Cree Reinvents Lighting Controls with the Push of One Button

  Cree Reinvents Lighting Controls with the Push of One Button

 SmartCast Technology Brings Simplicity and Affordability to Lighting Control

Business Wire

DURHAM, N.C. -- February 4, 2014

Cree, Inc. (Nasdaq: CREE) introduces SmartCast^™ Technology, the first
self-programming wireless lighting control system that reduces energy
consumption by more than 70 percent^* at half the cost of traditional lighting
controls. Intuitive and easy to use, luminaires enabled with Cree SmartCast
Technology remove the initial and ongoing complexity associated with lighting
controls, allowing customers to realize the full savings potential of lighting
controls with benefits they’ve never had before.

“Commercial lighting customers have resisted installing traditional lighting
controls because of excess cost and complexity, and the majority of those who
have installed controls stop using them as intended after the first year
because they’re difficult to maintain,” said Norbert Hiller, executive vice
president, lighting. “Cree SmartCast^™ Technology eliminates these barriers to
adoption and delivers the enormous benefit of significantly greater energy
cost savings, allowing customers to finally realize the promise of lighting

Featuring Cree’s innovative OneButton^™ Setup, luminaires enabled with
SmartCast^™ Technology create their own secure network, learn about their
environment and form groups to maximize savings, all with the push of a single
button. SmartCast Technology eliminates additional design time, wires and set
up time often associated with controls systems to provide the simplest
controls system available.

“Cree exceeded our expectations of what a lighting controls system could
provide,” said John Gardiner, facilities manager, LORD Corporation. “Without
any extra devices or wires needed, our maintenance team spent only minutes
installing the Cree^® CR22^™ architectural LED troffers with SmartCast
Technology throughout our corporate headquarters, saving us thousands of
dollars on programming and setup. The savings on energy consumption and
maintenance costs we expect with this installation will be a huge benefit to
our business.”

Cree SmartCast Technology is currently available in CR Series LED troffers, CS
Series linear luminaires and KR Series downlights, as well as via a 0-10V
interface for control of existing dimmable LED luminaires. These critical
features not only save users energy and money, but are compliant with emerging
code requirements throughout the United States and Canada.

Cree SmartCast Technology is sold through Cree lighting sales channels
throughout the United States and Canada. Please visit
to learn more.

*Compared to traditional fluorescent luminaires without SmartCast^™

About Cree

Cree is leading the LED lighting revolution and making energy-wasting
traditional lighting technologies obsolete through the use of
energy-efficient, mercury-free LED lighting. Cree is a market-leading
innovator of lighting-class LEDs, LED lighting and semiconductor products for
power and radio-frequency (RF) applications.

Cree's product families include LED fixtures and bulbs, blue and green LED
chips, high-brightness LEDs, lighting-class power LEDs, power-switching
devices and RF devices. Cree^® products are driving improvements in
applications such as general illumination, electronic signs and signals, power
supplies and solar inverters.

For additional product and company information, please refer to

This press release contains forward-looking statements involving risks and
uncertainties, both known and unknown, that may cause actual results to differ
materially from those indicated. Actual results may differ materially due to a
number of factors, including the risk that actual savings will vary from
expectations; the risk that we may be unable to manufacture these new products
with sufficiently low cost to offer them at competitive prices or with
acceptable margins; the risk we may encounter delays or other difficulties in
ramping up production of our new products; customer acceptance of LED
products; the rapid development of new technology and competing products that
may impair demand or render Cree’s products obsolete; and other factors
discussed in Cree’s filings with the Securities and Exchange Commission,
including its report on Form 10-K for the year ended June 30, 2013, and
subsequent filings.

Cree^® is a registered trademark and SmartCast^™, OneButton^™ and CR22^™ are
trademarks of Cree, Inc.


Cree, Inc.
Lauren Taber, 919-407-4910
Corporate Communications
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