Rakuten’s Investments in Digital Marketing Unified Under New Rakuten Marketing Division

  Rakuten’s Investments in Digital Marketing Unified Under New Rakuten
  Marketing Division

        Launches Omnichannel Technology Platform and Appoints New CMO

Business Wire

NEW YORK -- January 29, 2014

Rakuten, Inc., owners of one of the world’s largest online marketplaces, today
launched Rakuten Marketing, its new business division focused on digital
marketing. This division is the culmination of Rakuten’s investments in
digital marketing product development with recent acquisitions, namely
PopShops and MediaForge.

The launch of Rakuten Marketing formalizes the integration of recently
acquired businesses, as well as the investments into home-grown talent and
technologies to unify services spanning display, mobile, search, affiliate,
retargeting, lead generation, and automated product feeds. As part of that
alignment, Rakuten Marketing is introducing an omni-channel technology
platform and has appointed its first chief marketing officer.

Yaz Iida, chief executive officer of Rakuten Marketing, explains, “As a
unified business, Rakuten Marketing’s focus is to simplify the increasingly
complex challenges that marketing professionals face by delivering insight and
analysis through the new Cadence platform. Rakuten Marketing’s integrated
approach, which encompasses analytical insights, tools, and e-commerce
expertise will save marketing professionals significant time and allow them to
better focus on identifying the best strategy and actions to yield positive

Iida continues, “Rakuten Marketing will use a variety of technologies, as well
as the insights of highly experienced service teams to support the evolution
of digital marketing as it responds to the ever-changing demands of modern

Fundamental to the new, integrated business is the introduction of Rakuten
Marketing’s new omni-channel optimization platform, Cadence. The Cadence
platform provides marketing teams and professionals with a single, consistent,
view into real-time performance across all communication channels. This
eliminates inconsistencies when measuring or reconciling campaign results, and
offers marketers a clear understanding of which channel to use at any given
point in the campaign to glean the best results, saving significant time and
financial cost.

The Cadence platform allows for deeper attribution analysis into specific
behaviors. For example, how many times is a customer exposed to a message
before making a purchase, what is the cost of customer acquisition, and what
is the impact of combining marketing channels to increase revenue.

“At Lancôme we often need to integrate different technologies into one
campaign so the idea of being able to streamline and simplify that process is
compelling,” said Alessio Rossi, vice president of Interactive Marketing,
Lancôme Paris. “We rely on Rakuten Marketing’s dynamic display and affiliate
offerings to increase awareness, engage customers, and ultimately drive sales
on top of learning how customers decisions form as they receive different
marketing inputs. We are confident this approach will allow us to drive even
greater results both online and offline."

Additionally, Rakuten Marketing has appointed Jessica Joines to the newly
created position of chief marketing officer. With more than 15 years
experience in marketing with expertise in branding, strategic positioning and
media buying, Jessica is responsible for Rakuten Marketing’s global marketing
and public relations efforts.

About Rakuten Marketing

Rakuten Marketing provides advertisers and marketers with expert technology
and services for affiliate marketing, retargeting, display, mobile, search
marketing, lead generation, and automated product feeds. The company is
headquartered in New York City and has offices in Australia, Brazil, Japan,
the United Kingdom, and throughout the United States. As part of Rakuten, one
of the world’s leading Internet service companies, Rakuten Marketing includes
Rakuten LinkShare, the #1 ranked performance marketing network, Rakuten
MediaForge, a leader in retargeting and display recognized for its
pay-for-performance consumer engagement business model, Rakuten Search, a full
service search engine marketing company, and Rakuten PopShops, a data
analytics engine and product feed and deals content aggregator.

About Rakuten

Rakuten, Inc. (4755:Tokyo), is one of the world's leading Internet service
companies, providing a variety of services for consumers and businesses,
including in the areas of e-commerce, eReading, travel, banking, securities ,
credit cards, e-money, logistics, portal and media, online marketing and
professional sports. In both 2012 and 2013, Rakuten was ranked among the
world’s ‘Top 10 Most Innovative Companies’ in Forbes magazine’s annual list.
Rakuten is expanding worldwide and currently operates throughout Asia, Europe,
the Americas and Oceania. Founded in 1997, Rakuten is headquartered in Tokyo,
with over 10,500 employees and partner staff worldwide. For more information:


Rakuten Marketing
Lisa Mollura, 646-943-8221
Blanc & Otus
Kathy Keating, 617-460-2702
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