RadioShack Honors New York Heritage With First Custom Concept Store in Area

 RadioShack Honors New York Heritage With First Custom Concept Store in Area

One-of-a-Kind Destination Opens Saturday, Feb. 1 at 9 a.m.

PR Newswire

FORT WORTH, Texas, Jan. 31, 2014

FORT WORTH, Texas, Jan. 31, 2014 /PRNewswire/ --Coinciding with New York's
first Super Bowl, RadioShack is opening its first custom concept store in the
heart of Manhattan this Saturday. Located in a landmark building at 150 E.
42^nd Street, the store design pays homage to an event, similar to this
weekend's Super Bowl, that brought people from around the globe to New York:
the 1964 World's Fair.


Situated steps from Grand Central terminal, this location and its design evoke
a sleek 1960s-retro feel, paired with a modern product assortment. Interactive
areas throughout the store encourage shoppers to discover personalized
solutions, connect with sales associates and realize the unlimited potential
of technology.Our associates encourage a collaborative, Do It Together
approach that results in smart solutions to technology needs.

All RadioShack concept stores showcase an upgraded shopping experience with:

  oA speaker wall controlled by in-store tablets, empowering customers to
    experience a dozen different speakers
  oInteractive displays that encourage shoppers to compare products,
    including headphone demo stations where they can listen with leading
    brands like SOL REPUBLIC, Skullcandy and Beats by Dr. Dre; a remote
    control toy exploration center; and a GoPro camera display, demonstrating
    the capabilities of several camera models
  oIdea Center where consumers can bring their ideas to life through
    collaboration with store associates at a convenient work space
  oTechnology that makes shopping interesting and playful, including
    touchscreens and apps to help shoppers understand product benefits
  oNewly configured displays highlighting  in-demand brands  like Apple, HTC
    and Samsung, as well as mobile carriers such as AT&T, Sprint and Verizon

Every detail within this custom concept store is customized to celebrate
RadioShack's history and the heritage of the World's Fair in a modern,
exciting way. Design elements unique to this location include:

  oA hanging globe that pays homage to the 12-story steel Unisphere, which
    stands in Queens as a symbol of the 1964 World's Fair
  oCustom videos throughout the store highlight the sights, sounds and
    architecture that symbolize the heritage of the 1964 World's Fair
  oMid-century modern aesthetic reflected throughout the store's interior
    featuring vintage art, a custom color palette and materials reminiscent of
    1960s architecture

The 150 E. 42^nd St. store is the second custom-designed location to open in
the nation and the twelfth concept store to open in the New York metro area,
since RadioShack's concept stores debuted in 2013. These new stores reflect
the company's strides toward reinvigorating its stores, revamping its product
assortment and repositioning the brand. The other custom concept store is in
Ft. Worth, Texas, near RadioShack headquarters.

Neighbors to the new RadioShack are invited to come see the custom-designed
store and pick up an instant savings coupon good for $10 off any $40
qualifying purchase, while supplies last. Customers can also check-in on
Foursquare to claim this deal for a limited time.

RadioShack continues to make improvements at our more than 4,300 stores
throughout the nation to ensure consumers have an even better shopping
experience. Stores are receiving a range of updates, from updated signage, to
bright, redesigned interiors, to interactive product displays for comparing
new products.

About RadioShack Corporation
RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile
technology products and services, as well as products related to personal and
home technology and power supply needs.RadioShack^® offers consumers a
targeted assortment of wireless phones and other electronic products and
services from leading national brands, exclusive private brands and major
wireless carriers, all within a comfortable and convenient shopping
environment.RadioShack employs approximately 30,000 knowledgeable and helpful
sales experts globally.RadioShack's retail network includes approximately
4,300 company-operated stores in the United States, over 270 company-operated
stores in Mexico, and approximately 1,000 dealer and other outlets
worldwide.For more information on RadioShack Corporation, please visit; to purchase items online, please RadioShack^® is a registered trademark licensed by
RadioShack Corporation.

News Media Contact: Media Relations, +1-817-415-3300,

SOURCE RadioShack Corporation

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