Macy's Wear Red Sale And Exclusive Red Dresses Bring Awareness To The #1
Killer Of Women - Heart Disease
Macy's supports the American Heart Association's Go Red For Women® movement
and its commitment to helping women raise their voices about cardiovascular
disease through the Wear Red Sale, Exclusive Red Dresses and Red Dress pin
NEW YORK, Feb. 4, 2014
NEW YORK, Feb. 4, 2014 /PRNewswire/ --National Wear Red Day is Friday,
February 7 and Macy's, the proud founding sponsor of the American Heart
Association's Go Red For Women® movement, is inviting customers to wear red to
help bring awareness to the number one killer of women – heart disease.
Customers wearing red from February 5 through February 10 or purchasing the $2
Red Dress pin will receive 15 to 20 percent off select merchandise. Macy's is
also introducing three exclusive red dresses by Calvin Klein, Kensie and XOXO
with 10 percent of the purchase price benefitting Go Red For Women. Macy's,
together with its customers and associates, have raised $46 million for
research and education efforts credited by the American Heart Association with
helping save 627,000 women's lives since 2004.
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During Macy's annual Wear Red Sale from February 5 through February 10,
customers wearing anything red – from an entire ensemble to lipstick or the
signature red dress pin -- will receive a 20 percent discount on most regular,
sale and clearance merchandise or 15 discount on fine and fashion jewelry,
sale and clearance watches, and select home items. However, even without
wearing red, shoppers can support the American Heart Association's Go Red For
Women movement by purchasing the official Go Red For Women red dress pin for
$2 at any Macy's store and receive the same discounts. All pin sales directly
benefit the American Heart Association's Go Red For Women movement. Additional
merchandise exclusions do apply.
"I am deeply proud of the leadership position Macy's has taken in the fight
against heart disease in women. As women comprise 70 percent of Macy's
employee population, it is a cause close to our hearts," said Martine Reardon,
Macy's Chief Marketing Officer. "Macy's has helped raise more than $46 million
since 2004, but there is still much more to be done."
Macy's is proud to introduce three exclusive red dresses, designed by Kensie,
Calvin Klein and XOXO in honor of American Heart Month. Available at select
Macy's stores and at macys.com/gored, these limited-edition dresses retail
from $69 to $99, with 10 percent of the purchase price of each dress sold
beginning Feb. 1 through Feb. 28 (Calvin Klein and XOXO) and March 31 (Kensie)
donated to the American Heart Association. This year, XOXO is also featuring a
red tailored jacket for $69 (available in select stores only).
Macy's, the largest retail brand of Macy's, Inc. (NYSE: M), delivers fashion
and affordable luxury to customers at approximately 800 locations in 45
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations through its
leading online store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and home. Macy's
is known for such epic events as Macy's 4th of July Fireworks^® and the Macy's
Thanksgiving Day Parade^®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy's flagship stores --
including Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in southern
California -- are known internationally and leading destinations for visitors.
Building on a more than 150-year tradition, and with the collective support of
customers, employees and Macy's Foundation, Macy's helps strengthen
communities by supporting local and national charities giving more than $70
million each year to help make a difference in the lives of our customers.
For Macy's media materials, including images and contacts, please visit our
online pressroom at macys.com/pressroom.
About Go Red For Women
The American Heart Association's Go Red For Women movement has been impacting
the health of women for 10 years. More than 627,000 women's lives have been
saved, but the fight is far from over. Now is the time to shout louder, stand
stronger and demand change. It's time to come together in a movement that is
not just FOR women, buy BY women. It's time for women to Go Red. Visit
GoRedForWomen.org for more information or call 1.888.MY.HEART. The American
Heart Association's Go Red For Women movement is nationally sponsored by
Macy's with additional support from our cause supporters.
SOURCE American Heart Association; Macy's
Contact: Holly Thomas, 646.429.5250 / Holly.Thomas@macys.com, Julie Strider
Fukami, 646.429.5213 / Julie.Striderfukami@macys.com
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