Oral-B, Blend-a-Med and Crest Help Protect the Smiles of the Sochi 2014 Olympic Winter Games

  Oral-B, Blend-a-Med and Crest Help Protect the Smiles of the Sochi 2014
  Olympic Winter Games

Business Wire

CINCINNATI -- February 4, 2014

The Procter & Gamble Company (NYSE:PG) is pleased to announce that Oral-B,
Blend-a-Med and Crest have once again teamed up to help dentists achieve the
best oral health for the athletes of the Sochi 2014 Olympic Winter Games. As
part of this dedicated partnership, Oral-B, Blend-a-Med and Crest will support
SOCOG by providing staff uniforms, oral care products and educational
materials in the dental clinics located in each of the three Olympic Winter
Games villages. These facilities will provide dental screenings, routine
dental care, emergency care and products for athletes and coaches for the
duration of The Winter Olympics.

“This partnership is part of P&G’s commitment to improving lives worldwide. We
believe that every day is full of opportunities to open up to the world and
that the more confident you are in the health of your mouth, the more
confidently you open up to the world around you,” said Dr. Paul Warren, DDS,
Director of Global Professional and Scientific Relations, P&G Global Oral
Care. “As such, Oral-B, Blend-a-Med and Crest offer a comprehensive line-up of
toothpastes, mouthwashes, toothbrushes and flosses and provide consumers with
innovative, targeted solutions designed to meet specific oral care needs.”

P&G Oral Care has developed their dental program with the advice of Dr. Tony
Clough, who was the lead onsite consultant during the Beijing 2008 Olympic
Games and has been a key consultant to P&G Oral Care in all Olympic Games
since. He calls the implementation of the on-site resource an important
milestone. In fact, in an International Olympic Committee (IOC) evaluation of
the health of athletes following the Beijing 2008 Olympic Games, it was
determined that dental care is of utmost importance to promote good athletic
function and the ability of the athlete to compete at an optimal level without
being compromised by dental disease or an otherwise preventable emergency.

“Maintaining good oral health and hygiene is a critical part of an athlete’s
overall health regimen and, in turn, their effectiveness. Surprisingly,
however, there are a lot of elite athletes that lack access to care and
preventative products,” stated Dr. Clough. “Athletes will be able to set up
appointments at one of the Sochi 2014 Dental Clinics, supported by Oral-B,
Blend-a-Med and Crest while they are in Sochi and receive treatment to help
keep them at the top of their game.”

Dr. Paul Piccininni, who coordinates Dental Services for the IOC at both The
Summer and The Winter Olympic Games, adds, “The cooperation with P&G will
contribute to providing the best health services to the Athletes during The
Winter Olympics. Dental health is crucial, especially during the competitions.
It happened in the past that a dental emergency or poor oral health has
seriously influenced the performance of an athlete at one of their most
important events. Through our joint education and screening programs, we have
reduced these unfortunate situations and will continue to do so at future
Olympic Games.”

All parties involved want to ensure that this message continues outside of the
Olympic Winter Games, as well. After all, good oral health care is essential
not just during the Sochi 2014 Olympic Winter Games, but at all times the
athlete is in training or competition. As Dr. Nikita Romashko, Chief Dental
Advisor for the Department of Health Care and Doping Control of SOCOG,
explains, “Through cooperation with dentists during the Sochi 2014 Olympic
Winter Games, P&G provides a very valuable contribution by raising awareness
of the importance of athletes’ oral health for their athletic performance.”

Up to 600 Olympic athletes, coaches and officials are expected to visit the
dental clinics during the Sochi 2014 Olympic Winter Games.

To learn more about P&G Oral Care products, please visit www.pg.com.

About Procter & Gamble
P&G serves approximately 4.8billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®,
Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®,
Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®.The P&G
community includes operations in approximately70countries worldwide. Please
visithttp://www.pg.comfor the latest news and in-depth information about P&G
and its brands.

Contact:

Procter & Gamble Global Oral Care Communications
Mollie Wheeler, +1 513-622-5572
 
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