Annual Expedia Wave Season Report Reveals Attitudes toward Cruise Food,
Destinations and Onboard Safety
Mediterranean and Alaska Top Cruisers' Destination Wish Lists in 2014
BELLEVUE, Wash., Jan. 30, 2014
BELLEVUE, Wash., Jan. 30, 2014 /PRNewswire/ --Expedia.com®, the world's
leading online travel site, today released the Expedia® Wave Report, an annual
analysis of cruising trends. 6,867 respondents – Expedia travelers who have
cruised at least once – revealed their favored ports of call, most desirable
destinations, attitudes towards cruise safety and other preferences.
Of the Expedia cruisers who participated in the study, cruising continues to
be the vacation style of choice. Fifty-five percent of respondents expect to
take a cruise within 2014. Fifty-three percent of Wave Report respondents
consider cruises to be superior vacations to any other type of vacation, while
more than three-fourths of respondents feel cruises are either superior, or at
least equal to, other forms of travel.
"Cruisers are repeat customers. In fact, the average cruise traveler in our
study has taken at least four cruises," said Koreen McNutt, Senior Director of
Expedia Cruise. "Whether it's the food, the ports of call or the convenience
of unpacking just once, cruising remains one of the most popular ways to
travel among those who've tried it at least once."
Other findings of the Expedia Wave Report include:
oSAFETY AT SEA: 87 percent of Expedia Wave Report respondents consider
cruising to be a perfectly safe travel activity with only five percent
reporting serious concerns about onboard safety.
oDECISION MAKING: 33 percent of respondents cite "ports of call" as their
top consideration when booking a cruise. Price was the second
consideration, at 28 percent, while "port of origin" and "cruise line"
tied for third, at 13 percent.
oCRUISE COMPANIONS: Cruising is largely a family affair. Sixty percent of
cruisers travel with their spouse/significant other, while 44 percent
travel with immediate and extended family members. Two percent of
respondents cruise solo.
oBEST FEATURES: Respondents cite the ability to "explore multiple
destinations" (60 percent) and the "all-inclusive nature" as favorable
features. When asked to rank on-board cruise criteria, 58 percent of
respondents pointed to "food quality" as intrinsic to their satisfaction,
followed by cabin cleanliness (36 percent) and quality of the excursions
The Expedia Wave Report also revealed 2014's most-coveted destinations as the
Eastern Mediterranean, featuring exotic ports along the Adriatic Sea including
Croatia, Cypress, Greece, Israel, Eastern Italy and Turkey, followed by Alaska
in the number two spot. The top cruise destinations that made Expedia cruisers
wish lists for 2014 are:
5.Southern Caribbean and Hawaii (tie)
7.Western Europe/British Isles
11.Western Caribbean (Cayman Islands, Dominican Republic, etc.)
The Expedia Wave Report was fielded in January 2014 and features responses
from 6,867 travelers that have cruised at least once and used Expedia.com to
shop for their cruise.
Cruising with Expedia
Modern cruise options are noteworthy for the range of amenities they offer,
including world-class entertainment, new and innovative dining options, a
thriving nightlife, children's programs and extensive exercise options.
Expedia® offers the industry's most robust fleet of cruise options, with
cruises available to service every conceivable budget and taste. For more
information on booking a cruise via Expedia.com, please visit
Expedia.com is the world's leading online travel site, helping millions of
travelers per month easily plan and book travel. Expedia.com
(http://www.expedia.com/, 1-800-EXPEDIA) aims to provide the latest technology
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destination weddings, cruises and in-destination activities, attractions,
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customers can get the best rates available online for all types of travel.
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product and company names mentioned herein may be the property of their
respective owners. © 2014 Expedia, Inc. All rights reserved. CST #
Contact: Sarah Gavin, Expedia.com, (425) 679-8917, firstname.lastname@example.org, Jodi
Bragg, HL Group (for Expedia), (646) 460-8908, email@example.com
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