Hertz Teams Up With Optimus To Promote International Car Rental In Pakistan

 Hertz Teams Up With Optimus To Promote International Car Rental In Pakistan

PR Newswire

LONDON, Jan. 29, 2014

LONDON, Jan. 29, 2014 /PRNewswire/ --The Hertz Corporation (NYSE: HTZ), the
world's leading general use car rental brand, has appointed Optimus Limited as
its General Sales Agent (GSA) to grow outbound car rentals from Pakistan to
more than 8,800 Hertz locations in 150 countries.

The Hertz Corporation is the first major car rental company to appoint an
outbound representative in Pakistan, which has seen a steady rise in
expenditure on outbound travel in recent years^1.

Michel Taride, GroupPresident,Hertz International, said: "This partnership
reinforces the message of Hertz's market leadership in Pakistan and extends
our broad range of products and services, not just domestically but
internationally, to meet the needs of discerning and savvy travellers."

Optimus, Pakistan's market leader for domestic car rental operations, is also
the Hertz Corporation's Pakistan licensee, offering domestic car rental from
nine locations in five main cities.

Optimus has established a new business unit to focus more on outbound car
rentals for the world's sixth most populous country, in which Hertz is already
a global mobility solutions provider to many multinational companies. This new
business unit comprises a 24-by-7 international reservations team dedicated to
servicing the travel trade, corporate market and direct customers.

Since January 2012, Optimus has built up significant momentum, with over PKR
12.5 million generated from direct retail business. Irfan Ahmad, Chief
Operation Officer, Optimus Limited, said that the company is excited at the

Theeconomy of Pakistanis the27th largestin the world in terms
ofpurchasing power parity (PPP) and44th largestin terms of nominal Gross
Domestic Product (GDP).

"With our extensive corporate customer base, alliances with leading travel
businesses and a strong network of offices across Pakistan, Hertz will have
the first mover advantage to tap on this huge potential from a global sales
perspective," said Ahmad.

Besides sedans, Hertz offers an extensive selection from its Hertz
Collections, such as Prestige, Adrenaline, Fun, Family and Green Traveler,
allowing customers to book the exact model of choice. This will appeal to the
growing needs of savvy Pakistani business travellers into USA, Canada and

Customers who book in advance can enjoy discounted, guaranteed rates at more
than 8,800 locations worldwide. Online bookings can be made through
www.hertz.com.pk, while phone bookings can be made via local toll-free line
0800-43789. Reservations are also available for bookings at all Global
Distribution Systems (GDS) in Pakistan.

No down payment is required for reservations as customers have the option to
pay at the end of their rental. Promotional offers are available to all
customers residing in Pakistan and are valid only when booked before

About Hertz
Hertz operates its car rental business through the Hertz, Dollar and Thrifty
brands from approximately 10,400 corporate, licensee and franchisee locations
in North America, Europe, Latin America, Asia, Australia, Africa, the Middle
East and New Zealand. Hertz is the largest worldwide airport general use car
rental brand, operating from approximately 8,800 corporate and licensee
locations in approximately 150 countries. Hertz is the number one airport car
rental brand in the U.S. and at 111 major airports in Europe. Dollar and
Thrifty have approximately 1,580 corporate and franchisee locations in
approximately 80 countries. Hertz is an inaugural member of Travel + Leisure's
World's Best Awards Hall of Fame and was recently named, for the thirteenth
time, by the magazine's readers as the Best Car Rental Agency. Hertz was also
voted the Best Overall Car Rental Company in Zagat's 2013/14 U.S. Car Rental
Survey, earning top honors in 10 additional categories, and the Company swept
the global awards for Best Rewards Program and Best Overall Benefits from
FlyerTalk.com. Product and services such as Hertz Gold Plus Rewards,
NeverLost®, and unique cars and SUVs offered through the Company's Adrenaline,
Prestige and Green Traveler Collections, set Hertz apart from the competition.
Additionally, Hertz owns the vehicle leasing and fleet management leader
Donlen Corporation and operates the Hertz On Demand car sharing business. The
Company also owns a leading North American equipment rental business, Hertz
Equipment Rental Corporation, which includes Hertz Entertainment Services.

About Optimus
Optimus Limited is the exclusive licensee of Hertz in Pakistan, launched in
2005, and rapidly became the leading company in the country with the largest
share of market, spanning 9 offices in 5 cities. Now, being recognized as the
largest vehicle rental and operating lease company, Hertz has become the
partner of choice for leading corporate entities including a majority of
multinational companies.

Hertz contacts:

Contact U.S.:
Paula Rivera
(201) 307-2824

Contact International:
Zoe White
+44 1895 553 887

^1 World Travel and Tourism Council (2013)


SOURCE The Hertz Corporation

Website: http://www.hertz.com
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