The MAC AIDS Fund, Rihanna and UNAIDS Team Up to Reach Nearly 2 Million Young People in Need of Lifesaving HIV Treatment

The MAC AIDS Fund, Rihanna and UNAIDS Team Up to Reach Nearly 2 Million Young 
People in Need of Lifesaving HIV Treatment 
Star Studded Effort to Support the Expansion of Treatment 2015 With
$2 Million Grant to UNAIDS to Deliver HIV Treatment and Care for
Adolescents and Young People Worldwide 
GENEVA, SWITZERLAND and NEW YORK, NY -- (Marketwired) -- 01/30/14 -- 
The Joint United Nations Programme on HIV/AIDS (UNAIDS) announced
today the expansion of its Treatment 2015 initiative with a $2
million USD grant provided by the heart and soul of MAC Cosmetics,
the MAC AIDS Fund. The Fund is fully supported from the sale of VIVA
GLAM Lipstick and Lipglass with global superstar Rihanna lending her
celebrity to spur purchase and awareness. Leveraging this new
funding, UNAIDS will build on Treatment 2015 by advancing global,
regional and country level policies and programs to expand HIV
testing and treatment to young people worldwide. 
"MAC Cosmetics has a long history of engaging the right star power to
motivate our customers and make an impact on this important cause.
With UNAIDS' resources and strategic thinking and Rihanna's
passionate support, we're helping save lives one lipstick at a time,"
said John Demsey, Group President of The Estee Lauder Companies. 
Globally, an estimated 5.4 million(1) adolescents and young people
are living with HIV, and 1.8 million(1) are eligible for HIV
treatment. Millions of young people living with HIV do not know they
are infected, and every day, approximately 2,100 adolescents and
young people(1) are newly infected, which accounts for 39 percent of
all new HIV infections globally. While antiretroviral therapy has
resulted in a decline in AIDS-related deaths, modelling suggests that
adolescents from 10-to 19-years-old are the only age group in which
AIDS deaths rose between 2001 to 2012. The trend in AIDS deaths can
be attributed to poor prioritization of adolescents in strategic
plans for scale-up of HIV treatment and the lack of testing and
counselling. 
"Young people will lead us to an AIDS-free generation. By ensuring
adolescents and young people have access to HIV services, we are not
only saving lives but also investing in a healthier future for
generations to come," said Michel Sidibe, Executive Director of
U
NAIDS. "We are truly honored to be working with the MAC AIDS Fund to
help young people around the world access earlier HIV testing and
treatment."  
The UNAIDS Treatment 2015 initiative aims to reach 15 million adults
and young people with HIV treatment by 2015. The $2 million grant
from the MAC AIDS Fund will support expanded efforts to ensure
adolescents and young people have access to HIV treatment and care
internationally. New youth outreach efforts will include the
evaluation of young people testing and treatment programs and
adaptation of adolescent and young people treatment guidelines. 
"Ending the AIDS epidemic is within our power, but we cannot achieve
it without expanding treatment access to ensure some of the most
underserved, vulnerable communities, particularly young people, are
not left behind," said Nancy Mahon, global executive director of the
MAC AIDS Fund. "For this reason, the MAC AIDS Fund will continue to
invest in strategic, impactful initiatives like UNAIDS' Treatment
2015 that are working toward ending AIDS once and for all." 
The grant to UNAIDS was made possible exclusively through the sale of
MAC's VIVA GLAM Lipstick and Lipglass, which MAC donates 100 percent
of the sale price to fight HIV/AIDS. Rihanna, MAC's new VIVA GLAM
spokesperson, recently launched her new VIVA GLAM collection, which
will benefit organizations like UNAIDS to support men, women and
children affected by HIV globally.  
"I'm honored to join forces with the MAC AIDS Fund and UNAIDS in the
fight against AIDS," said Rihanna. "I want to help reach as many
young people around the world as I can. While we need to begin with
education, we also need to deliver HIV testing and treatment to the
millions of young people who need our help, which is exactly what we
plan to do." 
UNAIDS Treatment 2015 has started to roll out globally. To learn more
about UNAIDS's plans to reach 15 million people by 2015, download the
UNAIDS Treatment 2015 report. 
(1) UNAIDS 2012 Estimates 
ABOUT UNAIDS
 The Joint United Nations Programme on HIV/AIDS (UNAIDS)
leads and inspires the world to achieve its shared vision of zero new
HIV infections, zero discrimination and zero AIDS-related deaths.
UNAIDS unites the efforts of 11 UN organizations -- UNHCR, UNICEF,
WFP, UNDP, UNFPA, UNODC, UN Women, ILO, UNESCO, WHO and the World
Bank -- and works closely with global and national partners to
maximize results for the AIDS response. Learn more at unaids.org and
connect with us on Facebook and Twitter. 
ABOUT THE MAC AIDS FUND
 The MAC AIDS Fund, the heart and soul of MAC
Cosmetics, was established in 1994 to support men, women and children
affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding,
providing financial support to organizations working with underserved
regions and populations. Recently recognized by Funders Concerned
About AIDS as the top corporate giver in the arena and the number one
philanthropic funder of domestic U.S. HIV/AIDS work, MAF is committed
to addressing the link between poverty and HIV/AIDS by supporting
diverse organizations around the world that provide a wide range of
services to people living with HIV/AIDS. To date, MAF has raised more
than $315 million (U.S.) exclusively through the sale of MAC's VIVA
GLAM Lipstick and Lipglass donating 100 percent of the sale price to
fight HIV/AIDS. For more information, visit www.macaidsfund.org.  
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2507597 
Media Contact:
Beth Cleveland
MAF@praytellstrategy.com 
415-283-7333 
 
 
Press spacebar to pause and continue. Press esc to stop.