RadioShack Brings Its First Tennessee Concept Store to Columbia

       RadioShack Brings Its First Tennessee Concept Store to Columbia

Newly Remodeled Store Opens Tomorrow, Featuring Top Brands and Interactive

PR Newswire

FORT WORTH, Texas, Jan. 31, 2014

FORT WORTH, Texas, Jan. 31, 2014 /PRNewswire/ -- RadioShack will open the
company's first Tennessee concept store in Columbia on Saturday, Feb. 1 at 9
a.m. This RadioShack has been a part of Columbia's community since the store
opened in 1981. The relocated store can now be found right down the street at
620 S James Campbell Blvd.


All concept stores in the company's portfolio feature an upgraded shopping
experience, which showcases the company's new look. Interactive areas
throughout the store encourage shoppers to discover personalized solutions,
connect with sales associates and realize the unlimited potential of
technology.Our associates encourage a collaborative, Do It Together approach
that results in smart solutions to technology needs. Concept store features

  oA speaker wall controlled by in-store tablets, empowering customers to
    experience a dozen different speakers
  oInteractive displays that encourage shoppers to compare products,
    including headphone demo stations where they can listen with leading
    brands like SOL REPUBLIC, Skullcandy and Beats by Dr. Dre; a remote
    control toy exploration center; and a GoPro camera display, demonstrating
    the capabilities of several camera models
  oIdea Center where consumers can bring their ideas to life through
    collaboration with store associates at a convenient work space
  oTechnology that makes shopping interesting and playful, including
    touchscreens and apps to help shoppers understand product benefits
  oNewly configured displays highlighting  in-demand brands  like Apple, HTC
    and Samsung, as well as mobile carriers such as AT&T, Sprint and Verizon

RadioShack is opening a select number of these highly experiential stores in
neighborhoods throughout the nation. The Columbia location is one of more than
20 concept stores to open since the company began converting to such stores.
These new stores reflect the company's strides toward reinvigorating its
stores, revamping its product assortment and repositioning the brand.

Neighbors are invited to come see the new, brighter RadioShack and pick up an
instant savings coupon good for $10 off any $40 qualifying purchase, while
supplies last. Customers can also check in to the store on Foursquare to claim
the deal for a limited time.

About RadioShack Corporation
RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile
technology products and services, as well as products related to personal and
home technology and power supply needs.RadioShack^® offers consumers a
targeted assortment of wireless phones and other electronic products and
services from leading national brands, exclusive private brands and major
wireless carriers, all within a comfortable and convenient shopping
environment.RadioShack employs approximately 30,000 knowledgeable and helpful
sales experts globally.RadioShack's retail network includes approximately
4,300 company-operated stores in the United States, over 270 company-operated
stores in Mexico, and approximately 1,000 dealer and other outlets
worldwide.For more information on RadioShack Corporation, please visit; to purchase items online, please RadioShack^® is a registered trademark licensed by
RadioShack Corporation.

News Media Contact: Media Relations, +1-817-415-3300,

SOURCE RadioShack Corporation

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