2B Sparkling Delivers "Healthy Bubbles" in Rexam 12 oz. Cans
Unique Beverage is First to Use Purefruit™ Natural Sweetener
CHICAGO, Feb. 4, 2014
CHICAGO, Feb. 4, 2014 /PRNewswire/ --Consumers are increasingly looking for
healthy carbonated drinks that deliver the "bubbles" they want without the
calories. They now have a great new option: 2B Sparkling, the first beverage
to use Purefruit^™ ^ Natural Sweetener, has launched in Rexam 12oz. cans.
Purefruit originates from the monk fruit. For centuries, Buddhist monks have
cultivated the small fruit and treasured it for its sweetness, which comes
from unique, naturally occurring antioxidants. The result is a delicious sweet
taste, but without the calories of sugar.
That's how 2B Sparkling delivers all-natural, great-tasting carbonated
refreshment with just 30 calories per 12 oz. serving, and no artificial
flavors, colors, sweeteners or preservatives. It is available in Vanilla,
Chocolate and Lemon Ice.
This product was originally developed and is approved as an option for the
school beverage program for the New York City Department of Education, which
has established stringent standards for what can be served to its students in
hopes of improving health and wellness. 2B Sparkling meets and exceeds these
standards and has been providing healthy "bubbles" to these students via 2,500
The company recently decided to expand its distribution and bring its
one-of-kind beverages to the masses at a $.99 suggested retail price.
"With many people kicking off the new year focused on health and fitness, we
are pleased to offer a carbonated beverage option that delivers all the great
taste and flavor of a traditional soda without the calories and artificial
ingredients," said Larry Trachtenbroit, co-founder, 2B. "We believe that
consumers should not have to choose between what is healthy and what they can
afford. So 2B Sparkling is priced at $.99 to give consumers an all-natural,
low calorie, lightly sweetened beverage choice at a great price. And through
our partnership with Rexam, we are able to bring it to market in a
2B also benefits from the many inherent advantages of aluminum cans including
portability, durability and sustainability. Aluminum cans are the most
recycled beverage container in the world with a U.S. recycling rate of 67
percent, more than double the rate of other beverage packages.
Rich Grimley, president and CEO, Rexam BCNA, commented on how 2B's choice of
aluminum can packaging will benefit its brand and business. "Our 12oz. can
draws attention on store shelves by providing the best in colorful, reflective
graphics, as well as delivering superior recycling, filling, distribution and
retail display economics."
2B Sparkling beverages are currently available at select retailers in New York
and via www.Amazon.com, with plans for continued expansion.
2B was developed in 2013 as a call to action for an all-natural, lower calorie
beverage. 2B is the first to use Purefruit, a zero calorie sweetener
originating from the monk fruit, a small centuries-old fruit endowed with
unique, naturally occurring antioxidants. The result is a delicious sweet
taste, but without the calories of common sweeteners. 2014 saw the release of
2B Sparkling, aka "Healthy Bubbles," which has been approved by the NYC
Department of Education and is currently being sold in over 2,500 school
vending machines. The 2B vision is simple, provide all-natural, low calorie
beverages that are Lightly Sweet and affordable. 2B Drinks are available in
the Tri-State area and on Amazon.
Rexam is a global consumer packaging company. We are one of the leading global
beverage can makers and a major global player in rigid plastic packaging for
healthcare applications. We are business partners to some of the world's most
famous and successful consumer brands. Our vision is to be the best global
consumer packaging company.
We have 67 plants in 24 countries and employ 11,100 people. Our sales from
ongoing operations in 2012 were in the region of $7 billion. Rexam is a member
of the FTSE 100 and its ordinary shares are listed with the UK Listing
Authority and trade on the London Stock Exchange under the symbol REX. For
further information, visit www.rexam.com.
Contact: Ken Weinstein, Big Hassle Media (for 2B), 212-619-1360; or Greg
Brooke, Rexam, 773-399-3362
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