Book a Hotel Room, Increase Your Chances of Getting Lucky This Valentine's Day

Book a Hotel Room, Increase Your Chances of Getting Lucky This Valentine's Day

New Survey Finds More Than Half of Americans Didn't "Get
Intimate" Last February 14th

PR Newswire

NORWALK, Conn., Feb. 5, 2014

NORWALK, Conn., Feb. 5, 2014 /PRNewswire/ --Despite the billions of dollars
spent on chocolate, jewelry and other "romantic" gifts annually, a new (NASDAQ: PCLN) survey reveals that 64% of Americans are more
likely to watch TV than get intimate with their significant other this
Valentine's Day. So, what's the secret to breaking the pattern? According to
the same survey, a change of scenery – along with some room service – might be
the best way to light the fire. In fact, more than two in five (42%)
Americans think they are more likely to "get lucky" in a hotel room.


"With Valentine's Day falling on a Friday this year, hotels won't have as many
business travelers," said Leslie Cafferty, Vice President.
"This increased availability should create more opportunities for couples to
find deals on even the most luxurious hotels and make this Valentine's Day
extra special."

Cafferty offers the following tips for scoring the best deals for February 14,

  oTake a "No Strings Attached" Approach: Shop around to find the best deal
    and don't let a tight budget close the door on a luxury hotel room.
    Average daily room rates for Valentine's Day 2014 are running about 18%
    higher than last year. But, with's Express Deals®, guests
    can pick the deal with the hotel amenities and location they want and save
    up to 45% off published rates.
  oConsider "Friends" with Benefits: Look for hotels offering Valentine's Day
    extras. Many hotels will toss in goodies, such as a bottle of champagne
    or chocolate-dipped strawberries among the freebies they offer for
    February 14^th guests. These specials may be on a first-come,
    first-served basis, so it's a good idea to book as soon as possible.
  oStick Around for the Long Haul: With Presidents' Day falling on the Monday
    after Valentine's Day this year, consider celebrating the holiday over an
    extra-long weekend. Travelers can select 3-night vacation packages with
    hotel and air included, which can save as much as $200 per person. But,
    if you want to stay local instead, you're not alone! Last year, 51% of
    last-minute mobile bookers booked hotels that were 15 miles away or
  oGo the Extra Mile: Pour on the Valentine's Day charm with a 4- or 5-star
    hotel room and a luxury rental car. offers a selection of
    luxury rental cars, such as the Mercedes SLK and E Class convertible for
    those really looking to make an expression.
  oBe Spontaneous: Leverage Priceline's free app for iOS and Andriod to find
    hotel deals at the last minute. In addition to Express Deals,'s Tonight-Only Deals service publishes last-minute hotels
    with specially discounted rates that can be booked up until midnight, for
    use that evening. And, lucky for those with companions who have
    smartphones, recent data from found that mobile Valentine's
    Day planners are 60.1% more likely to book a 4-star or better hotel.

Couples looking for a little more action than Friday night's prime-time TV
line-up should also look into some of America's most romantic hotels as rated
by users. Here is a snapshot of the top five 4- and 5-star

  o5-Star Hotels: #1 The Venetian, Las Vegas, #2 Aria Resort & Casino, Las
    Vegas, #3 Intercontinental Buckhead, Atlanta, #4 Trump International
    Hotel, Las Vegas, and #5 The Palazzo Resort Hotel & Casino, Las Vegas.
  o4-Star Hotels: #1 Hyatt Regency St. Louis At The Arch, #2 Hyatt Regency
    Chicago, #3 Marriott New Orleans, #4 Omni Boston Parker House, and #5
    Hotel Felix, Chicago.

Average daily room rates for Valentine's Day 2014 are currently starting at
$129 for a 3-star hotel, $145 for a 3.5-star, $193 for a 4-star, $251 for a
4.5 star, and $278 for a 5-star hotel.

For more information and additional findings from's Valentine's
Day survey, check out the following infographic:

About, part of The Priceline Group [NASDAQ: PCLN], gives leisure
travelers multiple ways to save on their airline tickets, hotel rooms, rental
cars, vacation packages and cruises. In addition to getting compelling
published prices, travelers can take advantage of's famous Name
Your Own Price® service, which can deliver the lowest prices available, or the
recently added Express Deals®, where travelers can take advantage of hotel
discounts without bidding.

About the Survey
The Valentine's Day survey was conducted by Wakefield Research
( among 1,000 nationally representative U.S. adults
ages 18+, between January 23rd and January 29th, 2014, using an email
invitation and an online survey. Quotas have been set to ensure reliable and
accurate representation of the U.S. adult population 18+. For the interviews
conducted in this particular study, the chances are 95 in 100 that a survey
result does not vary, plus or minus, by more than 3.1 percentage points from
the result that would be obtained if interviews had been conducted with all
persons in the universe represented by the sample.

For Press Information: Leslie Cafferty (203) 299-8128
For Investor Relations: Matthew Tynan (203) 299-8487

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