AMD Delivers Peak Performance for Key Features and Creative Workflows in Latest Photoshop(R) CC Release

AMD Delivers Peak Performance for Key Features and Creative Workflows in Latest 
Photoshop(R) CC Release 
Development Through Open Standards Taps High Performance AMD A-Series
APU, Radeon(TM) and FirePro(TM) Graphics Processing to Get the Most
of Smart Sharpen, 3D Printing, and Other New Features 
SUNNYVALE, CA -- (Marketwired) -- 01/30/14 --  AMD (NYSE: AMD) today
announced that it has delivered significant optimizations in the
graphics processing pipeline to increase performance for powerful
creative features and workflows in the newest version of Adobe(R)
Photoshop(R) CC. Use of both OpenCL(TM) and OpenGL standards enables
Adobe Photoshop CC to directly tap the compute and graphics
processing capabilities of AMD FirePro(TM) Professional Graphics, AMD
Radeon(TM) Graphics, and AMD A-Series APUs to unlock new levels of
performance in the Smart Sharpen filter, and provide highly
responsive, visually accurate experiences for the new 3D printing
workflows, and transformations such as Perspective Warp. 
"Compute performance is essential to effective creative workflows,"
said Steve Belt, corporate vice president, Strategic Alliances &
Platform Enablement, AMD. "An efficient, speedy process is often the
difference between successfully capturing inspiration and seeing
flashes of brilliance ebb away. That is the real essence of what the
AMD-Adobe collaboration achieves. Together we continually find ways
to successfully tap open standards in order to deliver the highest
levels of performance for the most sophisticated new tools like those
unveiled today in Photoshop CC." 
This new version of Photoshop CC, a key offering of Adobe Creative
Cloud(TM), builds on the success of its predecessor, which leveraged
OpenCL (TM) to power the Blur Gallery. The new updated version of the
Smart Sharpen feature leverages the power of OpenCL parallel
processing to take direct advantage of AMD GPUs and APUs to
accelerate the entire Smart Sharpen pipeline -- including the broad
palette of user-controlled options for achieving perfect results such
as Amount, Radius, Reduce Noise, and algorithm choice. AMD's latest
graphics technology can increase application performance up to 11
times the performance of non-OpenCL implementations(1) and enables a
lightning-fast editing experience, even with large images. 
The latest version of Photoshop CC also brings new OpenGL pipeline
support in AMD APUs and GPUs to enhance the responsiveness and
display quality for new, high-value features including: 

--  Perspective Warp - OpenGL performance provides virtually instant
    feedback for this new feature that enables users to selectively adjust
    the perspective of portions of an image in relation to other elements
    that remain untouched.
--  3D Printing - OpenGL performance enhances the experience of working
    with the powerful new 3D printing capabilities in Photoshop CC by
    providing rapid visual feedback as 3D models are enhanced as well as
    accurate, WYSIWYG previews and fast mesh repair and 3D print

"We rely on OpenCL and OpenGL technologies to provide our customers
superior performance and to take full advantage of all the power
their hardware provides," said Pam Clark, director of product
management at Adobe. "Working with AMD, we can leverage open
standards to deliver the fastest and best experience for our
Photoshop customers." 
These new Photoshop features accelerated by AMD are just the latest
developments of a long-standing collaboration that has brought dozens
of hardware accelerated features to Photoshop including the Blur
Gallery of effects, Puppet Warp, Liquify and many more. 
Supporting Resources 

--  Blog: New Adobe(R) Photoshop(R) CC Blockbuster Features Scream
    on AMD Graphics
--  Slides from AMD Developer Summit 2013 technical session: Smart Sharpen
    using OpenCL in Adobe Photoshop CC - Challenges and Achievements, by
    Joseph Hsieh at Adobe
--  Smart Sharpen performance demo
--  Adobe(R) Creative Cloud(TM) provides cross-platform acceleration
    for AMD graphics on both Windows and Apple computers, including the
    all-new Apple Mac Pro system with dual AMD FirePro(TM) graphics
--  Details about AMD and Adobe
--  For more information about AMD APUs
--  For more information about AMD FirePro(TM) Graphics support for
--  For more information about AMD

About AMD 
 AMD (NYSE: AMD) designs and integrates technology that
powers millions of intelligent devices, including personal computers,
tablets, game consoles and cloud servers that define the new era of
surround computing. AMD solutions enable people everywhere to realize
the full potential of their favorite devices and applications to push
the boundaries of what is possible. For more information, visit 
AMD, the AMD Arrow logo, Radeon and combinations thereof, are
trademarks of Advanced Micro Devices, Inc. Adobe, Creative Cloud, and
Photoshop are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries.
OpenCL and the OpenCL logo are trademarks of Apple, Inc. used by
permission by Khronos. OpenGL is a registered trademark of SGI. All
other names are for informational purposes only and may be trademarks
of their respective owners. 
(1) The AMD A10-7850K APU can process images at up to 11 times faster
with the new OpenCL(TM)- optimized version of the Adobe(R)
Photoshop(R) CC Smart Sharpen feature. AMD tests are performed on
optimized AMD reference systems. PC manufacturers may vary their
configuration yielding different results. Test project used the Smart
Sharpen feature in Adobe(R) Photoshop(R) CC, updated January 2014,
test image: 5616x3744, 60.2MB, .PSD format. A desktop PC with AMD
A10-7850K APU with AMD Radeon(TM) R7 Series graphics, 2x4GB DDR3-2133
RAM, video driver 13.300.0.0 - 22-Dec-2013 (RC1), Window 8.1 build
9600, took 52.63 seconds with OpenCL off, 4.39 seconds with OpenCL
on. KVD-4 
Kristen Lisa
AMD Public Relations
(512) 602-6020 
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