Anheuser-Busch 'Puppy Love' Wins 26th Annual USA TODAY Ad Meter in Close Vote

Anheuser-Busch 'Puppy Love' Wins 26th Annual USA TODAY Ad Meter in Close Vote

PR Newswire

MCLEAN, Va., Feb. 3, 2014

Anheuser-Busch Wins Second Consecutive, 12th Overall USA TODAY Ad Meter Crown

MCLEAN, Va., Feb. 3, 2014 /PRNewswire/ --Anheuser-Busch's 'Puppy Love' was
ranked the top commercial in the 26^th annual USA TODAY Ad Meter, the
industry-leading tool used to measure public opinion surrounding Super Bowl
ads. The top spot highlighted the friendship between a Budweiser Clydesdale
and a puppy. The ad was similar to last year's Anheuser-Busch 'Brotherhood'
ad, which also won USA TODAY Ad Meter,showing the connection between a
trainer and the horse he raised. This is Anheuser-Busch's 12^th USA TODAY Ad
Meter win, the most all-time. Anheuser-Busch and Doritos, which combined, have
won every USA TODAY Ad Meter since 1999, placed two ads apiece in the top
five, with both of Doritos commercials featuring user-generated ads.

For the second consecutive year, USA TODAY recruited thousands of panelists
from across the country to participate in Ad Meter. Panelists voted on every
national ad that aired immediately following the coin toss through the end of
regulation, giving each ad a numerical score from 0-10 via a
password-protected website. The winning ad was determined by the highest
average score.

This year, for the first time in Ad Meter history, USA TODAY will provide
in-depth analysis on how the ads resonated across a wide variety of
demographic sets, including, gender, age, geography and household income. All
the Super Bowl ads, as well as complete results and analysis, can be seen at Results will also be available in Monday's editions of

The top five ads, as voted upon by this year's Ad Meter panel, including final
ratings are:
1- Anheuser-Busch – Puppy Love – 8.29
2- Doritos – Cowboy Kid – 7.58
3- Budweiser – Hero's Welcome – 7.21
4- Doritos – Time Machine – 7.13
5- Radio Shack – Phone Call – 7.00

USA TODAY created the Super Bowl Ad Meter in 1989 to gauge consumers' opinions
about television's most expensive commercials. In 2013, Ad Meter became a
broader franchise with USA TODAY Ad Meter: Year In Sports, which honored the
"Best of the Best" in sports. USA TODAY Ad Meter's extended platform will
include future extensions across multiple sports, entertainment and lifestyle

Previous Ad Meter winners and ratings:
2013 - Anheuser-Busch - Budweiser Brotherhood - 7.76
2012- Frito-Lay Doritos - Man's Best Friend - 8.82
2011 - Tie - Bud Light - Dog sitter puts dogs to work, Frito-Lay Doritos -
Dog's revenge
for Doritos teasing - 8.35
2010 - Mars Snickers - Betty White and Abe Vigoda in casual football game -
2009 - Frito-Lay Doritos - Crystal ball sees free Doritos - 8.46
2008 - Anheuser-Busch - Dalmatian trains Clydesdale to make beer wagon team -
2007 - Anheuser-Busch - Crabs worship a cooler of Budweiser on the beach -
2006 - Anheuser-Busch: Secret refrigerator stocked with Bud Light - 8.39
2005 - Anheuser-Busch: Pilot jumps out of airplane for Bud Light - 8.65
2004 - Anheuser-Busch: Owners demonstrate how their dogs fetch Bud Light -
2003 - Anheuser-Busch: Replay - 8.99
2002 - Anheuser-Busch: Satin Sheets - 9.11
2001 - Anheuser-Busch: Cedric's dream date - 8.63
2000 - Anheuser-Busch: Rex the Dog recalls his worst day - 8.09
1999 - Anheuser-Busch: Separated at Birth - 8.01
1998 - Pepsi: Flying Geese - 9.08
1997 - Pepsi: Dancing bears - 8.22
1996 - Pepsi: On security camera, Coke driver nabs Pepsi - 9.42
1995 - Pepsi: Boy gets sucked into bottle - 9.66
1994 - Pepsi: Chimp escapes lab, hits the beach - 9.34
1993 - McDonald's: Jordan and Bird shoot hoops - 9.00
1992 - Nike: Bugs Bunny and Michael Jordan team - 8.51
1991 - Diet Pepsi: Ray Charles' new jingle catches on - 8.52
1990 - Nike: Famous announcers call imaginary game - 8.17
1989 - American Express: Dana Carvey and Jon Lovitz travel to the Super Bowl -

USA TODAY is a multi-platform news and information media company. Founded in
1982, USA TODAY's mission is to serve as a forum for better understanding and
unity to help make the USA truly one nation. Through its unique visual
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