Brancott Estate Introduces a New Lighter Wine Range with Flight Song

  Brancott Estate Introduces a New Lighter Wine Range with Flight Song

Business Wire

NEW YORK -- February 3, 2014

Wine lovers now have the freedom to enjoy the full flavor of the original
Marlborough Sauvignon Blanc with Brancott Estate Flight Song. Brancott Estate
Flight Song has been crafted to be 20 percent lighter in calories* and retains
the freshness and ripe flavors that are synonymous with Marlborough Sauvignon
Blanc.

Brancott Estate Flight Song Marlborough Sauvignon Blanc (Photo: Business Wire)

Brancott Estate Flight Song Marlborough Sauvignon Blanc (Photo: Business Wire)

“Consumers have told us that they are looking for a wine style that is lighter
in calories but doesn’t compromise on the taste and flavor complexity of the
wine.” says Matt Foley, Brancott Estate Brand Director, Pernod Ricard USA.

Brancott Estate Flight Song is made using grapes harvested earlier in the
season when their sugar levels are naturally lower. This leads to a wine that
is 20 per cent lighter in calories* than a typical wine of the same varietal.

The Brancott Estate Flight Song range includes a premium Marlborough Sauvignon
Blanc, and a Marlborough Pinot Grigio which will each retail at $14.99.

“There are a number of ways to reduce the calories in wine but not all of
these processes are natural and many of them affect the flavor of the wine.
With Brancott Estate Flight Song, we use a natural winemaking approach to
create a wine that is 20 per cent lighter in calories*. By doing this, we
retain all of the distinctive Marlborough flavors that people expect from
Brancott Estate,” says Patrick.

Retaining quality and flavor was a key focus when crafting this wine and
Brancott Estate Flight Song has clearly achieved this. In its first vintage,
Brancott Estate Flight Song Marlborough Sauvignon Blanc 2012 won Gold in the
Sauvignon Blanc category of the New Zealand International Wine Show**.

Brancott Estate Flight Song Marlborough Sauvignon Blanc is pale green straw in
color. On the nose, it exhibits pink grapefruit and passionfruit notes while
ripe lemon acidity excites the palate. It is best enjoyed slightly chilled on
its own for any occasion, or accompanied with seafood dishes, chicken or pork.

Brancott Estate Flight Song Marlborough Pinot Grigio is pale straw in color
and shows floral notes with nashi pear and sweet lemon. White peach and guava
create a full palate with ripe, citrus like acidity. Brancott Estate Flight
Song Marlborough Pinot Grigio makes an excellent aperitif or serves as a
perfect match to pork or chicken dishes.

The Brancott Estate Flight Song range will available in the United States
nationwide starting in March.

Nutritional analysis as follows:

Per 5 fl. oz. serving of Brancott Estate Flight Song Sauvignon Blanc - Average
Analysis: Calories 88, Carbohydrates 4.5g, Protein 0g, Fat 0g

Per 5 fl. oz. serving of Brancott Estate Flight Song Pinot Grigio - Average
Analysis: Calories 87, Carbohydrates 5.2g, Protein 0g, Fat 0g

NOTES TO EDITORS

About Brancott Estate

BRANCOTT ESTATE^TM. Honoring our Marlborough heritage, Brancott Estate wines
take their name from our cherished Brancott Vineyard, home of the original
Marlborough Sauvignon Blanc; one of the world’s favorite New Zealand wine
styles. In 1973, Brancott Vineyard was planted with grapes, a decision that
went against the popular opinion of the time that the South Island was too
cold to grow grapes. In 1975, Brancott Vineyard was planted with the first
Sauvignon Blanc grapes in Marlborough. This pioneering determination and skill
of our winemakers and viticulturists continues to be evident in every bottle,
as is the care and respect for the land that allow us to produce each and
every one. Brancott Estate wines are sourced from multiple vineyards.

BRANCOTT ESTATE^TM is committed to sustainable practices and is a founding
member of New Zealand’s original sustainable winegrowing initiative
established in 1995. This programme has since transformed into Sustainable
Winegrowing New Zealand (SWNZ). All vineyards and wineries are accredited
under the scheme.

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the
largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more
than 18,000 people worldwide and is listed on the NYSE Euronext exchange
(Ticker: RI).

The company’s leading spirits and wines include such prestigious brands as
Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch
Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin,
Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker®
Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint venture with
Tequila Avión); such superior wines as Jacob's Creek® and Brancott Estate®;
and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne,
G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 850
employees across the country. Pernod Ricard USA urges all adults to consume
its products responsibly and has an active campaign to promote responsible
drinking. For more information on this, please visit:
www.acceptresponsibility.com.

Enjoy Brancott Estate wines responsibly. www.brancottestate.com or follow us
on Twitter and Facebook.

Brancott Estate is a trademark of Pernod Ricard New Zealand Limited.

*Compared with Brancott Estate Sauvignon Blanc 2012, Brancott Estate Pinot
Grigio 2012
** Submitted to New Zealand International Wine Competition as Brancott Estate
Flight Marlborough Sauvignon Blanc

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Contact:

For more information or images:
Pernod Ricard USA
Krista Drew, 212-372-5276.
Krista.Drew@pernod-ricard.com
 
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