The Climate Corporation Makes Landmark Data Access and Privacy Commitments to Farmers

  The Climate Corporation Makes Landmark Data Access and Privacy Commitments
  to Farmers

Establishes Free, Private Data Service For All Farmers And Calls For
Open-Standards Industry Alliance To Drive Precision Agriculture Adoption

Business Wire

SAN FRANCISCO -- January 31, 2014

Data science has the potential to fundamentally improve the productivity and
sustainability of global agriculture. With recommendations customized for
their fields, farmers will continue to make more informed decisions that help
them maximize their yield potential and use our planet’s finite resources more
efficiently. However, some barriers still exist to unlocking the tremendous
potential of data science in agriculture due to understandable uncertainty
about the privacy of farmers’ data.

Today, The Climate Corporation is announcing a number of groundbreaking
principles and commitments related to data use and privacy in an openly
published Guiding Principles on Data and Privacy statement, available online
at www.climate.com/principles.

“The application of data science in agriculture is relatively new, and with
the development of new technologies comes some level of uncertainty about its
potential implications. In our experience, farmers are more likely to embrace
new technologies that will drive the evolution of agricultural production when
they have certainty about the use, privacy and control of the data they
personally generate on their own farms,” said David Friedberg, CEO of The
Climate Corporation.

“We want to immediately and transparently address some farmers’ concerns about
data use and privacy, while advancing the conversation about industry
standards that support farmers’ needs. Farmers come first and we need to do
what we can to make sure the industry is adopting practices and standards that
do what’s best for the farmer,” said Friedberg.

Two years ago, Monsanto established its Integrated Farming Systems platform
that aimed to combine data science with precision agriculture technologies to
help farmers derive new value. Recently, these research and product
development teams, along with the Precision Planting group, transitioned to
The Climate Corporation, led by Friedberg.

“Throughout the process of building our platform, we’ve reached out to our
farmer customers and industry stakeholders for their input and they’ve told us
that farmers need to know how their data will be used and protected in order
for them to embrace data science in agriculture. The Climate Corporation
believes that farmers must have control over the data they provide to us, and
they must be able to move it easily across different technology platforms,”
said Friedberg. “It’s our responsibility to remove the roadblocks to the
growth and adoption of these important technologies. We realize that combining
farmers’ data with unique modeling capabilities requires trust. Thus, we are
sharing our guiding principles and commitments today.”

The company is committing to several guiding principles that will drive its
development of data related products and services:

  *Farmers own the data they create.
    The company will make it easy for farmers to control who can access the
    data they provide and for what purpose, and enable farmers to easily
    remove that data from our systems. We will only use a farmer’s data to
    deliver and improve the services for which they are subscribing. We will
    ensure safeguards are in place to protect farmer information from outside
    parties, and we will not sell customer-provided data to third parties.

  *We will provide basic data services for farmers free of charge.
    Farmers need to be able to easily create, store and access their data, and
    The Climate Corporation will provide basic data services free of charge.
  *Farmers need to easily access and share their information across
    technology platforms.
    The company will enable farmers to share their data across other platforms
    at no cost. This approach requires industry standards that enable both
    consistency in the collection of data and farmers’ easy transfer of that
    data between platforms.

The Climate Corporation is forming an Open Agriculture Data Alliance (OADA) of
providers and farmers to act as an independent body that will ensure that
different platforms share common interoperability, common data formats, and
security and privacy standards. Enabling different systems to work together
will give farmers more control, and can ultimately help farmers optimize
yield, improve conservation practices, and improve the profitability of their
operations.

Many other industries, including healthcare, banking, retail and online
services, are leveraging data to deliver improved customer experiences and new
value.

“As data science is applied to agriculture, The Climate Corporation
understands and respects our need to earn the trust of our farmer customers,”
said Monsanto President and Chief Operating Officer Brett Begemann. “We’re at
the forefront of a revolutionary new opportunity to advance agricultural
productivity. We’re taking a bold step in the direction of transparency to
enable the growth of this platform and to make farming more sustainable as we
work to meet the demands of a growing planet.”

To read the The Climate Corporation’s guiding principles for data access and
privacy visit www.climate.com/principles.

About The Climate Corporation

The Climate Corporation aims to help farmers around the world protect and
improve their farming operations with uniquely powerful software, hardware and
insurance products. The company’s proprietary Climate Technology Platform™
combines hyper-local weather monitoring, agronomic modeling, and
high-resolution weather simulations to deliver a suite of tools that help
farmers manage risk through precision agriculture products and services,
including: precision farming equipment and software, prescriptive agriculture
technologies, and insurance products. The company’s Climate Basic™ and Climate
Pro™, mobile SaaS solutions help farmers improve profitability by making
better informed operating decisions. The company also offers a suite of
full-stack risk management solutions through Total Weather Insurance, an
insurance offering that pays farmers automatically for bad weather that may
impact their profits, and serves as an authorized provider of the U.S. Federal
crop insurance program. In the face of increasingly volatile weather, the
global $3 trillion agriculture industry depends on the company’s unique
technologies to help stabilize and improve profits and, ultimately, help feed
the world. For more information, please visit http://www.climate.com or follow
the company on Twitter @climatecorp.

About Monsanto Company

Monsanto Company is a leading global provider of technology-based solutions
and agricultural products that improve farm productivity and food quality.
Monsanto remains focused on enabling both small-holder and large-scale farmers
to produce more from their land while conserving more of our world’s natural
resources such as water and energy. To learn more about our business and our
commitments, please visit: www.monsanto.com. Follow our business on Twitter^®
at www.twitter.com/MonsantoCo, on the company blog, Beyond the Rows at
www.monsantoblog.com, or subscribe to our News Release RSS Feed.

Cautionary Statements Regarding Forward-Looking Information:

Certain statements contained in this release are "forward-looking statements,"
such as statements concerning the company’s anticipated financial results,
current and future product performance, regulatory approvals, business and
financial plans and other non-historical facts. These statements are based on
current expectations and currently available information. However, since these
statements are based on factors that involve risks and uncertainties, the
company’s actual performance and results may differ materially from those
described or implied by such forward-looking statements. Factors that could
cause or contribute to such differences include, among others: continued
competition in seeds, traits and agricultural chemicals; the company’s
exposure to various contingencies, including those related to intellectual
property protection, regulatory compliance and the speed with which approvals
are received, and public acceptance of biotechnology products; the success of
the company’s research and development activities; the outcomes of major
lawsuits and the previously-announced SEC investigation; developments related
to foreign currencies and economies; successful operation of recent
acquisitions; fluctuations in commodity prices; compliance with regulations
affecting our manufacturing; the accuracy of the company’s estimates related
to distribution inventory levels; the company’s ability to fund its short-term
financing needs and to obtain payment for the products that it sells; the
effect of weather conditions, natural disasters and accidents on the
agriculture business or the company’s facilities; and other risks and factors
detailed in the company’s most recent Form 10-K Report to the SEC. Undue
reliance should not be placed on these forward-looking statements, which are
current only as of the date of this release. The company disclaims any current
intention or obligation to update any forward-looking statements or any of the
factors that may affect actual results.

Contact:

for The Climate Corporation
Christy Toedebusch, 314-694-6263
 
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