Maytag Brand, HomeAid America Partner To Provide Shelter To Homeless
Multi-Year Agreement Includes Maytag Contribution of Appliances and Funding
BENTON HARBOR, Mich., Feb. 4, 2014
BENTON HARBOR, Mich., Feb. 4, 2014 /PRNewswire/ --More than 630,000 people
experience homelessness on any given night in the United States, according to
the National Alliance to End Homelessness. To support those in need, Maytag
brand is teaming up with HomeAid America to help supply temporary shelter for
homeless families working to get back on their feet.
As part of the partnership, Maytag will contribute appliances and funding to
HomeAid, a non-profit organization that builds and renovates multi-unit
shelters for America's temporary homeless families and individuals. To date,
HomeAid has built more than 350 housing projects nationwide at a value of more
than $200 million – nearly 50 percent of which was donated by the building
"Now more than ever there are people in America that need help, and Whirlpool
Corporation has always been a leader in assisting with safe and secure
shelter," said Bob Bergeth, general manager, Whirlpool Corporation builder
sales. "Just as Maytag brand is known for dependability, HomeAid has served as
a dependable lifeline for thousands of Americans who needed a place to stay as
they rebuilt their lives. For this reason, we're very pleased to partner with
To kick off the brand's support of HomeAid, Maytag® kitchen and laundry
appliances will be installed in eight apartments being added to the New Vista
Shelter in Fullerton, Calif. The effort is HomeAid's 50^th development in
Orange County and is part of a combined effort between Pathways of Hope, Shea
Homes and HomeAid Orange County. When completed, the new apartments will
provide shelter for up to 36 people.
"We are thrilled to add Maytag as a national partner for HomeAid America,"
said Peter Simons, chief executive officer of HomeAid America. "Maytag has
been a household name for generations, known for their dependability and
reliability; those are two wonderful qualities in a partner. HomeAid is very
lucky to have them on our side as we continue our effort to provide housing
and other assistance for today's homeless."
The New Vista Shelter expansion marks the kickoff of HomeAid America's 25^th
anniversary. In 2014, HomeAid America will highlight the growth and successes
of the organization as well as celebrate their donors, volunteers and a number
of new projects. Since its founding in 1989, HomeAid America's shelters have
provided more than 7,500 beds per night throughout the nation and have housed
more than 170,000 people as they work to rebuild their lives.
For more information on the partnership between Maytag brand and HomeAid, and
how Inside Advantage is helping the building industry, visit
InsideAdvantage.com. Inside Advantage by Whirlpool Corporation helps
designers, builders and remodelers create more livable spaces.
ABOUT HOMEAID AMERICA
HomeAid is a leading national non-profit provider of housing for homeless
families and individuals. Through the generosity of builders, their trades and
their suppliers, HomeAid has completed 350 housing projects nationwide at a
value of more than $200 million, of which nearly 50 percent has been donated
by the building industry. HomeAid currently has 25 additional projects in
development across the country. HomeAid's facilities offer 2.4 million
bed-nights annually through HomeAid's network of 15 active chapters in 10
states across the country. For more information about HomeAid, call
1-888-3HOMEAID or visit www.homeaid.org.
ABOUT MAYTAG BRAND
For more than a century, Maytag^® brand appliances have been synonymous with
dependability and durability. Through the commitment of Whirlpool Corporation,
Maytag^® brand's enduring tradition of quality production and performance
continues to thrive. Exceptionally durable, commercial-grade components are
found in many Maytag^® brand appliances – including Maytag® Maxima® front-load
and Maytag® Bravos® top-load washers and dryers. Maytag brand is part of the
Whirlpool Corporation. For more information on any Maytag® brand appliance,
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation isthe world'sleading globalmanufacturer and marketer
of major home appliances, with annual sales of approximately $19 billion in
2013, 69,000 employees, and59 manufacturing and technology research centers
around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air,
Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in
nearly every country around the world. Additional information about the
company can be found at www.whirlpoolcorp.com.
SOURCE Whirlpool Corporation
Contact: Krista Hazen, SBC Advertising, (614) 255-2318,
email@example.com, Josh Chaney, SBC Advertising, (614) 255-2381,
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