Wedding Paper Divas Unveils Exclusive Wedding Stationery Collection from Bridal Designer Claire Pettibone

  Wedding Paper Divas Unveils Exclusive Wedding Stationery Collection from
  Bridal Designer Claire Pettibone

 Stunning new collaboration flawlessly transfers fashion to the printed page

Business Wire

SUNNYVALE, Calif. -- February 3, 2014

Acclaimed bridal designer and celebrity favorite, Claire Pettibone, has
released a highly-anticipated collection of wedding invitations, offered
exclusively by Wedding Paper Divas. The collection is immediately available
for purchase at www.weddingpaperdivas.com/clairepettibone. The new collection
features distinctive, sophisticated designs that evoke the soft, romantic feel
often seen in Claire Pettibone’s wedding gowns.

Designs are available in a variety of premium paper options, including a
luminescent Pearl White Shimmer Paper, Premium DoubleThick™ Matte Paper and
various trim options.

First announced in October 2013 at New York International Bridal Week, the
line incorporates elements from a variety of Pettibone’s favorite inspiration
pieces, including a treasured family heirloom and a gorgeous eighteenth
century painting. The wedding stationery from Claire Pettibone showcases a
mixture of moods and designs to cater to a wide variety of design
sensibilities. The collection boasts styles for all types of weddings,
including outdoor garden, rustic winery, dreamy destination or elegant fairy
tale.

“I’m all about the details when it comes to stationery, and believe the
invitation is the first hint at a couple’s style. It’s the first chance to
romance guests, give them a taste of the celebration to come and illustrate
each couple’s unique love story,” said designer Claire Pettibone. “After
months of collaboration, I’m so excited to finally make this line available to
couples.”

The majority of the collection is available beginning today, with two
additional stationery suites, featuring stunning gold stamped foil accents,
debuting in February. Not limited strictly to invitations, the collection
features save the date cards, escort cards, table cards, programs and menus
and more. Some of the themes and designs in the collection include:

  *Midnight Bouquet: Dark and glamorous, with striking pops of color, this
    suite was inspired by opulent floral Dutch still life painting, “Still
    Life of Flowers on a Marble Table” by Rachel Ruysch, 1716 and the primary
    design elements are also seen throughout the spring/summer fashion
    collection
  *Earthly Paradise: Whimsical and perfect for the ultimate romantic, the
    line was inspired by one of Pettibone’s previous runway shows where over
    100,000 rose petals were scattered on the runway (includes foil detail)
  *Fairy Tale Romance: In a striking tri-fold form, this otherworldly
    panorama of a beautiful river and forest sets the tone for a picture
    perfect happily ever after wedding

As with all Wedding Paper Divas paper products, Pettibone’s wedding stationery
collection is completely customizable. Detailed white-glove service ensures
each individual order receives personal attention from stationery specialists
and designers to help couples with every detail, including wording, layout and
etiquette questions, to ensure every invitation is perfect. To learn more
about Wedding Paper Divas and the 2013 wedding stationery collection please
visit www.weddingpaperdivas.com.

“Designing a line of wedding stationery with Claire Pettibone and her creative
team has truly been a dream collaboration,” said Janel Wiley, senior
merchandising manager for Wedding Paper Divas. “Claire’s signature style of
vintage romance and modern sensibility pairs perfectly with our passion for
adding contemporary twists to traditional wedding invitations. Her sense of
artistry and love of delicate details really shine in this collection!”

The Claire Pettibone collection for Wedding Paper Divas collection is
available now at www.weddingpaperdivas.com/clairepettibone. To learn more
about Wedding Paper Divas and the 2014 wedding stationery collection please
visit the website or follow us on facebook.com/weddingpaperdivas,
twitter.com/WeddingPaprDiva, instagram.com/weddingpaperdivas and
pinterest.com/weddingpaper/

About Wedding Paper Divas

Wedding Paper Divas offers stylish and personalized save the dates, wedding
invitations, thank you cards, bridal shower invitations, and more, all
designed by the leading artists in the industry. Regardless of style or
budget, every order will receive better-than-boutique service with one-on-one
design and etiquette expertise from wedding stationery specialists. Wedding
Paper Divas uses the highest quality paper and offers a promise of complete
satisfaction. For more information about Wedding Paper Divas visit
www.weddingpaperdivas.com.

Wedding Paper Divas is part of the Shutterfly, Inc. family of premium
lifestyle brands which includes: Shutterfly, Tiny Prints, Wedding Paper Divas,
Treat, MyPublisher, ThisLife and BorrowLenses. For more information on
Shutterfly, Inc. visit www.shutterflyinc.com.

About Claire Pettibone

“I spent my early childhood living in rural New York in a 19th century
farmhouse on acres of rolling hills. As an only child, most of my time was
consumed exploring the surrounding streams and forests, picking wild
raspberries, and dreaming. Among the trees, ferns and wild flowers it was very
easy to imagine and believe in a world of fairies and magic castles. Some of
my earliest drawings are of princesses and brides dressed in elaborate gowns.

My parents are both professional artists, so I was exposed to galleries and
museums and encouraged to develop my creativity. I studied classical ballet
for years and the stories and costumes of the ballet continue to influence my
ideas of elegance and grace. As a teenager I began pouring over European Vogue
where the world of couture opened up to me. I completed study in fashion
design at Otis Parsons School of Design in Los Angeles and began my career in
design.

It has always been my desire to create exquisite feminine clothing using the
finest fabrics and precious details; to combine a vintage feeling with modern
style. In 1994, with the partnership of my husband Guy Toley, we began. Over
the years, it has been a joy to see our collections carried in the finest
boutiques in the world. I have a very romantic vision of how fashion can
enhance our beauty and indulge our dreams. I invite you to share that dream.”
– Claire Pettibone

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Contact:

Wedding Paper Divas
press@weddingpaperdivas.com
OR
Sunshine Sachs
Crystal Wang, 212-691-2800
wang@sunshinesachs.com
or
Claire Pettibone
CLD PR
Kate Bedrick, 213-745-2442
kate@cldstylehouse.com
 
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