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Alliance Data's LoyaltyOne Business Announces Dotz and Banco do Brasil National, Multi-Year Renewal Agreement

    Alliance Data's LoyaltyOne Business Announces Dotz and Banco do Brasil
                    National, Multi-Year Renewal Agreement

dotz Program to Further Accelerate National Growth Strategy with Anchor Bank
and Credit Card Coalition Loyalty Program Sponsor

PR Newswire

DALLAS, Feb. 5, 2014

DALLAS, Feb. 5, 2014 /PRNewswire/ --Alliance Data Systems Corporation (NYSE:
ADS), a leading global provider of data-driven marketing and loyalty
solutions, announced that CBSM - Companhia Brasileira De Servicos De Marketing
("Dotz"), operator of Brazil's dotz loyalty program (www.dotz.com.br), in
which LoyaltyOne holds a sizeable equity stake, signed a multi-year renewal
agreement with Banco do Brasil, the largest financial institution in Latin
America and a pillar sponsor in the rapidly-expanding coalition loyalty
program.

(Logo: http://photos.prnewswire.com/prnh/20051024/ADSLOGO)

Banco do Brasil, with R$1.15 trillion (USD$477 billion) in total assets is one
of the oldest banks in the world serving all segments of the financial market
with more than 114,000 employees, 5,362 branches and more than 44,000 ATMs in
over 5,400 municipalities.

With approximately 58.6 million banking customers, Banco do Brasil and Dotz
will continue to focus on enhancing banking customer engagement, and dotz
membership activation and issuance (dotz points). In addition, the dotz
loyalty program will continue to be offered to all of Banco do Brasil's
approximately 20 million Ponte Pra Voce loyalty program members, the bank's
proprietary loyalty program for banking services, credit and debit card
customers. Banco credit and debit card holders can convert Ponte Pra Voce
points to dotz points.

"The renewal of this multi-year agreement reflects the significance of this
foundational partnership," said Bryan Pearson, president of LoyaltyOne. "As
Latin America's largest financial institution, Banco do Brasil's decision to
extend its national partnership in dotz, substantiates the success of the
loyalty coalition model as well as Dotz's robust long-term expansion plan." 

"As a strategic partner, we will leverage our relationship with the bank to
further our entry into new markets across the country," said Roberto Chade,
president of Dotz. "This too will strengthen our platform, enabling us to
broaden our scope and deepen our reach in multiple consumer verticals, drive
issuance and enhance relationships between sponsors and their customers."

With an expanding membership base of approximately 11 million Brazilians, dotz
now operates in 9 consumer-concentrated markets, representing a total
estimated population of 27.5 million Brazilian consumers. Markets include
Belo Horizonte, Brasilia, Sao Paulo State Interior (Campinas), Fortaleza,
Recife, Santa Catarina and Curitiba as well as Joao Pessao and Sorocaba in Sao
Paulo Interior, which were launched in the fourth quarter of 2013.

Dotz's growing roster of sponsors include national and regional retailers and
service providers in key high frequency and expanding verticals including
Financial Institutions, Grocery, Fuel, Pharmacy, Electronics, Hotel,
Restaurant, Specialty Retail and Online. Anchor sponsors include, Banco do
Brasil, one of Brazil's largest national banks; Ale, one of the nation's
largest gasoline station chains; Angeloni, a major chain of supermarkets in
the southern Brazilian region and one of Brazil's top-10 supermarkets and 500
largest companies; Bob's, a national fast food restaurant chain; Pague Menos,
a leading national Brazilian drug store chain; and Magazine Luiza, a specialty
electronic retailer.

The dotz coalition loyalty program is similar to the Canadian AIR MILES®
Reward Program - consumers can join online or at multiple participating
sponsor locations to collect points on their dotz collector cards. Consumers
accumulate dotz points through everyday shopping at a growing number of
national and regional sponsors in Brazil which can be redeemed for various
rewards.

Brazil has the fifth-largest population in the world with more than 199
million citizens (versus approximately 35 million in Canada) and has the
characteristics required to host a successful coalition loyalty program.

About LoyaltyOne

LoyaltyOne is a global leader in the design and implementation of coalition
loyalty programs, customer analytics and loyalty services for Fortune 1000
clients around the world. LoyaltyOne's unparalleled track record delivering
sustained business performance improvement for clients stems from its unique
combination of hands-on practitioner experience and continuous thought
leadership. LoyaltyOne has over 20 years history leveraging data-driven
insights to develop and operate some of the world's most effective loyalty
programs and customer-centric solutions. These include the AIR MILES Reward
Program, North America's premier coalition loyalty program and a working
partnership with Latin America's leading coalition program, dotz. LoyaltyOne
is also the owner of COLLOQUY, a group dedicated to research, publishing and
education for the global loyalty industry. For more information about the
company, visit our web site, www.Loyalty.com

About Alliance Data

Alliance Data^® (NYSE: ADS) and its combined businesses is a leading global
provider of data-driven marketing and loyalty solutions serving large,
consumer-based industries. The Company creates and deploys customized
solutions, enhancing the critical customer marketing experience; the result is
measurably changing consumer behavior while driving business growth and
profitability for some of today's most recognizable brands. Alliance Data
helps its clients create and increase customer loyalty through solutions that
engage millions of customers each day across multiple touch points using
traditional, digital, mobile and emerging technologies. An S&P 500 company
headquartered in Dallas, Alliance Data and its three businesses employ
approximately 12,000 associates at more than 80 locations worldwide.

Alliance Data consists of three businesses: Alliance Data Retail Services, a
leading provider of marketing-driven credit solutions; Epsilon^®, a leading
provider of multichannel, data-driven technologies and marketing services; and
LoyaltyOne^®, which owns and operates the AIR MILES^® Reward Program, Canada's
premier coalition loyalty program. For more information about the company,
visit our website, www.alliancedata.com, or follow us on Twitter via
@AllianceData.

Alliance Data's Safe Harbor Statement/Forward Looking Statements

This release may contain forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Such statements may use words
such as "anticipate," "believe," "continue, " "could," "estimate," "expect,"
"intend, " "may, " "predict," "project," "would," and similar expressions as
they relate to us or our management. When we make forward-looking statements,
we are basing them on our management's beliefs and assumptions, using
information currently available to us. Although we believe that the
expectations reflected in the forward-looking statements are reasonable, these
forward-looking statements are subject to risks, uncertainties and
assumptions, including those discussed in our filings with the Securities and
Exchange Commission.

If one or more of these or other risks or uncertainties materialize, or if our
underlying assumptions prove to be incorrect, actual results may vary
materially from what we projected. Any forward-looking statements contained in
this presentation reflect our current views with respect to future events and
are subject to these and other risks, uncertainties and assumptions relating
to our operations, results of operations, growth strategy and liquidity. We
have no intention, and disclaim any obligation, to update or revise any
forward-looking statements, whether as a result of new information, future
results or otherwise, except as required by law.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of
1995: Statements in this presentation regarding Alliance Data Systems
Corporation's business which are not historical facts are "forward-looking
statements" that involve risks and uncertainties. For a discussion of such
risks and uncertainties, which could cause actual results to differ from those
contained in the forward-looking statements, see "Risk Factors" in the
Company's Annual Report on Form 10-K for the most recently ended fiscal year.
Risk factors may be updated in Item 1A in each of the Company's Quarterly
Reports on Form 10-Q for each quarterly period subsequent to the Company's
most recent Form 10-K.

Contacts:

Tiffany Louder – Analysts/Investors
Alliance Data
214.494.3786
Tiffany.louder@alliancedata.com

Shelley Whiddon – Media
Alliance Data
214.494.3811
Shelley.whiddon@alliancedata.com

SOURCE Alliance Data Systems Corporation

Website: http://www.AllianceData.com
 
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