What Travelers Really Think About Airline Fees

                What Travelers Really Think About Airline Fees

Fly.com Survey Reveals the Services Fliers Do and Don't Want from Airlines

PR Newswire

NEW YORK, Jan. 30, 2014

NEW YORK, Jan. 30, 2014 /PRNewswire/ --Ancillary fees are big business for
airlines. A recent industry report suggests that North American carriers
collected $17.2 billion in ancillary revenue during 2013. But what are these
fees really costing airlines in terms of customer satisfaction? As airlines
gear up to add yet more fees in 2014, new research from Fly.com reveals a
discrepancy between the services that fliers are willing to pay for and the
services and amenities currently being offered to them.

(Photo: http://photos.prnewswire.com/prnh/20140130/NY54760-INFO )

It comes as no surprise that baggage fees top the list as the biggest
objection for today's airline passengers. Of the travelers surveyed by
Fly.com, 89 percent said it was important that airlines stop charging for
checked baggage. In contrast, 42 percent would pay to have dedicated overhead
bin space for their hand luggage, and 35 percent would pay to have their
checked luggage come out first at baggage claim.

Travelers are also willing to shell out for things that improve comfort and
efficiency – both on board and at the airport. At a time when airlines are
shrinking the size of seats and moving them closer together, 89 percent of
survey respondents felt that comfortable seats were an important requirement
of air travel. Moreover, 45 percent would pay for extra legroom, 26 percent
would pay to have an empty middle seat next to them, and another 34 percent
would pay to prevent the seat in front of them from reclining. At the
airport, 36 percent of fliers said they would purchase a fast pass to speed
through security.

"U.S. airlines collected more than $2.5 billion from baggage fees during the
first 9 months of 2013 alone," said Warren Chang, vice president and general
manager, Fly.com. "While lucrative, it is important that airlines balance
profit against the needs and interests of their passengers. Our latest survey
reveals the type of ancillary opportunities that can bolster passenger
satisfaction, while also delivering new revenue streams to the airline

Other Survey Findings:

  oThe most popular bundled fare packages include waived baggage fees (88%),
    confirmed seat selection (45%), and a security fast pass (35%)
  o46% of travelers have not chosen the cheapest flight because of flight
  o40% of travelers would like complimentary meals during their flight
  oHalf of Fly.com respondents list price as the most important factor when
    purchasing airfare
  o10% of travelers choose flights based on brand loyalty. However nearly
    all of these would switch to a different airline if the ticket was at
    least $51 cheaper
  o26% of travelers have not chosen the cheapest flight because of too many

The Fly.com survey questioned 613 U.S. travelers between Jan. 5 and Jan. 9,
2014. All respondents were Travelzoo.com and Fly.com users.

To find the best airfares in 2014, visit Fly.com Today's Best Fares. 

About Fly.com
Fly.com™ (www.fly.com) is the world's easiest-to-use airfare search engine
available in the U.S., U.K., Canada and Germany. Fly.com scours major U.S.
airlines, international carriers and online travel sites, and then helps
people easily sort and refine results by criteria such as number of stops and
departure times. Unlike online travel agencies, Fly.com is not a booking
engine. Instead, users are referred to their preferred website for direct
booking. Fly.com is owned by Travelzoo Inc. (NASDAQ: TZOO).

About Travelzoo
Travelzoo Inc. is a global Internet media company. With more than 26 million
subscribers in North America, Europe, and Asia Pacific and 25 offices
worldwide, Travelzoo® publishes deals from more than 2,000 travel and
entertainment companies. Travelzoo's deal experts review offers to find the
best deals and confirm their true value. In Asia Pacific, Travelzoo is
independently owned and operated by Travelzoo (Asia) Ltd. and Travelzoo Japan
K.K. under a license agreement with Travelzoo Inc.

Certain statements contained in this press release that are not historical
facts may be forward-looking statements within the meaning of Section 27A of
the Securities Act of 1933 and Section 21E of the Securities and Exchange Act
of 1934. These forward-looking statements may include, but are not limited to,
statements about our plans, objectives, expectations, prospects and
intentions, markets in which we participate and other statements contained in
this press release that are not historical facts. When used in this press
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could cause actual results to differ materially from those expressed or
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discussed in our filings with the SEC. We cannot guarantee any future levels
of activity, performance or achievements. Travelzoo undertakes no obligation
to update forward-looking statements to reflect events or circumstances
occurring after the date of this press release. Travelzoo and Top 20 are
registered trademarks of Travelzoo. All other company and product names
mentioned are trademarks of their respective owners.

Media Contact:
Michelle Erickson
Fly.com, North America
+1 (650) 930-0527

SOURCE Fly.com
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