Procter & Gamble Brands Open Global Family Home to Serve Moms and Families of Olympians at the Sochi 2014 Olympic Winter Games

  Procter & Gamble Brands Open Global Family Home to Serve Moms and Families
  of Olympians at the Sochi 2014 Olympic Winter Games

Business Wire

SOCHI, Russia -- February 6, 2014

Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner, officially welcomed
moms and families of Olympians to the P&G Family Home to kick off the Sochi
2014 Olympic Winter Games. In the P&G Family Home, brands including Pantene®,
Gillette®, Bounty® and Olay® will serve families of Olympians from all over
the world, every day of the Games.

Tide athlete, Nick Goepper (USA), Pampers athlete Oksana Domnina (RUS) join
their moms, with Rosi Mi ...

Tide athlete, Nick Goepper (USA), Pampers athlete Oksana Domnina (RUS) join
their moms, with Rosi Mittermaier, double Olympic gold medalist and mom of
Gillette athlete Felix Neureuther (GER), and P&G Global Design Officer Phil
Duncan to officially open and welcome moms and families of Olympians around
the world to the P&G Family Home at the Sochi 2014 Olympic Winter Games.
(Photo: Getty Images)

The P&G Family Home is the heart of the company’s Thank You Mom program for
Sochi 2014, in which P&G brands honor the role moms play in helping their kids
achieve their dreams. Tide® athlete, Nick Goepper (USA), Pampers® athlete,
Oksana Domnina (Russia) and Rosi Mittermaier, double Olympic gold medalist and
mother of Gillette athlete, Felix Neureuther (Germany), attended the opening
of the Family Home. Here, Opening Ceremony tickets were presented to moms of
athletes partnering with P&G brands in countries around the world.

“Our brands are in the business of serving all moms on their journey through
life with their kids,” said Phil Duncan, P&G Global Design Officer, who helped
welcome moms and families of Olympians at the opening of the Family Home. “So
when a P&G brand sponsors an athlete, we celebrate the mom who helped get them
here.”

P&G brands are providing moms and families of Olympians in Sochi with more
than 1,200 hours of everyday services that make an extraordinary difference
when families are far from home.

For instance, P&G’s beauty brands are offering the opportunity for pampering
in the P&G Salon through:

  *Hair washing and styling services at the Pantene Studio
  *Treating moms to makeovers and polished manicure services at the
    COVERGIRL® Studio
  *Providing skin care recommendations for moisturizing body and hands at the
    Olay Studio
  *Hair coloring, cutting and styling treatments at the Wella® Studio

P&G male grooming brands are serving men in the Salon with:

  *Hot towel shaves and face massages at the Gillette Studio
  *Relaxing hair washes and styling services at the Head & Shoulders® Studio
  *Male grooming treatments, including the Perfect Trim by Braun®

Additional P&G brands supporting moms and families of Olympians in Sochi
include:

  *Bounty, Charmin® and Puffs® are providing homecare products in the Family
    Home
  *Pampers is offering a changing station to help families with small
    children
  *Duracell® Powermats are enabling guests to charge their mobile devices
    while relaxing and watching the Games
  *Ariel® will be used to clean 30,000 linens per day, as well as serve moms
    of sponsored athletes with daily laundry services throughout the duration
    of the Games
  *Fairy® will be used to clean dishes in Olympic Village
  *Crest®/Oral-B®/blend-a-med® have teamed up with SOCOG in its provision of
    the Sochi 2014 dental clinic. The facility provides dental screenings,
    routine dental work, emergency care and oral care products for athletes
    and coaches in Sochi.

Team USA athlete, Nick Goepper, was among the first to experience the services
provided at the P&G Family Home. “I’m proud to be part of the P&G family of
athletes. Not just because my mom and I use P&G brands like Tide, but also
because of how they have supported my mom and me throughout my journey to the
Olympic Games.. Knowing my mom will be taken care of here at the P&G Family
Home gives me a little extra peace of mind so I can concentrate on what I came
here to do.”

“The Family Home really feels like a home and I’m looking forward to
connecting with other families of Olympians from around the world,” said Rosi
Mittermaier, Double Olympic Gold Medalist. “It is a wonderful thing that
Gillette and the other P&G brands are doing for families.”

“Serving moms and families is just what P&G brands do,” said Lada Kudrova, P&G
Marketing Director, who also took part in the opening of the Family Home.
“That’s why the P&G Family Home is our single activation at the Games. On the
eve of Opening Ceremony, we’re honored to serve moms and families of Olympians
in Sochi tonight and throughout the Games.”

P&G’s Thank You Mom campaign kicked off in October with the release of Raising
an Olympian, a film series showcasing the journey of 28 world-class athletes,
as seen through the eyes of their moms. The videos have collectively garnered
over 26 million views since the launch and can be viewed at: P&G Raising an
Olympian. P&G then debuted its online film and commercial advertisement, “Pick
Them Back Up.” A sequel to London’s “Best Job,” “Pick Them Back Up” celebrates
how moms everywhere are there to pick their kids back up and encourage them to
try again. The TV spot, which has earned over 28 million digital views, can be
viewed in full here: “Pick Them Back Up.”

The campaign also comes to life through a variety of media channels and
in-store where two million retailers are featuring Olympic Winter Games-themed
P&G products, branded end caps and displays.

For a full list of assets and information related to the P&G Thank You Mom
campaign, including photos and video, visit www.image.net/pgolympicgames

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®,
Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®,
Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth information about P&G
and its brands.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140206006125/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50797830&lang=en

Contact:

P&G Central Press Office
In Russia, Phone: 8 (862) 44 72026
pgmediasochi.im@pg.com
 
Press spacebar to pause and continue. Press esc to stop.