Samuel Adams Releases Rebel IPA: Now Available Nationwide

          Samuel Adams Releases Rebel IPA: Now Available Nationwide

New West Coast Style IPA, Born In the Boston Nanobrewery and Brewed With Five
American Hops from the Pacific Northwest

PR Newswire

BOSTON, Jan. 30, 2014

BOSTON, Jan. 30, 2014 /PRNewswire/ --After countless test batches in Samuel
Adams' Boston-based nanobrewery, the brewers are ready to share Samuel Adams
Rebel IPA with drinkers across the country. Rebel IPA is a West Coast style
IPA brewed to maximize the aromatics and flavors of five of the brewers'
favorite American hops from the Pacific Northwest.

(Logo: http://photos.prnewswire.com/prnh/20120409/NY84239LOGO)

Rebel IPA packs big citrus and grapefruit aromas along with piney and resinous
notes that come from these West Coast hops, each of which imparts unique
characteristics to the brew:

  oCascade: Citrus and grapefruit flavor with subtle floral balance
  oSimcoe®: Grapefruit peel and pine notes
  oCentennial: Citrus flavor with clean resinous notes
  oChinook: American pine character with slight spice notes
  oAmarillo®: Orange, grapefruit and notes of tangerine and some sweetness

Rebel IPA was among the first beers to be developed in the Samuel Adams
nanobrewery, or "nano," a small batch, 10-gallon brewery system that operates
within the walls of the Samuel Adams Boston Brewery. In the nano, the brewers
constantly challenge themselves to brew experimental, small batch beers using
diverse recipes and ingredients as well as new brewing techniques. For Rebel
IPA, the brewers dug deep into the brewery's rebellious roots passed down from
namesake patriot Samuel Adams, and Founder Jim Koch (a rebel in the craft beer
movement), to create an IPA that isn't based solely on bitterness level like
many other West Coast style IPAs. Instead, Rebel IPA pays homage to the
aromatics and flavors of these West Coast hop varieties, providing a punch of
hop aroma and flavor without too much bitterness.

Brewers' tasting notes:

  oRebel IPA is a medium-bodied IPA with a bright copper color and an ABV of
    6.5 percent.
  oThe West Coast hops used in this brew lend citrus and grapefruit aromas
    along with piney and resinous notes that come through in both the flavor
    and aroma. The yeast imparts a slight fruity flavor.
  oAt 45 IBUs, Rebel IPA is not overwhelmingly bitter. Rather, the brewers
    went for full hop character with a focus on big hop aroma and flavor,
    maximizing what each hop brings to the table, resulting in a beer that is
    full of hop flavor but also refreshing.

What Seth Adams, Brewer at the Samuel Adams nanobrewery, has to say about the
beer: "We built the Samuel Adams nanobrewery to experiment with different
brewing techniques and ingredients in small batches. The nano acts as a test
kitchen within our Boston Brewery, and it was here that Rebel IPA was born.
The West Coast hops we use in this brew are some of my personal favorites and
I'm extremely proud to see this brew grow from these experimental roots to
being available nationwide."

How to get your hands on the brew:

  oAs of January, Samuel Adams Rebel IPA is available on draft nationwide.
  oBeginning in February, it will be available in bottles, in six-packs for a
    suggested retail price of $7.99-$9.99, and in 12-packs for a suggested
    retail price of $14.99-$17.99 (prices vary by market).

Learn more:

  oBrewer Tasting Video: http://youtu.be/-IfTeIixaGo
  oFor additional information and to locate a retailer visit
    www.samueladams.com.

ABOUT THE BOSTON BEER COMPANY:
The Boston Beer Company began in 1984 with a generations-old family recipe
that Founder and Brewer Jim Koch uncovered in his father's attic. Inspired and
unafraid to challenge conventional thinking about beer, Jim brought the recipe
to life in his kitchen. Pleased with the results of his work, Jim decided to
sample his beer with bars in Boston in the hopes that drinkers would
appreciate the complex, full-flavored beer he brewed fresh in America. That
beer was aptly named Samuel Adams Boston Lager, in recognition of one of our
nation's great founding fathers, a man of independent mind and spirit. Little
did Jim know at the time, Samuel Adams Boston Lager would soon become a
catalyst of the American craft beer revolution.

Today, The Boston Beer Company brews more than 50 styles of beer. It
relentlessly pursues the development of new styles and the perfection of
classic beers by searching the world for the finest ingredients. Using the
traditional four vessel brewing process, the Company often takes extra steps
like dry-hopping, barrel-aging and a secondary fermentation known as
krausening. The Company has also pioneered another revolution, the 'extreme
beer' movement, where it seeks to challenge drinker's perceptions of what beer
can be. The Boston Beer Company has been committed to elevating the image of
American craft beer by entering festivals and competitions around the globe,
and is one of world's most awarded breweries at international beer
competitions. As an independent company, brewing quality beer remains its
single focus. Although Samuel Adams beer is America's largest-selling craft
beer, it accounts for only one percent of the U.S. beer market. The Boston
Beer Company will continue its independently-minded quest to brew great beer
and to advocate for the growth of craft beer across America. For more
information, please visit www.samueladams.com.

SOURCE Samuel Adams

Website: http://www.samueladams.com
Contact: Suzanne Pace, Samuel Adams, 617.368.5198,
suzanne.pace@bostonbeer.com; Matt Schwartz, DeVries Global, 212.546.8620,
mschwartz@devriesglobal.com
 
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