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SONIC Announces the Return of Pretzel Dogs - With a Twist



  SONIC Announces the Return of Pretzel Dogs - With a Twist

              Introduces new Chili Cheese Pretzel Dog to lineup

Business Wire

OKLAHOMA CITY -- January 30, 2014

SONIC® Drive-In (NASDAQ: SONC), the nation’s largest chain of drive-in
restaurants, today announced Pretzel Dogs are back by popular demand. In
addition to the Cheesy Bacon Pretzel Dog and Original Pretzel Dog, SONIC is
thrilled to introduce the new Chili Cheese Pretzel Dog to their lineup of
delicious and unique hot dog options.

SONIC Drive-In's new Chili Cheese Pretzel Dog, topped with SONIC's signature
chili and melted cheese ...

SONIC Drive-In's new Chili Cheese Pretzel Dog, topped with SONIC's signature
chili and melted cheese, gives customers the best of both worlds and marries
two delicious and iconic flavors in an unexpected way. (Photo: Business Wire)

“The customer demand for our Pretzel Dogs last summer blew our sales
projections away, selling four times more than anticipated,” said James
O’Reilly, chief marketing officer at Sonic Corp. “We’ve been serving premium
hot dogs for a few years now and they have always done well for us, but the
introduction of the Pretzel bun at the start of its popularity really pushed
the Pretzel Dog beyond expectations. Though it started as a limited-time
offering, our consumers loved it so much that we knew we had to bring back the
Pretzel Dog with a new twist.”

The new Chili Cheese Pretzel Dog, topped with SONIC’s signature chili and
melted cheese, gives customers the best of both worlds and marries two
delicious and iconic flavors in an unexpected way. The Chili Cheese Pretzel
Dog joins the Cheesy Bacon Pretzel Dog, topped with crisp bacon, grilled
onions and warm melted cheese sauce, and the Original Pretzel Dog, topped with
classic yellow mustard.

SONIC first launched their Cheesy Bacon Pretzel Dog and Original Pretzel Dog
on July 1, 2013. They were so popular initially that sales ballooned to four
times original projections.

“We take great pride in serving high-quality menu items that start with
classic flavors – like chili and cheese – and add something special,” said
Chef Claes Petersson, vice president of product innovation of Sonic Corp. “You
can see our commitment to quality throughout our menu, especially with our
Pretzel Dogs, which offer the quality you might associate with a casual dining
experience in a fast food format.”

All of SONIC’s Pretzel Dogs feature 100 percent premium beef hot dogs, nestled
in a warm, soft pretzel bun. All three are available through February at
participating SONIC Drive-Ins nationwide.

Along with the entire SONIC menu, Pretzel Dogs are available all day, but only
for a limited time. Try them as a Combo with Tots and a Route 44 Green Iced
Tea for one flavor-packed meal.

About SONIC, America’s Drive-In

SONIC®, America's Drive-In®, is the nation's largest chain of drive-in
restaurants with more than 3,500 drive-ins serving approximately 3 million
customers every day. Over the past 60 years, SONIC has delighted guests with
signature menu items, more than 1 million drink combinations, friendly service
by iconic Carhops and ongoing support of education through its award-winning
Limeades for Learning® program. SONIC received top honors as America’s “#1
burger quick service restaurant” in the 2013 Temkin Experience Ratings report.
For more information about Sonic Corp. (NASDAQ/NM: SONC) and its subsidiaries,
please visit sonicdrivein.com. Customers can also connect with SONIC at
facebook.com/sonicdrivein or on Twitter @sonicdrive_in.

SONC-M

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140130005278/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50793496&lang=en

Contact:

for SONIC Drive-In
Matthew Young, 512-542-2802
Matthew.young@cohnwolfe.com
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