Hennessy V.S and the Legacy of Sir Malcolm Campbell Fuel National "Never stop.
Never settle." Tour
Luxury Cognac Brand Embarks on 15-Week, 24-Stop, 9,000-Mile Journey with
Legendary Racer's Replica Car to Bring Hennessy's "Never stop. Never settle."
Mantra to Life
NEW YORK, Feb. 4, 2014
NEW YORK, Feb. 4, 2014 /PRNewswire/ --Hennessy V.S, the world's favorite
Cognac, is spotlighting their award-winning "Never stop. Never settle."
campaign with a nationwide mobile tour showcasing the story of legendary
motorist Sir Malcolm Campbell's historic chase to shatter nine land-speed
records between 1924 and 1935.
(Photo: http://photos.prnewswire.com/prnh/20140204/NY53287 )
The Hennessy "Never stop. Never settle." Tour will make stops in twenty major
cities and four military bases across the United States. In addition to a
24-foot long replica Sir Malcolm Campbell's historic racecar, the mobile
exhibit will include, a visual retrospective of Sir Malcolm Campbell's
record-breaking moments, live demo sampling of Hennessy mixed drinks and
airing of "The Man Who Couldn't Slow Down," a 60 second short film voiced-over
by legendary hip-hop artist Nas.
The tour will aim to bring to life the brand's ethos, centered on the notion
that great things can be achieved when individuals push the limits of their
potential, inviting consumers to draw inspiration from Sir Malcolm Campbell's
Visitors to the tour will also be able to enter a sweepstakes for a chance to
live the ultimate Hennessy experience: a trip to France for stops at the
Hennessy Distillery in Cognac and the Formula 1 Academy in Nice.
Those unable to attend US tour stops can also participate by tweeting or twit
picking @HennessyUS with the hashtag #wildrabbitchase.
"Sir Malcolm Campbell is a true example of a man who pushed himself towards
higher and higher levels of achievement," said Rodney Williams,Senior Vice
President,HennessyUSA. "We hope that through this tour and the story of his
achievements our fans will be inspired to pursue their own quests for
The Hennessy "Never stop. Never settle." Tour kicked off in Las Vegas on
January 28th, 2014.
Full Tour Schedule*:
oLas Vegas, NV Jan. 28 – Feb. 1
oLos Angeles, CA Feb. 5 – 8
oAustin, TX Feb. 11 – 12
oFt. Hood, TX Feb. 11
oDallas, TX Feb. 13 – 15
oHouston, TX Feb. 19 – 22
oMiami, FL Feb. 26 – Mar. 1
oTampa, FL Mar. 4 – 6
oMacDill Air Force Base Mar. 4
oOrlando, FL Mar. 7 – 9
oJacksonville, FL Mar. 10 – 11
oAtlanta, GA Mar. 13
oFt. Benning, GAMar. 13
oFt. Belvoir, VA Mar. 18
oAlexandria, VA Mar. 18
oBaltimore, MD Mar. 19 – 21
oWashington, DC Mar. 22 – 23
oPhiladelphia, PA Mar. 26 – 29
oNew Jersey (TBD) Apr. 2 – 5
oNew York, NY Apr. 9 – 12
oCleveland, OH Apr. 17 – 19
oDetroit, MIApr. 23 – 24
oChicago, ILApr. 25 – 27
oIndianapolis, IN Apr. 29 – 30
*dates and cities subject to change
For more information about Hennessy V.S and real time location updates, visit
www.Hennessy.comor Facebook.com/Hennessy. To view the short film "The Man Who
Couldn't Slow Down," visit: http://www.youtube.com/watch?v=sb2x87zq0qI.
Hennessy is imported and distributed in the U.S. by Moet Hennessy USA, Inc.
and is produced by Jas Hennessy & Co., a subsidiary of LVMH Moet Hennessy
Louis Vuitton S.A. Hennessy distills, ages and blends spanning a full range:
Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Prive, Paradis, Paradis
Imperial and Richard Hennessy.
Contact: Mohammed Dieye, Cohn & Wolfe, 212-798-9525 /
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