General Mills Details New Products Launching in Company's Second-Half of Fiscal 2014

   General Mills Details New Products Launching in Company's Second-Half of
                                 Fiscal 2014

Company enhances focus on quality product innovation to deliver unwavering
consumer demand for taste, health and convenience at a good value

PR Newswire

MINNEAPOLIS, Jan. 30, 2014

MINNEAPOLIS, Jan. 30, 2014 /PRNewswire/ -- Today General Mills announced an
aggressive lineup of new products set to bring more consumers to General
Mills' leading brands. More than 50 new items will debut from the company's
U.S. Retail business with dozens more rolling out in international markets
during the second-half of the company's fiscal 2014, which ends in May.

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A slideshow and additional information on the newest General Mills products is
available on the General Mills corporate blog, A Taste of General Mills.

This lineup builds on strong introductions during the company's first-half of
fiscal 2014, with standouts including Nature Valley Protein Granola, Yoplait
Greek blended yogurt, Nature Valley Soft Baked Oatmeal Squares and Old El Paso
frozen entrees.

"We are focused on the quality of our new product innovation, and have a
strong slate of new products to bring consumers more of what they want," said
Peter Erickson, executive vice president of Innovation, Technology and
Quality. "Consumers have unwavering high standards for food. They want
products that deliver on quality, taste, health, convenience and value, but at
the same time they want more. More flavor, more fun, more nutrition. The more
we connect with consumers to truly understand their most significant needs,
the better we are able to bring remarkable new products to market."

The latest wave of new products from General Mills is poised to meet growing
consumer interest in snacks, protein-rich breakfast items, and
globally-inspired convenience meals.

Snack Foods on the Rise

Consumers are seeking snack foods more than ever. General Mills continues to
lead growth in the grain snacks category in the U.S., adding almost 10 points
of market share over the past five years. Through the first-half of fiscal
2014, strong new product innovation from Fiber One and Nature Valley has
driven a gain of nearly four more share points and retail sales gains of 11

In the second-half of the fiscal year, General Mills is launching a diverse
lineup of new items across its portfolio geared to meet consumers' increasing
appetite for snacks that offer added benefits like protein, fiber, whole
grains, or a full serving of a fruit or vegetable.

Most notable:

  oNature Valley Breakfast Biscuits – Available in Blueberry and Honey
    flavors, the new breakfast biscuits provide 26 grams of whole grain, 5
    grams of protein and 4 grams of fiber per serving.
  oFiber One Meal Bars – The Fiber One franchise enters the nutrition bar
    category with new Fiber One Meal Bars touting 10 grams of protein, 9 grams
    of fiber and fortified with 14 vitamins and minerals. Available in
    Chocolate Peanut Butter, Strawberry Greek Yogurt and Dark Chocolate Almond
  oYoplait Greek 100 –  Taste plus protein all in 100 calories. New indulgent
    flavors of Yoplait Greek 100 include Apple Pie and Strawberry Cheesecake.
  oYoplait Light Dessert Mix-Ins – Yoplait Light Dessert Mix-Ins come with a
    serving of yogurt and a separate pack of toppings. Consumers can mix
    together flavors like Key Lime Pie with Graham Cracker Crumbles, Boston
    Cream Pie with Chocolate Cookie Crumbles, and Coconut Cream Pie with
    Graham Cracker Crumbles.
  oNature Valley Nut Clusters (exclusive to convenience stores) – These
    bite-sized clusters of nuts, dried fruit and seeds pack in 8 grams of
    protein per serving. Nature Valley Nut Clusters come in two varieties:
    Roasted Nut and Seed, and Apple Cinnamon.
  oCascadian Farm Protein Bars – For consumers seeking alternative protein,
    these new bars are made with organic pea protein and are available in
    Peanut Butter Chocolate Chip and Honey Roasted Nut.
  oLARABAR uber  bars – These sweet, salty and chewy bars add two new
    decadent flavors:  Dark Chocolate Turtle and Dark Chocolate Peanut.
  oGreen Giant savory snacks – Building on the growing popularity of its
    veggie snack chips, Green Giant is introducing new Baked Sweet Potato
    Fries and Baked Veggie Puffs.
  oChex Mix Popped – Popped popcorn plus traditional Chex Mix combine for a
    lighter snack option. Available in Sweet & Salty and White Cheddar
  oChex Chips (exclusive to convenience stores) – A bigger, puffier version
    of the Chex pieces consumers love, in four bold flavors: Caramelized
    Onion, Cheddar Jalapeño, Cinnamon & Sugar, and Wasabi.
  oFood Should Taste Good Pita Puffs – Available in four sophisticated
    flavors - Pesto, Chive, Cinnamon Sugar, and Multigrain - these pita puffs
    are big on flavor with a light, crisp texture.

Breakfast Still a Great Start

Ready-to-eat cereal is still the most popular at-home breakfast choice in the
U.S., with more than 90 percent of U.S. households purchasing cereal each
year. Big G has led category performance for several years and gained share
through the first half of fiscal 2014. General Mills plans to drive growth in
the second-half by bringing product news and innovation to the cereal aisle

  oFiber One Protein Cereal – For protein seekers, this sweetened granola
    cereal offers 10 grams of protein with milk and 20 percent Daily Value of
    fiber. Available in Maple Brown Sugar and Cranberry Almond varieties.
  oNature Valley Protein Granola – Great taste plus 10 grams of protein per
    serving, the new Cranberry Almond flavor is ideal with milk, on top of
    yogurt or all on its own.
  oMulti-Grain Cheerios Dark Chocolate Crunch – Dark chocolate flavored O's
    and clusters made with real cocoa and five different whole grains, the
    newest Multi-Grain Cheerios variety provides 15 grams of whole grain, 9
    grams of sugar and just 110 calories per serving.
  oChocolate Toast Crunch – Consumers who love those irresistible squares
    will be excited to try this new chocolate variety.
  oCascadian Farm Graham Crunch – These delicious organic graham squares are
    made with wheat, rice, oats and a sprinkle of sugar.

Convenient Meals add Global Flavor

With less time to prepare and cook the evening meal, consumers are seeking
quick and convenient choices to solve the nightly dinner dilemma. While
consumers' tastes evolve to embrace products with globally-inspired flavors,
General Mills is introducing these flavorful varieties from brand favorites:

  oHelper Bold and Helper Ultimate skillet dinners – Flavor is front and
    center with adventurous new Helper Bold varieties including Spicy Chipotle
    Chicken Enchilada, Firehouse Chili Macaroni and Crispy Buffalo Chicken.
    Helper Ultimate introduces Sweet and Spicy Teriyaki and Orange Chicken.
  oProgresso and Old El Paso microwave bowls – Easy prep plus taste appeal,
    Progresso introduces Creamy Garlic Parmesan Pasta and Rustic Marinara
    Pasta bowls while Old El Paso debuts Cheesy Nacho and Chipotle Black Bean

International Products to Launch

Outside of the U.S., General Mills also will launch dozens of new products
that will meet consumer demand for taste, health and convenience. Some
examples from around the world include:

  oHaagen-Dazs (Europe) –  The super-premium Haagen-Dazs ice cream brand
    introduces Secret Sensations Tiramisu  flavor, reminiscent of the popular
    Italian dessert.
  oYoki snacks (Brazil) – Yoki unveils snacks inspired by the world's top
    soccer teams including Argentinian Barbecue potato chips, Mexican Pepper
    peanuts, and German Mustard microwave popcorn, among others.
  oYoplait Yopa! Greek yogurt (France and Belgium) –  Yopa! in France and
    Belgium represents the latest in a line of Greek yogurts that General
    Mills offers around the world. This strained yogurt includes fruit on the
    bottom in six flavors: Strawberry, Blueberry, Lemon, Mixed Fruit, Peach
    and Passion Fruit, and Plain.
  oBugles Potato Sticks (China) – This crunchy potato stick snack is made
    with real potatoes and is available in Original and Tomato varieties.

About General Mills

General Mills is one of the world's leading food companies, operating in more
than 100 countries around the world. Its brands include Cheerios, Fiber One,
Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant,
Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis,
Minn., USA, General Mills had fiscal 2013 worldwide sales of US $17.8 billion.

SOURCE General Mills

Contact: Bridget Christenson, 763.764.6364,
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