WISeKey: Hublot renews a contract with WISeKey for State-of-the-Art digital Protection for their Iconic Watches against

 WISeKey: Hublot renews a contract with WISeKey for State-of-the-Art digital
          Protection for their Iconic Watches against counterfeiting

Hublot renews a contract with WISeKey for State-of-the-Art digital Protection
               for their Iconic Watches against counterfeiting

Geneva, 30 January  2014 -  WISeKey announced today  that it  has renewed  its 
contract with  the Swiss  luxury watchmaker  Hublot. The  collaboration  with 
WISeKey  launched  in  2009,  has  made  Hublot  a  leader  in  the  field  of 
identification and authenticity protection.  All Hublot watches are  protected 
by WISeAuthentic®,  the authenticity  certification  system based  on  WISeKey 
technology, and the  69 Hublot  boutiques and 750  points of  sale across  the 
world are equipped with the system for activating and reading this new digital
certificate. It also led  to the creation of  "Hublotista", an exclusive  club 
which connect together all the Hublot watches owners worldwide.

The Hublotista  chip card  and reader  that act  as the  watch's passport  are 
provided in every watch box. The first authentication operation is carried out
by Hublot when the Hublotista chip card is embossed and placed with its reader
in the box housing the watch. In the boutique, when the customer has  selected 
a model, the seller is identified by the system as one of the brand's approved
retailer, using  their  own  card  which  connects  directly  to  the  brand's 
headquarters in Switzerland. The retailer then connects the "Hublotista"  card 
which comes with the watch, activating the international warranty in front  of 
the customer. Using the device provided during purchase (reader and card), the
owner of a Hublot watch can  check its authenticity and serial number  online, 
consult  the   instructions  and   also   register  at   the  same   time   on 
"Hublostista.com", the club exclusively reserved for owners of Hublot watches.

Last week  Jean-Claude Biver  spoke  at the  World  Economic Forum  in  Davos, 
Switzerland. Biver, who is the Chairman of Hublot and was recently named  Head 
of the Watches Division of the LVMH  Group, took the occasion of his  presence 
in Davos to announce  the extension of the  collaboration between WISeKey  and 
Hublot. Biver, on the  topic of Hublotista, commented,  "We have been able  to 
achieve a  very  high level  of  protection for  our  products thanks  to  the 
introduction of this electronic system, and I am delighted to be able to  make 
a contribution to the fight against counterfeiting, which cannot be  tolerated 
by our industry  as a  whole. Both  our points of  sale and  owners of  Hublot 
watches can use the chip card and reader to immediately check the authenticity
of a watch via the internet. This combination provides a secure solution which
is impossible to reproduce, at only a minute fraction of the cost incurred  by 
counterfeits. The option of linking this system protecting our customers  with 
a platform dedicated  to them  was an  obvious step.  Discussing, learning  to 
better understand them and ourselves. their relationship with the  watchmaking 
world, aesthetics, technology and tradition, their expectations. to be  better 
able to astound them, this club is  our very own space, creating a direct  and 
transparent relationship between Hublot and our  end customers and, I hope,  a 
link encouraging genuine friendship and trust."

"Counterfeiting is a major issue for our society. It currently represents five
to seven percent  of all  world trade and  is increasing  daily," said  Carlos 
Moreira, CEO of WISeKey. "With the value of luxury brands estimated at several
trillion  of  dollars  (USD),  brands  need  a  reliable  solution  to   prove 
authenticity. We are pleased that WISeKey technology is playing an active role
in the fight against counterfeiting."

Carlos Moreira is  also a  member of the  World Economic  Forum Global  Agenda 
Council on  Illicit  Trade  &  Organized Crime  working  with  world  experts, 
governments and  agencies to  eradicate illicit  trade which  involves  money, 
goods or  value  gained  from  illegal  and  generally  unethical  activities, 
including  human  trafficking,  environmental  crime,  intellectual   property 
infringements, smuggling of excisable goods, drug trade and illicit  financial 

WISeKey announced earlier in December 2013 that the Swiss Patent and Trademark
Office issued a  patent for  this technology  now extended  for the  company's 
verification and  authentication  of  objects on  the  Internet.  WISeKey  is 
working with watch manufacturers on this technology since 2007 and has already
secured over  500,000 luxury  watches  from the  potential 25  million  luxury 
watches manufacturer in Switzerland.

For more information visit https://www.wisekey.com/products/wiseauthentic/
Hublot announcement  during  the World  Economic  Forum Annual  Meeting  2014: 

Press   contacts:   WISeKey,   Satu   Kulmala,   Tel   +41   22   594    3005, 


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf
of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for
the content, accuracy and originality of the information contained therein.
Source: WISeKey via Globenewswire
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