Bally Technologies Announces Enterprise-Wide Systems Agreement with Boyd Gaming Corporation

  Bally Technologies Announces Enterprise-Wide Systems Agreement with Boyd
  Gaming Corporation

     Award-winning Elite Bonusing Suite to be used in Boyd Gaming casinos
                                  nationwide

Business Wire

LAS VEGAS -- February 3, 2014

Bally Technologies, Inc. (NYSE: BYI) (“Bally”), a leader in gaming machines,
table-game products, casino-management systems, interactive applications, and
networked and server-based systems for the global gaming industry, today
announced an enterprise-wide systems agreement with Boyd Gaming Corporation
(NYSE: BYD) (“Boyd Gaming”), one of the nation’s leading casino entertainment
companies.

Boyd Gaming Corporation plans to deploy Bally Technologies' iVIEW Display
Manager (DM) with Elite Bo ...

Boyd Gaming Corporation plans to deploy Bally Technologies' iVIEW Display
Manager (DM) with Elite Bonusing Suite across 18 Boyd Gaming casino properties
in seven states, including Nevada. (Photo: Business Wire)

The agreement includes deployment of Bally’s award-winning iVIEW Display
Manager (DM)  with Elite Bonusing Suite across 18 Boyd Gaming casino
properties in seven states, including Nevada.

Boyd Gaming will continue expanding its use of Bally’s systems, including ACSC
slot-monitoring, marketing, player-tracking, and accounting solutions, as well
as Power Promotions, which enables casinos to offer players downloadable
promotional slot credits.

“After a thorough review process, we believe Bally’s innovative systems
solutions are a great way to differentiate our properties from the
competition,” said Paul Chakmak, Executive Vice President and Chief Operating
Officer of Boyd Gaming. “As a key component of our new Penny Lane initiative,
Bally’s dynamic tools will help us create new and compelling gaming
experiences, allowing us to provide ‘More Bonuses, More Often’ to our
customers.”

iVIEW DM is backward compatible on most gaming devices with a touch-screen
display and provides a way for casino operators to present self-service
player-account access, marketing messages, and secondary bonus games on the
main game screen – without interrupting play, drawing crowds of thousands, and
creating frenzied excitement across the casino.

Elite Bonusing Suite, when combined with iVIEW DM, adds dramatic new levels of
excitement and anticipation to the slot-play experience with tools such as
Virtual Racing, Virtual Racing NASCAR®, and DM Tournaments, which have powered
five world record-setting events.

“It is very humbling and rewarding that Boyd Gaming has chosen Bally’s systems
solutions to enhance their technology and take their player communications and
bonusing programs to the next level with our floor-wide solutions iVIEW DM and
the Elite Bonusing Suite,” said Sethuram Shivashankar, Senior Vice President
Systems Research & Development and Information Technology at Bally
Technologies. “We truly value the opportunity to continue our strong
partnership with Boyd Gaming.”

About Bally Technologies, Inc.

Founded in 1932, Bally Technologies (NYSE: BYI) provides the global gaming
industry with innovative games, table game products, systems, mobile, and
iGaming solutions that drive revenue and provide operating efficiencies for
gaming operators. For more information, please visit http://www.ballytech.com.
Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest.

This news release may contain “forward-looking” statements within the meaning
of the Securities Act of 1933, as amended, and is subject to the safe harbor
created thereby. Such information involves important risks and uncertainties
that could significantly affect the results in the future and, accordingly,
such results may differ from those expressed in any forward-looking
statements. Future operating results may be adversely affected as a result of
a number of risks that are detailed from time to time in the Company’s filings
with the Securities and Exchange Commission. The Company undertakes no
obligation to update the information in this press release and represents that
the information is only valid as of today’s date.

                         – BALLY TECHNOLOGIES, INC. –

NASCAR − NASCAR® is a registered trademark of the National Association for
Stock Car Auto Racing, Inc. NASCAR® is a registered trademark of NASCAR, Inc.
The trademarks Bally, iVIEW, Elite Bonusing Suite, Power Promotions, and DM
Tournaments are marks owned, or under license, by Bally Technologies, Inc., or
one or more of its wholly owned subsidiaries in the United States or
elsewhere.

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Contact:

Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com
Mike Trask, 702-584-7451
Mobile: 702-330-6679
Corporate Communications Manager
MTrask@ballytech.com
 
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