in advertising:

Co-creation: Embrace family members as co-creators and encourage customers and
brands to co-create new ideas or products.

  *Today’s consumers know what they want. They have ideas that matter and
    want an active role in the decisions that affect their experiences.
  *The ways people interact with media and advertising have shifted
    dramatically – it is multi-dimensional and brands must constantly adapt
    and push the limits on creativity to gain connection with their dynamic
  *Co-creation begins at home and the whole family is involved. Today’s youth
    is more connected than ever and can do their own research and bring
    knowledge to their parents. Parents can then view the information through
    their lens of life experience and wisdom. It’s these types of co-creative
    relationships that suggest frameworks for designing more immersive,
    relevant advertising.

Authentic Experiences: Great advertising is experiential, not transactional.

  *Consumers are seeking out information not only from their family and
    friends, but also from brand authorities – balancing expert opinions and
    personal advice. With this in mind, every marketer should think about
    brands as 360-degree experiences to be effective.
  *The study also showed that advertisements need to be emotional, and
    perhaps most importantly, shareable. Consumers feel the best way to do
    this is through film or video because it’s the only way to capture
    motions, sounds and emotions.

Serendipitous Discovery: Design for Serendipitous Discovery.

  *The findings show that consumers are okay with advertisers tracking them,
    as long as it improves their overall experience, delivers relevant and
    timely content.
  *Consumers value intentional searches and serendipity as ways of
    discovering new information, provided they can control it. For example,
    they may not be in the market for an item right now, but they want to
    serendipitously discover new things. Just as a friend would offer what you
    asked for, plus something else you might like, based on their knowledge of
  *Today, a brand can design for serendipitous discovery through technology
    and understand why a person is engaging and then find others who engage as
  *Marketers need to use this learning to strike a balance between using
    technology that knows what consumers are doing at all times with discovery
    and freedom of choice. They also need to deliver an experience across all
    platforms and devices.
  *In other words: Effective advertising expands the boundaries of people’s
    current understandings of what they need and what is possible.

Tremor Video created Video Lives 2013 in partnership with Brian King and
Marriott International, MEC, and Uday Dandavate from SonicRim. Research was
conducted from June 1 to July 3, 2013. Twenty-four families (84 individuals)
in six cities took part, including San Francisco, Chicago and Austin in the
United States, and London, Liverpool and Edinburgh in the United Kingdom. This
is the second iteration of the Video Lives research study. In 2012, Video
Lives was conducted in partnership with Mark Speichert of L’Oreal and Anna

About Tremor Video, Inc.

Tremor Video, Inc. is a leading provider of technology-driven video
advertising solutions enabling brand advertisers to engage consumers across
multiple internet-connected devices including computers, smartphones, tablets
and connected TVs. Our clients include some of the largest brand advertisers
and agencies in the world. These relationships have helped us create a robust
online video ecosystem that includes more than 500 premium websites and mobile
applications, over 200 of which partner with us on an exclusive basis. Our
proprietary technology, VideoHub, analyzes in-stream video content, detects
viewer and system attributes, and leverages our large repository of stored
data to optimize video ad campaigns for brand-centric metrics. Through our VHA
enterprise solution, VideoHub also provides advertisers and agencies with
advanced analytics and measurement tools enabling them to understand why, when
and where viewers engage with their video ads.

Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago,
Dallas, Detroit, Los Angeles, and San Francisco, with international offices in
London, Singapore, and Toronto. For more information, visit
and find Tremor Video on Twitter, Facebook and LinkedIn.


Tremor Video Corporate Communications
Mandy Albers, 646.278.7416
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