Vera Bradley Announces Executive Promotions and Realignments

Vera Bradley Announces Executive Promotions and Realignments

Kevin Sierks Named EVP, CFO; Roddy Mann Named EVP, Strategy and Operations;
Pamela Sours Named SVP, Operations; and Stacy Knapper Named SVP, General

FORT WAYNE, Ind., Feb. 3, 2014 (GLOBE NEWSWIRE) -- Vera Bradley, Inc.
(Nasdaq:VRA) ("Vera Bradley" or the "Company") today announced several key
executive promotions and realignments, effective immediately.

Robert Wallstrom, Chief Executive Officer of Vera Bradley, commented, "We have
a lot of talent and experience within our Company, and these promotions and
realignments will help position us for the future. I am confident that we are
in the process of assembling the right team to achieve our long-term goals,
drawing from both our own leadership team and attracting new talent to the

Kevin J. Sierks has been promoted to Executive Vice President, Chief Financial
Officer. Sierks has nearly 20 years of accounting experience in both public
accounting and with publicly-held companies. He joined Vera Bradley in 2011 as
Vice President, Controller and Chief Accounting Officer and was appointed
interim Chief Financial Officer in January 2013. In the ten years prior to
joining the Company, Sierks worked in the medical device industry in finance
and accounting positions of increasing responsibility, including Vice
President and Corporate Controller of Biomet and Director of Accounting and
U.S. Shared Services at Boston Scientific Corporation. He is a Certified
Public Accountant and served a variety of public companies in a seven-year
tenure at Deloitte. Sierks earned his B.S. degree in Accounting from Indiana

C. Roddy Mann has been named Executive Vice President, Strategy and
Operations. Mann joined the Company in 2006 as Vice President, Strategic
Initiatives; was named Vice President of Strategy, Sales, and Marketing in
2007; and was promoted to Executive Vice President, Strategy and Business
Development in 2010. Prior to joining the Company, he was a consultant with
LakeWest Group and served a number of companies, including Vera Bradley, in
the areas of marketing, information technology, operations management, and
strategy. With his new role at the Company, Mann will oversee information
technology and operations, along with Company's strategic initiatives. Mann
received a B.A. degree from the University of North Carolina and a MBA from
the University of Minnesota.

Pamela Sours has been promoted to Senior Vice President, Operations. Sours
joined Vera Bradley in 2005 as Vice President, Manufacturing and Global
Quality. She has over 20 years of operations and supply chain management
experience in a variety of industries. Sours holds an Associates of Applied
Science Degree in Electrical Engineering Technology and a B.S. degree in
Organizational Leadership and Supervision, both from Purdue University, and a
Masters of Business Administration from Indiana Wesleyan University. She is a
Certified Supply Chain Professional of global supply chain management.

Anastacia ("Stacy") S. Knapper has been promoted to Senior Vice President,
General Counsel and Corporate Secretary. Knapper joined the Company in 2011 as
Vice President, General Counsel and Corporate Secretary. Prior to Vera
Bradley, she served as Vice President, General Counsel and Corporate Secretary
of both CTS Corporation and Haynes International, Inc. and was a Senior
Associate with Ice Miller LLP prior to that. Knapper earned her B.S. degree in
Literature and Film from the University of Kent and her J.D. from the
University of Notre Dame.

In January 2014, the Company announced that it had named Sue Fuller Executive
Vice President, Chief Merchandising Officer. She joined the Company with more
than 15 years of merchandising experience with several well-respected
retailers including Polo Ralph Lauren, Land's End, L.L. Bean, Kohl's
Department Stores, and Carhartt Global Brand.

About Vera Bradley, Inc.

Vera Bradley, Inc. is a leading designer of women's handbags and accessories,
luggage and travel items, eyewear, stationery and gifts. Founded in 1982 by
friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand's iconic
designs and versatile styles offer women of all ages a colorful way to
accessorize.Vera Bradley offers a unique, multi-channel sales model as well
as a focuson service and a high level of engagement with fans.Fiscal 2013
net revenues totaled approximately $541 million. The Company's commitment to
breast cancer research continues to increase its reach through the Vera
Bradley Foundation for Breast Cancer. For more information about Vera Bradley

Website Information

We routinely post important information for investors on our website in the "Investor Relations" section. We intend to use this
webpage as a means of disclosing material, non-public information and for
complying with our disclosure obligations under Regulation FD. Accordingly,
investors should monitor the Investor Relations section of our website, in
addition to following our press releases, SEC filings, public conference
calls, presentations and webcasts. The information contained on, or that may
be accessed through, our webpage is not incorporated by reference into, and is
not a part of, this document.

Vera Bradley Safe Harbor Statement

Certain statements in this release are "forward-looking statements" made
pursuant to the safe-harbor provisions of the Private Securities Litigation
Reform Act of 1995.Such forward-looking statements reflect the Company's
current expectations or beliefs concerning future events and are subject to
various risks and uncertainties that may cause actual results to differ
materially from those that we expected, including: possible adverse changes in
general economic conditions and their impact on consumer confidence and
spending; possible inability to predict and respond in a timely manner to
changes in consumer demand; possible loss of key management or design
associates or inability to attract and retain the talent required for our
business; possible inability to maintain and enhance our brand; possible
inability to successfully implement our growth strategies or manage our
growing business; possible inability to successfully open new stores as
planned; and possible inability to sustain levels of comparable-store
sales.For a discussion of these and other risks and uncertainties that could
cause actual results to differ materially from those contained in our
forward-looking statements, please refer to "Risk Factors" in Part I, Item 1A
of our Annual Report on Form 10-K for the fiscal year ended February 2,
2013.We undertake no obligation to publicly update or revise any
forward-looking statement.

CONTACT: Investors:
         Vera Bradley
         Julia Bentley
         Vera Bradley
         877-708-VERA (8372)
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