HEINEKEN USA Names Nuno Teles New Chief Marketing Officer
Proven global leader brings over twenty years of marketing and business
expertise to HEINEKEN USA's upscale portfolio
WHITE PLAINS, N.Y., Feb. 4, 2014
WHITE PLAINS, N.Y., Feb. 4, 2014 /PRNewswire/ --HEINEKEN USA, America's
leading upscale beer importer, today announced the appointment of Nuno Teles
as the company's new chief marketing officer. In March, Teles will join the
company's management team and will report to chief executive officer Dolf van
Teles joins HEINEKEN USA from HEINEKEN Brazil, where he served as CMO and
successfully grew the Heineken brand by 500% over his four year tenure,
helping it achieve the top market share position among all premium imported
brands in the country. As a result of these achievements, Nuno was recently
named the 2012 "Best Marketing Professional" by LIDE (a group of the top 100
companies in Brazil).
Prior to his role in Brazil, Nuno held a variety of marketing roles at
HEINEKEN in Lisbon and Amsterdam. He originally joined the business through
the acquisition of Scottish & Newcastle.
Teles began his career at Unilever, spending eight years in a variety of
marketing and innovation roles across Europe. He later led marketing for a
mobile phone start-up and ran his own successful fashion retail and wholesale
"Nuno brings incredible passion, creativity and drive to his work and he is
exactly the right leader to take our portfolio of upscale, badge brands into
the next phase of our growth journey," said Dolf van den Brink, chief
executive officer, HEINEKEN USA. "I'm thrilled to have him join the HEINEKEN
USA management team."
"I'm honored and excited to drive the HEINEKEN USA brand portfolio to the next
level and be part of such a winning management team," said Nuno Teles, chief
marketing officer, HEINEKEN USA. "In this competitive beer market, to win with
consumers, we need to challenge the status quo and aim to change things with
Teles holds an MBA from IMD in Switzerland. He currently lives in Sao Paolo
and will be relocating to the United States with his wife and four daughters
in the coming weeks. Teles will be based in the New York City office with
HEINEKEN USA's marketing team.
About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary
of Heineken International BV, the world's most international brewer. European
brands imported into the U.S. include Heineken Lager, the world's most
international beer brand, Heineken Light, Amstel Light, Newcastle Brown Ale,
and Strongbow cider. HEINEKEN USA also imports the Dos Equis portfolio, Tecate
portfolio, Sol, Indio, Carta Blanca and Bohemia brands from Mexico.
SOURCE HEINEKEN USA
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