Smart Watches: The Start of the Wearable Electronics Revolution?
CAMBRIDGE, England, January 29, 2014
CAMBRIDGE, England, January 29, 2014 /PRNewswire/ --
Plastic Logic, the flexible display technology specialist, is pleased to make
available the white paper produced in association with Smithers Apex,
providers of information on high growth electronics markets.
In 2013 talk of wearable technology, especially regarding smartwatches and
health/lifestyle products, increased dramatically, as did the number of
product concepts appearing online or in the press. This is understandable in
the light of figures which point towards exponential growth in the market for
mobile wearable smart devices. However, there also appears to be a common
consensus that these devices have yet to realise their full potential.
The potential referred to not only relates to function, but also to form and
it is the latter that is usually cited as holding back development, acceptance
and take up of wearables. Wearable technology needs to be comfortable,
convenient, robust and stylish for it to be compelling enough to sell in
volume - something that was not borne out by many of the devices on show at
The White Paper provides not only valuable insight and information on smart
watches, but also on health/lifestyle devices, smart clothing and medical
applications for wearable technology. It also seeks to outline the substantial
market opportunities that exist for the truly compelling wearable applications
that possess the convenience, comfort, durability, worthwhile electronic
features and aesthetics as to enhance consumers' lifestyles.
For a more detailed picture of the wearables market and the directions it is
taking, please visit http://www.plasticlogic.com/ and select the link under
Plastic Logic white papers.
About Plastic Logic
Plastic Logic is the recognised leader in organic thin-film transistors (OTFT)
and is at the forefront of research and investment in plastic electronics. The
company has industrialised the process and now manufactures a range of
high-quality flexible plastic displays. These shatterproof daylight readable
displays are ultra-thin, ultra-lightweight and very low power, offering huge
advantages over conventional screens as they are extremely flexible with
proven lifetimes. Flexible displays enable revolutionary design possibilities
and are set to transform existing markets, such as signage, wristwatches and
other wearable devices, and automotive as well as many others. Plastic Logic
is backed by major investors including Oak Investment Partners and Rusnano.
Find out more about Plastic Logic and its robust, flexible displays by
visiting http://www.plasticlogic.com . and http://www.youtube.com/plasticlogic
Companies interested in working together with Plastic Logic should contact
About Smithers Apex
Smithers Apex provides events, market research, publications, strategic and
technical consulting to niche, emerging and high growth industries.
Markets covered include lighting and displays, clean energy, home and personal
care, industrial biotechnology, performance materials and chemicals.
The organisation is renowned in many of these markets for its high calibre
conferences, which regularly draw large numbers of delegates for annual
networking and industry knowledge sharing. More recently the Smithers Apex
name has become known for its authoritative market intelligence with a wide
range of reports available providing independent market insight.
Contact: Kevin Godfrey: marketing communications officer +44(0)1223-707382, M
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