American Express and Diane von Furstenberg Announce Year-Long Relationship
to Celebrate Forty Years of the Wrap Dress
American Express® UNSTAGED Fashion with DVF brings fans to the front row for
Diane von Furstenberg and St. Vincent
NEW YORK -- February 4, 2014
American Express announced today a yearlong relationship with fashion designer
Diane von Furstenberg to celebrate the 40th anniversary of her iconic wrap
dress. The collaboration is designed to deliver exclusive experiences and
memorable moments for American Express Card Members and fashion fans across
the country from two industry forces dedicated to providing fashion consumers
with digital innovation and unique shopping opportunities.
The companies kick off their relationship at New York Fashion Week on Sunday,
February 9th at 5PM EST when American Express UNSTAGED Fashion with DVF brings
fans the digital front row view of von Furstenberg’s Fall 2014 collection,
live streamed on AmexUnstaged.com and DVF.com. Combining fashion and music,
the exclusive event is set to a live musical performance by St. Vincent, who
will debut songs from her highly-anticipated new self-titled album, due out on
February 25th on Loma Vista. American Express UNSTAGED was launched in
partnership with Vevo, the world’s leading all-premium music video and
entertainment platform, and YouTube in 2010, creating digital live streamed
experiences that blur the lines between in person and at home.
“American Express and Diane von Furstenberg have a long history of
collaboration and mutual admiration,” said John Hayes, chief marketing
officer, American Express. “We are thrilled to partner, once again, to
celebrate the journey of Diane’s iconic wrap dress. Diane is a true visionary,
and we could not think of a better way to begin this relationship than by
welcoming her into our American Express UNSTAGED family and sharing her
designs with fans everywhere.”
“I am so excited to work with American Express and St. Vincent to create a
wonderful experience for fashion and music lovers alike,” said Diane von
Furstenberg. “It is a truly special way to celebrate the dress that started it
Fans tuning in to see American Express UNSTAGED Fashion with DVF will have
access to several pre-show, in-show and post-show digital features that blur
the line between the at-home and front row experience. During the live stream
on February 9^th, fashion fans will have the opportunity to unlock an
exclusive digital experience by tweeting with the hashtag #AmexUNSTAGED, a
special performance by St. Vincent taking place following von Furstenberg’s
Fall 2014 industry show in the Card Member Space at the American Express
UNSTAGED Fashion with DVF event. Following the live performance, the
full-length UNSTAGED event will be rebroadcast on AmexUnstaged.com for
24-hours and select songs from St. Vincent’s performance will also appear on
AmexUnstaged.com and her Vevo page, http://www.vevo.com/artist/st-vincent.
The ongoing collaboration between American Express and DVF will continue
throughout 2014, offering Card Members and Diane von Furstenberg customers
exclusive fashion events.
Tickets for American Express UNSTAGED Fashion with DVF are available for Card
About “American Express UNSTAGED”
“American Express UNSTAGED,” launched in the summer of 2010 in partnership
with Vevo and YouTube. Bringing the in-concert and at-home viewing experiences
to new heights, “American Express UNSTAGED” showcases some of the music
industry’s most breakthrough artists playing at landmark venues across the
world, using digital and social media to connect the online audience to the
live shows in unexpected ways.
About American Express:
American Express is a global services company, providing customers with access
to products, insights and experiences that enrich lives and build business
success.Learn more atamericanexpress.comand connect with us
Key links to products and services: charge and credit cards, business credit
cards, travel services, gift cards, prepaid cards, merchant services, business
travel, and corporate card.
About Diane von Furstenberg
A global luxury lifestyle brand and one of the premier names in American
fashion, Diane von Furstenberg was founded in 1972 by the designer. Renowned
for its iconic wrap dress and signature prints, DVF has expanded to a full
collection of ready-to-wear and accessories including handbags, shoes, small
leather goods, scarves, and fine jewelry. The company also offers luggage,
eyewear, and home furnishings. In 2012, its Founder and Co-Chairman, Diane von
Furstenberg, was named the most powerful woman in fashion by Forbes Magazine.
Headquartered in New York City, DVF now boasts a global distribution network
in over 55 countries and 1500 points of sale including 101 DVF owned and
partnered stores throughout North and South America, Europe, the Middle East
and Asia Pacific. DVF can be found online at http://www.dvf.com.
About St. Vincent
St. Vincent is the moniker of the highly respected guitar player, singer, and
songwriter Annie Clark, described by NPR Music as "an artist who continues to
redefine what it means to rock an electric guitar."Her upcoming fourth solo
album, the self-titled ‘St. Vincent,’ showcases Clark at her most assured and
gripping, as she meshes distorted, aggressive guitars and bold vocal and
synthesizer arrangements on top of a relentless rhythm section.
The album follows her last solo release, 2011's 'Strange Mercy,' which was
called "one of the year's best" by the New York Times and "something to
behold" by Pitchfork, and her 2012 collaboration with David Byrne, 'Love This
Giant,' another critical smash that was dubbed "marvelous" by the New Yorker.
In 2013 she was the recipient of the Smithsonian Institute’s American
Ingenuity Award in the Performing Arts.
PMK∙BNC for American Express
Christina Zamarripa, 212.373.0115
Caitlin Stefanik, 212.640.2921
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