Kindle Worlds Expands – Amazon Publishing Announces New Licensing Agreements with Hasbro, Inc. and Warner Bros. Television

  Kindle Worlds Expands – Amazon Publishing Announces New Licensing Agreements
  with Hasbro, Inc. and Warner Bros. Television Group’s Alloy Entertainment

  Hasbro’s Legendary G.I. JOE brand and Warner Bros.  fan favorite TV shows
        Veronica Mars and Ravenswood to launch in the next few months

  Additional launches include Worlds from best-selling authors Marcus Sakey,
                   Theresa Ragan, and Valiant Entertainment

Business Wire

SEATTLE -- February 5, 2014

(NASDAQ: AMZN)—Today, Amazon Publishing announced that Kindle Worlds has
reached licensing agreements to open up seven new Worlds, including Worlds
based on Hasbro’s iconic G.I. JOE brand, and Warner Bros. TV shows Veronica
Mars and Pretty Little Liars’ spinoff Ravenswood. Writers can now choose from
more than 20 Worlds to write and sell their own original fiction inspired by
popular characters and storylines. These Worlds will open for writers to start
publishing stories in the next few months.

“Since 1964, G.I. JOE has inspired the imagination of multiple generations by
providing a backdrop of excitement and adventure. Whether exploring the
secrets of the mummy’s tomb, or defending freedom from the evil plots of
COBRA, G.I. JOE has been there,” said Michael Kelly, Hasbro’s Director of
Global Publishing. “It is with equal excitement that Hasbro now enters a new
segment of the business by embracing the concept of open-source storytelling,
and officially unlocking the world of G.I. JOE to our fans through Amazon’s
Kindle Worlds.”

The new licensing agreement comes at a historic time for the G.I. JOE brand,
which will celebrate its 50^th anniversary in 2014, since the first G.I. JOE
action figure was released in 1964. It has become one of Hasbro’s most
enduring and recognizable brands with toys, comics, TV series, films and video
games. With the launch of the G.I. JOE World, writers will be able to publish
their own original fiction starring iconic G.I. JOE characters like DUKE,
SNAKE EYES, and COBRA COMMANDER, and sell their work on

New Worlds will also launch from two Warner Bros. fan favorite TV shows:

  *Veronica Mars, based on the television series created by screenwriter Rob
    Thomas and starring Kristen Bell. Prime Instant Video is the exclusive
    subscription streaming home for the full TV series. Two novels, based on
    the adult life of the popular character, are currently being developed by
    Thomas and Alloy Entertainment.
  *Ravenswood, based on the teen drama mystery-thriller television series
    created by I. Marlene King, Joseph Dougherty and Oliver Goldstick.
    Ravenswood stars Tyler Blackburn reprising his role as Caleb Rivers from
    Pretty Little Liars.

“Veronica Mars’ fans are amazingly loyal and anything we can do to give them
more access to her world and that of her character is great,” said Veronica
Mars creator Rob Thomas. “I’m looking forward to seeing what new worlds and
characters are created by fans and Kindle Worlds writers.”

“Our Kindle Worlds collaboration with Amazon Publishing has been tremendously
successful since its introduction last year,” said Leslie Morgenstein,
President of Alloy Entertainment. “Adding Ravenswood and Veronica Mars to the
platform is a great way for us to gain deeper engagement with fans as they
explore their own creative story adaptations.”

Kindle Worlds is also excited to announce licensing deals to launch Worlds
from best-selling authors Marcus Sakey and Theresa Ragan, and new comics
properties from Valiant Entertainment:

  *The Abnorm Chronicles, set in the World of Marcus Sakey’s best-selling,
    Edgar Award-nominated novel Brilliance, the first in a forthcoming
    trilogy, recently optioned by Legendary Pictures for a major motion
  *The Lizzy Gardner Files, set in the universe of Theresa Ragan’s
    best-selling romantic suspense series starring private investigator Lizzy
  *Quantum and Woody and Eternal Warrior, inspired by the relaunched
    universes from Valiant Entertainment’s classic comic properties.

“Kindle Worlds continues to grow quickly with new licenses across the pop
culture spectrum, and we are excited to expand our World selection for
writers,” said Nick Loeffler, General Manager of Kindle Worlds. “In just a few
months since our launch, we’ve published hundreds of new stories with great
customer reviews reflecting the high quality of so many of these submissions.
While it's very early days, we are thrilled with the initial reception from
licensors and readers and look forward to adding additional Worlds soon.”

G.I. JOE, Veronica Mars, and Ravenswood join a growing list of Kindle Worlds
properties that include Gossip Girl, Pretty Little Liars, The Vampire Diaries,
Valiant Entertainment’s Unity, and best-selling author properties including
The World of Kurt Vonnegut, Hugh Howey’s Silo Saga, Barry Eisler’s John Rain,
Blake Crouch’s Wayward Pines, Lee Goldberg’s The Dead Man, and The Foreworld

About Kindle Worlds

Kindle Worlds is a new publishing model that allows any writer to publish
authorized stories inspired by popular Worlds and make them available for
readers to purchase in the Kindle Store, and earn up to a 35% royalty while
doing so. Kindle Worlds stories are typically priced between $0.99 and $3.99
and are exclusive to Kindle.

Amazon Publishing is engaged with additional rights holders from different
areas of entertainment—books, games, TV, movies and music—and looks forward to
announcing future deals soon. To get started writing works in licensed
properties and to view the submission guidelines and instructions, visit the
Self-Service Submission Platform at To buy Kindle Worlds
works, visit For regular updates, follow
@KindleWorlds on Twitter, and our blog

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through the creative
expression of the Company’s world class brand portfolio, including
and LITTLEST PET SHOP. From toys and games, to television programming, motion
pictures, digital gaming and a comprehensive licensing program, Hasbro strives
to delight its global customers with innovative play and entertainment
experiences, in a variety of forms and formats, anytime and anywhere. The
Company's Hasbro Studios develops and produces television programming for more
than 180 markets around the world, and for the U.S. on Hub Network, part of a
multi-platform joint venture between Hasbro and Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to
corporate social responsibility, including philanthropy, Hasbro is helping to
build a safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has been
recognized for its efforts by being named one of the "World's Most Ethical
Companies" and is ranked as one of Corporate Responsibility Magazine's "100
Best Corporate Citizens." Learn more at

About Alloy Entertainment

Alloy Entertainment, a division of the Warner Bros. Television Group, develops
and produces original novels, television series and feature films. More than
75 of AE’s books have been on The New York Times bestseller list, including
The Vampire Diaries, Pretty Little Liars, Gossip Girl, The Clique, The Lying
Game, Sisterhood of the Traveling Pants, Private and The Luxe. AE has
successfully adapted several of its top-selling books into hit television
shows for broadcast across multiple networks, including The CW, ABC, ABC
Family and Nickelodeon. Current Alloy Entertainment television series include
Pretty Little Liars, The Vampire Diaries, The Originals, Ravenswood and
upcoming series The 100. AE feature films include Sisterhood of the Traveling
Pants 1 & 2, Sex Drive and The Clique, with several additional projects
currently in development., Inc.(NASDAQ:AMZN), a Fortune 500 company based inSeattle, opened
on the World Wide Web inJuly 1995and today offers Earth’s Biggest, Inc.seeks to be Earth’s most customer-centric company,
where customers can find and discover anything they might want to buy online,
and endeavors to offer its customers the lowest possible
prices.Amazon.comand other sellers offer millions of unique new, refurbished
and used items in categories such as Books; Movies, Music & Games; Digital
Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery;
Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto
& Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. KindlePaperwhite is the world’s best-selling and most advanced
e-reader. It features new display technology with higher contrast, the next
generation built-in light, a faster processor, the latest touch technology,
and exclusive new features designed from the ground up for readers. Kindle,
the lightest and smallest Kindle, features improved fonts and faster page
turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX
display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of
battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray
for Music, Second Screen,PrimeInstant Video downloads, and the revolutionary
new Mayday button. The all-new Kindle Fire HD includes an HD display,
high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including,,,,,,,,,,,, and As used herein,
“,” “we,” “our” and similar terms include, Inc., and its
subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management’s expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment and data center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect’sfinancial results is included’sfilings with theSecurities and Exchange Commission, including
its most recent Annual Report on Form 10-K and subsequent filings.

Contact:, Inc.
Media Hotline, 206-266-7180
Hasbro, Inc.
Global Brand Publicity
Jen DeAngelis, 401-727-6388
On behalf of Alloy Entertainment
Principal Communications Group
Bill Harrison, 323-658-1555
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