Warner Bros. Consumer Products Shakes Up Toy Fair Season With Humongous Licensing Programs, Including This Summer's Much

   Warner Bros. Consumer Products Shakes Up Toy Fair Season With Humongous
  Licensing Programs, Including This Summer's Much-Anticipated Film Godzilla
                           From Legendary Pictures


PR Newswire

BURBANK, Calif., Jan. 30, 2014

BURBANK, Calif., Jan. 30, 2014 /PRNewswire/ --Warner Bros. Consumer Products
(WBCP) is storming into the 2014 Toy Fair season with an impressive line-up of
global licensees in support of the Studio's beloved entertainment properties,
milestone anniversaries and upcoming theatrical debuts. Leading the way this
year is the highly anticipated film from Warner Bros. Pictures and Legendary
Pictures, Godzilla, which hits theaters on May 16, and will be supported with
an epic toy line-up from master toy partner Bandai America Incorporated, and
many more partners around the world. WBCP will also highlight Middle-earth
with the long-awaited finale of The Hobbit Trilogy, The Hobbit: There And Back
Again, supported by its strong roster of worldwide licensees. Additionally,
The Wizard of Oz will lead WBCP's milestone celebrations in 2014, which will
all see exciting licensing support from a number of cross-category partners
this year. WBCP and its licensing partners from around the globe will also
spotlight product inspired by fan favorites such as its DC Comics portfolio,
including evergreen Super Heroes Batman and Superman, and Looney Tunes, The
Big Bang Theory, Harry Potter and more to round out the Studio's unrivaled

(Logo: http://photos.prnewswire.com/prnh/20140130/NY56185LOGO )

"With a host of renowned licensees signed on to support a broad spectrum of
entertainment properties, Warner Bros. Consumer Products enters the 2014 Toy
Fair season ready to delight," said Brad Globe, president of Warner Bros.
Consumer Products. "And with fan excitement for Warner Bros. Pictures' and
Legendary Pictures' Godzilla running high, we're eager to bring the buzz to
Toy Fair with a toy line-up that is fit for the 'King of the Monsters.'"

Godzilla: A Blockbuster Block-Buster
With a nearly 60-year heritage, Godzilla and his trademark ROAR are recognized
throughout the world by fans of all ages. Master toy partner Bandai America
Incorporated will capture the thrills of the motion picture with an innovative
line-up of toys inspired by the film. The highly anticipated film will also
see support from JAKKS Pacific, Inc. as it brings this iconic and legendary
figure to life with a line of large-scale figures and other toy products
inspired by the "King of the Monsters"; Rubie's will design Godzilla costumes
that are sure to delight children and adult fans; NECA will also be supporting
Godzilla with a comprehensive line of novelty and collector toys across a
variety of price points; and Sideshow Collectibles will offer authentic
statues; among many other partners around the world.

The Hobbit Trilogy Prepares for an Epic Finale
Following the resounding success of December's The Hobbit: The Desolation of
Smaug, WBCP's toy partners are continuing the Middle-earth journey's momentum
with an array of toys and collectibles that will satiate fans until The Hobbit
Trilogy comes to an epic close with The Hobbit: There and Back Again (December
2014), from Academy Award®-winning filmmaker Peter Jackson  and productions of
New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). Co-master toy partners
The Bridge Direct and Vivid Group will support the film with added figures to
their existing range of products based on the characters in The Hobbit
Trilogy. Additional partners supporting the finale around the globe include
The LEGO Group with a range of new fantastical build-and-play construction
sets inspired by moments from the film; New Zealand-based WETA Workshop with
an array of authentic film prop replicas and collectibles inspired by the
trilogy; Rubie's Costumes with a fantastically detailed line inspired by The
Hobbit Trilogy; Eaglemoss with figurine and chess partwork collections; and
Funko with stylized figures and plush; among others. Also supporting the
tentpole adventure is global licensee United Cutlery with collector weaponry
replicas; The Noble Collection with high-quality collectibles; NECA with
HeroClix figures; Cryptozoic with an inspired-by board game; Kosmos with
branded board games; Ravensburger with the creation of 2D and 3D puzzles and
card games; and Winning Moves in the U.K.; Pressman Toy; Games Workshop;
USAopoly; and more.

Licensing for an Empire
Ready to wow enthusiasts at Toy Fair is the epic tale 300: Rise of an Empire,
from Warner Bros. Pictures' and Legendary Pictures, to be supported by an
array of licensees, including The Noble Collection, Rubie's Costume Co.,
Museum Replicas, Trends, Funko and Tonner.

Globe added, "With new and classic properties, landmark anniversaries, hit
television programs and upcoming theatrical debuts, WBCP continues to engage
with its valued partners around the world to feature product inspired by fan
favorites including DC Comics' evergreen Super Heroes Batman and Superman, as
well as Looney Tunes, The Big Bang Theory, Harry Potter and more to round out
the Studio's unrivaled portfolio."

Batman and DC Super Friends: Evergreen, Ever Popular
With a multi-generational fan base that follows Batman from the big screen to
the small screen and beyond, Batman is one of the most iconic Super Heroes of
all time. WBCP is building on the long-standing success of the property by
working with a host of licensing partners including Mattel, The LEGO Group and
Rubie's Costumes to create core product that will delight fans of the Caped
Crusader in 2014.

Driving its core Batman business, WBCP and Mattel continue to maintain the
momentum for the ultimate Super Hero during and in between the unrivaled
Studio content with its exclusive evergreen Batman brand that has come to life
in toys and at retail. This year, Mattel will release new and exciting
products in the evergreen Batman toy line, including the Lights and Sounds
10ꞌꞌ Core figures, Hot Wheels® Batmobile Assortment, Batman Basic Figures, as
well as additional figures and characters to augment the assortment.

Together, WBCP and Fisher-Price continue to introduce the most recognizable
band of Super Heroes, the DC Super Friends, to the next generation of
preschoolers. As a key pillar and top-seller within the brand and offering
exciting new product each year, the Fisher-Price® Imaginext® DC Super Friends
toy line is a huge hit in the U.S., U.K., Brazil, Mexico, Australia and Spain,
and continues to expand across Europe and globally.

New product from key licensees also includes The LEGO Group's expanded LEGO DC
Comics offerings with four new Batman sets, as well as new product offerings
in The LEGO Group's new Juniors line; and the debut of the DC Comics brand
into the LEGO Duplo program with three new inspired-by sets.

Additional partners supporting the property include Thinkway, with a fresh new
line of role play accessories, including a Utility Belt and Sword assortment,
a cape and cowl set and complete dress up with gauntlets and gadgets; and
Sideshow Collectibles to also enhance the DC Comics portfolio with a range of
premium format statues and life-sized busts.

For DC Comics Enthusiasts and Collectors
Mattel is reinvigorating their collector offering with the new 6ꞌꞌ Total
Heroes™ line for the gateway collector and the 3-3/4"ꞌ DC Multiverse line of
super detailed action figures for the more serious collector – both lines are
new for 2014. Jakks Pacific will also continue to support the DC Universe
with its large scale figures, plug & play games and figural flashlights.

Classic Animation Always Delights
WBCP continues to support the Studio's beloved classic properties with global
licensees bringing the timeless appeal to exciting toy lines. The classic
animation property slate includes the core Looney Tunes property, and the
popular animated television series from Warner Bros. Animation (WBA), The
Looney Tunes Show. Bugs Bunny and the gang continue to entertain generations
of fans, and U.S. master toy licensee The Bridge Direct continues to grow the
licensing program with a multi-category product line of talking plush and
collectible figures. In the U.K., Character Group is the master toy partner
for Looney Tunes with a new collection of interactive motion sensor plush that
utilizes sound, light and touch technology, in addition to a line of
construction playsets, figures and traditional plush. French technology
manufacturer EMTEC continues to offer its popular line of Looney
Tunes-inspired USB flash drives and MP3 player line around the world.
Globally, Rubie's Costume Co. supports Looney Tunes with a collection of
costumes inspired by fan-favorite characters; along with Pressman Toy with
puzzles and Allegre HKM with a range of plush product. Rounding out the
property's portfolio are Lansay with a colorful plush assortment; Bestway
presenting an assortment of inflatables; Trefl and Hasbro with puzzles; and
Dema Stil with an assortment of themed-balls for kids; among other licensees.

Scooby-Doo and the Gang continue to entertain and engage fans worldwide with a
robust range of toys from global master toy licensee Character Group, offering
popular collectible figures, vehicles, playsets, and construction sets,
available at retailers throughout the U.S., as well as throughout the EMEA
region. Additional licensees supporting Scooby-Doo include the Mattel Hot
Wheels® brand; Rubie's with fun Scooby Gang costumes; Pressman Toy offering an
exciting game and puzzle collections; Trefl with puzzles; and NKOK with its
R/C motorized vehicles in the U.S. and Lansay with its remote control car in
France; Dema Stil with character-themed activity balls; and Inspiration Works
for electronic toys in the U.K. Recent collections from EMEA licensees will
also support WBA's series Scooby-Doo! Mystery Incorporated, airing throughout
much of Europe.

WBCP is also excited to support WBA's upcoming all-new animated television
series The Tom and Jerry Show, with new product rolling out from Jazwares,
Hanna-Barbera's master toy partner in North America, and Giochi Preziosi will
continue to represent the brand in Western Europe and Turkey as master toy
partner for the Tom and Jerry property and the new television series with a
toy range including figure assortments, playsets and action games. Tom and
Jerry will continue to see support from such licensees as Rubie's for
costumes; Trefl for puzzles; Allegre HKM for plush; and more.

The Big Bang Theory Universe Continues to Expand
Network television's number one series among Adults 18–49, Warner Bros.
Television's (WBTV) The Big Bang Theory continues to attract a range of
licensees. New products from Cardinal Industries, Inc. Quantum Mechanix, Bif
Bang Pow!, Dynamic Forces and many others will delight fans in 2014.

Following up The Big Bang Theory Clue Game, USAopoly will release The Big Bang
Theory Monopoly Game, featuring iconic places and faces from the show. The
game will feature locations and in-the-know references such as Leonard and
Sheldon's Apartment, The Comic Center, Howard and Bernadette's Apartment and

Adding to its top-selling Big Bang Theory trivia game releases, Cardinal
Industries will introduce new products including puzzles, playing cards and
more games. In the 'Ultimate Genius Party Game,' players compete in games
inspired from the show's funniest moments – challengers compete for the
ultimate genius in their own Counterfactuals, Fun with Flags, Sketch Charades,
Celebrity, and more. And for release later this year...the best of both
worlds! "The Trivia Party Game" a new Party Game with trivia included!

Tonner Dolls will showcase Sheldon, Penny and Amy character dolls in 2014.
The dolls will feature characters in their signature outfits, done in Tonner's
signature style. Wonderland Toys will feature a genius assortment of The Big
Bang Theory gifts and novelty items, including talking Sheldon and Howard

Cult Fans Get Their Supernatural Fix
A huge fan favorite, WBTV's Supernatural debuts at American International Toy
Fair in New York with the launch of exciting new partnerships. Funko fans
will have fun with the new Supernatural collection featuring Pop! stylized
vinyls of Sam, Dean and Castiel; Greenlight Collectibles will showcase the
Winchesters' iconic 1960s car in the show, which is sure to be a hit with
die-hard fans; and Cryptozoic Entertainment will launch Supernatural trading
cards featuring memorable moments, chase cards and other collectible
memorabilia cards. Supernatural will hit the showfloor on the hunt for
enticing new opportunities to expand its offerings for fans.

Over the Rainbow for The Wizard of Oz
Celebrating its 75^th Anniversary in 2014, The Wizard of Oz is supported this
year by a number of licensing partners eager to honor the beloved property's
major milestone. Mattel continues their support of the film classic with new
dolls for The Wizard of Oz Barbie® collection. Included in the collectible
doll line are classic interpretations of Dorothy, Glinda the Good Witch, the
Wicked Witch of the West, Scarecrow, Tinman and Cowardly Lion; Mattel will
also create a Fantasy Glamour Dorothy and Wicked Witch of the West, featuring
dramatic gowns reinterpreted from their classic costumes. Rubie's will support
the anniversary with new lines of specialty costumes, including collections
for kids, tweens and pets; Kurt Adler will offer a The Wizard of Oz-themed
mini tinsel tree set; Tervis will offer themed drinkware; and Darice will
introduce a fun-filled craft collection. In time for the 75^th Anniversary
celebration, Enesco will offer a Couture de Force Collection of collectible
figurines, featuring the film's characters in reimagined costumes. Dylan's
Candy Bar joins Warner Bros. in celebrating the anniversary with an exclusive
themed-candy collection that will be available at all Dylan's Candy Bar
locations across the U.S. Finally, Tonner Doll will introduce a special
limited edition collection of 19-inch collectible figures with hand-painted
features and an inspired fashion take on costuming from the film. Long-time
licensee for The Wizard of Oz, Madame Alexander, is joining in on the beloved
film's 75^th Anniversary with commemorative product for 2014, including their
Limited Edition The Wizard of Oz 75^th Anniversary Collection of 8ꞌꞌ figures.
Also new for 2014, Madame Alexander's brings the Steam Punk aesthetic to their
new, limited edition line of The Wizard of Oz 16ꞌꞌ dolls.

Warner Bros. teamed up with Habitat for Humanity in September of 2013 for
"There's No Place Like Home," a campaign celebrating the 75th Anniversary of
the classic film, The Wizard of Oz. The program will continue throughout 2014,
featuring several themed initiatives and events supporting Habitat for
Humanity's work to create decent, safe and affordable housing in partnership
with low-income families.

Gone with the Wind
Iconic classic Gone with the Wind marks its own landmark 75^th Anniversary in
2014 with striking products worthy of the epic saga. Long-standing partner
Madame Alexander, which has produced Gone with the Wind-inspired products
almost as long as the film's anniversary, will offer new figures based upon
the film's leading lady, Scarlett O'Hara, in their new 75^th Anniversary
collection. Tonner Doll will introduce a special limited edition collection
of 19ꞌꞌ Gone with the Wind collectible figures with hand-painted features and
inspired-by styling. Mattel also continues to support the classic with a
sure-to-be collector-favorite anniversary Barbie® collection. Finally, Enesco
will introduce their Scarlett O'Hara Couture de Force 8ꞌꞌ stone resin figurine
inspired by the beloved classic.

All Aboard The Polar Express
As the film adaptation of the holiday classic The Polar Express celebrates its
10^th Anniversary,  WBCP licensing partner Lionel is adding to the festivities
with its exquisite The Polar Express locomotive sets.

An industry leader in toy trains, Lionel also offers a toy train replica
ofThe Hogwarts Express and will debut a train themed to Frosty the Snowman.
Additionally, Lionel produces The Wizard of Oz and The Polar Express Little
Lines sets, as well as Box Cars for The Wizard of Oz and A Christmas Story.

About Godzilla
Toho Co., Ltd.'s Godzilla franchise contains one of the most widely recognized
movie monsters worldwide, including more than 25 films, multiple television
programs, video games and book series. Gareth Edwards directs "Godzilla" from
a screenplay by Max Borenstein,, story by David Callaham, based on the
character "Godzilla" owned and created by TOHO CO., LTD. Thomas Tull, Jon
Jashni, Mary Parent and Brian Rogers are producing the film, with Patricia
Whitcher, Alex Garcia, Yoshimitsu Banno and Kenji Okuhira serving as executive
producers. Warner Bros. Pictures and Legendary Pictures present a Legendary
Pictures production, a Gareth Edwards film, "Godzilla." Slated to open
beginning May 16, 2014, the film is expected to be presented in 3D, 2D and
IMAX® in select theatres and will be distributed worldwide by Warner Bros.
Pictures, a Warner Bros. Entertainment Company, except in Japan, where it will
be distributed by Toho Co., Ltd. Legendary Pictures is a division of
Legendary Entertainment.

About The Hobbit Trilogy
Peter Jackson, the Academy Award-winning director of The Lord of the Rings
Trilogy, director of The Hobbit Trilogy – The Hobbit: An Unexpected Journey,
The Hobbit: The Desolation of Smaug, and the final film, The Hobbit: There and
Back Again. The Trilogy features screenplays by Fran Walsh & Philippa Boyens &
Peter Jackson & Guillermo del Toro. Jackson is also producing the film,
together with Carolynne Cunningham, Zane Weiner and Fran Walsh. The executive
producers are Alan Horn, Toby Emmerich, Ken Kamins and Carolyn Blackwood, with
Boyens and Eileen Moran serving as co-producers.

All three films in The Hobbit Trilogy, also including The Hobbit: The
Desolation of Smaug, and the final film, The Hobbit: There and Back Again, are
productions of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), with
New Line managing production. Warner Bros. Pictures is handling worldwide
theatrical distribution, with select international territories as well as all
international television distribution being handled by MGM.

About 300: Rise of an Empire
"300: Rise of an Empire" was directed by Noam Murro, from a screenplay by Zack
Snyder & Kurt Johnstad, based on the graphic novel Xerxes, by Frank Miller.
Gianni Nunnari, Mark Canton, Zack Snyder, Deborah Snyder and Bernie Goldmann
produced the film, with Thomas Tull, Frank Miller, Stephen Jones and Jon
Jashni serving as executive producers. Warner Bros. Pictures and Legendary
Pictures Present a Cruel and Unusual Films/Mark Canton/Gianni Nunnari
Production. Opening on March 7, 2014, the film is being released in 3D and 2D
in select theatres and IMAX, and will be distributed worldwide by Warner Bros.
Pictures, a Warner Bros. Entertainment Company. "300: Rise of an Empire" is
rated R by the MPAA for strong sustained sequences of stylized bloody violence
throughout, a sex scene, nudity and some language.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one
of the leading licensing and retail merchandising organizations in the world.

Press materials are located at: wbcpmedia.warnerbros.com

BATMAN, SUPERMAN, JUSTICE LEAGUE and all related characters and elements are
trademarks of and © DC Comics.

GODZILLA is a trademark of Toho Co., Ltd. The GODZILLA character and design
are trademarks of and copyrighted by Toho Co., Ltd. Used with permission. All
Rights Reserved. © Warner Bros. Entertainment Inc.

© Warner Bros. Entertainment Inc. All rights reserved. THE HOBBIT: AN
BACK AGAIN and the names of the characters, items, events and places therein
are trademarks of The Saul Zaentz Company d/b/a Middle-earth Enterprises under
license to New Line Productions, Inc.

LOONEY TUNES and all related characters and elements are trademarks of and ©
Warner Bros. Entertainment Inc.

TOM AND JERRY and all related characters and elements are trademarks of and ©
Turner Entertainment Co.

SCOOBY-DOO and all related characters and elements are trademarks of and ©

THE BIG BANG THEORY, SUPERNATURAL and all related characters and elements are
trademarks of and © Warner Bros. Entertainment Inc.

THE WIZARD OF OZ and all related characters and elements are trademarks of and
© Turner Entertainment Co.

GONE WITH THE WIND, its characters and elements are trademarks of Turner
Entertainment Co. & The Stephens Mitchell Trusts. © Turner Entertainment Co.

SOURCE Warner Bros. Consumer Products

Website: http://www.warnerbros.com
Contact: Janice Aguilar-Herrero, Warner Bros. Consumer Products, 818.954.3821,
janice.aguilar-herrero@warnerbros.com; or Stephanie Clark, Edelman on behalf
of WBCP, 323.202.1029, stephanie.clark@edelman.com
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