Fiesta Restaurant Group®, Inc., Announces Multi-Year Marketing Agreement
with The Coca-Cola Company
ADDISON, Texas -- February 4, 2014
Fiesta Restaurant Group, Inc. (NASDAQ: FRGI), the owner, operator and
franchisor of the Pollo Tropical^® and Taco Cabana^® fast-casual restaurant
brands, announced a multi-year product and marketing agreement with The
Coca-Cola Company (NYSE: KO).
Under the agreement, all 105 U.S. Pollo Tropical locations will now serve
Coca-Cola products. The agreement also extends to Fiesta’s 165 Taco Cabana
locations, which have served Coca-Cola products for 35 years. The agreement
includes the development of various marketing and promotional programs each
year between the brands.
“Since the formation of Fiesta Restaurant Group, our singular focus has been
on delivering the best products in the industry with an unparalleled
price/value proposition,” said Fiesta President and CEO Tim Taft. “Combining
the system soft drink gallonage for both of our brands, and at the same time
being able to select the industry leader as our soft drink supplier, is a win
for our customers, our team members and our shareholders.”
“This is an exciting time to refresh consumers at both Fiesta brands and be a
part of their expansion into new markets and territories,” said Roy Jackson,
vice president, Coca-Cola North America. “We look forward to leveraging our
joint marketing and operational capabilities to create unique experiences for
About Fiesta Restaurant Group, Inc.
Fiesta Restaurant Group^®, Inc., owns, operates and franchises the Pollo
Tropical^® and Taco Cabana^® restaurant brands. The brands specialize in the
operation of fast-casual, ethnic restaurants that offer distinct and unique
flavors with broad appeal at a compelling value. Both brands feature
made-from-scratch cooking, fresh salsa bars, drive-thru service and catering.
For more information about Fiesta Restaurant Group, Inc., visit the corporate
website at www.frgi.com.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, one of the world's most valuable and recognizable brands, our
Company's portfolio features 16 billion-dollar brands including Diet Coke,
Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply,
Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through the
world's largest beverage distribution system, consumers in more than 200
countries enjoy our beverages at a rate of more than 1.9 billion servings a
day. With an enduring commitment to building sustainable communities, our
Company is focused on initiatives that reduce our environmental footprint,
support active, healthy living, create a safe, inclusive work environment for
our associates, and enhance the economic development of the communities where
we operate. Together with our bottling partners, we rank among the world's top
10 private employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on
Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at
www.coca-colablog.com or find us on LinkedIn at
Fiesta Restaurant Group, Inc.
Mary Kate Jeffries, 214-379-7000
Raphael Gross, 203-682-8253
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