Warner Bros. Taps JAKKS Pacific to Bring ‘The King of Monsters’ to Life with Toys Inspired by Legendary Pictures’ Upcoming

  Warner Bros. Taps JAKKS Pacific to Bring ‘The King of Monsters’ to Life with
  Toys Inspired by Legendary Pictures’ Upcoming Theatrical Release of Godzilla

         Godzilla 43” Figure to Headline JAKKS’ 2014 Big Figures Line

Business Wire

MALIBU, Calif. -- February 4, 2014

With a nearly 60 year heritage, Godzilla and his trademark ‘roar’ are
recognized throughout the world by fans of all ages. Leading U.S. toy and
consumer products company JAKKS Pacific, Inc. (Nasdaq:JAKK) announced its
partnership, under a licensing agreement, with Warner Bros. Consumer Products
to bring this iconic and legendary figure to life with a line of large-scale
figures and other toy products inspired by Warner Bros. Pictures’ and
Legendary Pictures’ much-anticipated feature film Godzilla, scheduled to
premiere on May 16, 2014.

The line of Godzilla products by JAKKS is expected to include an Ultimate
Large Scale Godzilla Figure with 12 points of articulation and a length of
over 43” – one of the largest toys in Godzilla history. JAKKS Pacific’s
licensing agreement with Warner Bros. Consumer Products to manufacture,
distribute and market Godzilla toys and products marks a decade long
partnership, which also includes recent collaborations for Warner Bros.
Pictures’ and Legendary Pictures’ Man of Steel and The Dark Knight Trilogy,
properties also brought to life in JAKKS’ Big Figures line.

"This new version of GODZILLA is an epic rebirth of the iconic Toho property
that transcends the disaster movie genre. The monster himself is a symbol that
has remained an indelible part of pop culture for the last 60 years," stated
Emily Castel, Legendary's Chief Marketing Officer. "We can't wait for the fans
to get their hands on the line of products that JAKKS and Warner Bros. have
created that embody the experience of Godzilla, King of the Monsters."

“We are excited to partner with Warner Bros. Consumer Products once again to
bring this world-renowned iconic figure to life in our Big Figures line. We
have extensive experience in the creation and marketing of large scale figures
based on powerhouse film franchises and we expect this new line of even bigger
figures to make a true contribution to the Godzilla legacy,” said Jack
McGrath, Chief Operating Officer, JAKKS Pacific, Inc.

“As we gear up for the highly anticipated release of the epic feature
Godzilla, from Warner Bros. Pictures and Legendary Pictures, WBCP is thrilled
to partner with JAKKS Pacific on a larger than life figurine that will truly
do justice to the ‘King of Monsters,’” said Karen McTier, Executive Vice
President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer
Products.

The Godzilla product line from JAKKS Pacific is expected to be available at
major retailers in time for the theatrical release in May 2014.

About Godzilla

Toho Co., Ltd.’s Godzilla franchise contains one of the most widely recognized
movie monsters worldwide, including more than 25 films, multiple television
programs, video games and book series. Gareth Edwards directs Godzilla from a
screenplay by Max Borenstein and Oscar® nominee Frank Darabont (The Green
Mile, The Shawshank Redemption), story by David Callaham and Max Borenstein,
based on the character “Godzilla” owned and created by TOHO CO., LTD. Thomas
Tull and Jon Jashni are producing with Mary Parent and Brian Rogers. Patricia
Whitcher and Alex Garcia are serving as executive producers, alongside
Yoshimitsu Banno and Kenji Okuhira. Warner Bros. Pictures and Legendary
Pictures present a Legendary Pictures production, a Gareth Edwards film,
Godzilla. Slated to open beginning May 16, 2014, the film is expected to be
presented in 3D, 2D and IMAX® in select theatres and will be distributed
worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company,
except in Japan, where it will be distributed by Toho Co., Ltd. Legendary
Pictures is a division of Legendary Entertainment.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one
of the leading licensing and retail merchandising organizations in the world.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ:JAKK) is a leading designer and marketer of toys
and consumer products with a wide range of products that feature popular
brands and children's toy licenses. JAKKS’ diverse portfolio includes Action
Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids
Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products,
Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable
Environments and Tents, Impulse Toys and Pet Products sold under various
proprietary brands including JAKKS Pacific®, Road Champs®, Funnoodle®, JAKKS
Pets™, Plug It In & Play TV Games™, Kids Only!®, Tollytots®, Disguise®, Moose
Mountain® and Maui®. JAKKS is also the creator of the underlying Monsuno®
property and toy line. JAKKS is an award-winning licensee of several hundred
nationally and internationally known trademarks including Nickelodeon®, Warner
Bros.®, DC Comics, Saban’s Power Rangers® and Cabbage Patch Kids®. DreamPlay
Toys, LLC is a joint venture between JAKKS Pacific, Inc. and NantWorks LLC to
develop, market and sell toys and related consumer products incorporating
NantWorks’ proprietary iD recognition technology. www.jakks.com

This press release may contain forward-looking statements (within the meaning
of the Private Securities Litigation Reform Act of 1995) that are based on
current expectations, estimates and projections about JAKKS Pacific's business
based partly on assumptions made by its management. These statements are not
guarantees of future performance and involve risks, uncertainties and
assumptions that are difficult to predict. Therefore, actual outcomes and
results may differ materially from what is expressed or forecasted in such
statements due to numerous factors, including, but not limited to, those
described above, changes in demand for JAKKS' products, product mix, the
timing of customer orders and deliveries, the impact of competitive products
and pricing, and difficulties with integrating acquired businesses. The
forward-looking statements contained herein speak only as of the date on which
they are made, and JAKKS undertakes no obligation to update any of them to
reflect events or circumstances after the date of this release.

© 2013 JAKKS Pacific, Inc. All rights reserved.

GODZILLA is a trademark of Toho Co., Ltd. The GODZILLA character and design
are trademarks of and copyrighted by Toho Co., Ltd. Used with permission. All
Rights Reserved. © Warner Bros. Entertainment Inc.

Contact:

JAKKS Pacific, Inc.
Victoria Venturi, (310) 455-6235
victoriav@jakks.net
or
Warner Bros. Consumer Products
Janice Aguilar-Herrero, (818) 954-3821
janice.aguilar-herrero@warnerbros.com
 
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