Sears Canada Modifies Store Structure

TORONTO, Jan. 29, 2014 /CNW/ - Sears Canada Inc. (TSX: SCC) announced today 
that it is modifying its store structure to improve efficiency and increase 
the effectiveness of the chain of communication between management and the 
store associate teams within the stores. The Company will eliminate primarily 
a mid-tier level of leads within its full-line stores, resulting in an average 
reduction of five associates per store. There will also be an alignment of the 
regional and head office structures to reflect the new store model, and also 
to improve efficiency in Sears other formats and to align with the size of the 
business. This will result in a staff reduction of 624 associates. 
"The changes we are making in stores will not affect the number of front-line 
associates, and service to our customers will not be impacted," said Doug 
Campbell, President and Chief Executive Officer, Sears Canada Inc. "Our 
current structure results in inefficiencies and barriers to effective 
communication among store associates and the changes we are making are 
designed to result in better store execution and consistency of presentation 
and standards. We continue to plan for the future of Sears Canada and are 
taking steps today that will allow us to continue serving customers as a 
viable national retailer coast to coast in stores and through our Direct 
channel now and in the future." 
Sears Canada is a multi-channel retailer with a network that includes 181 
corporate stores, 241 Hometown stores, over 1,400 catalogue and online 
merchandise pick-up locations, 101 Sears Travel offices and a nationwide 
repair and service network. The Company also publishes Canada's most extensive 
general merchandise catalogue and offers shopping online at 
Although the Company believes that the forward-looking information presented 
with respect to its staffing initiative is reasonable, such forward-looking 
information involves known and unknown risks, uncertainties and other factors 
which may cause actual results, performance or achievements to be materially 
different from any future results, performance or achievements expressed or 
implied by the forward-looking information, and undue reliance should not be 
placed on such information. The forward-looking statements in this release are 
made as of the date hereof. The Company does not undertake any obligation to 
update publicly or to revise any forward-looking information, whether as a 
result of new information, future events or otherwise, except as required by 

SOURCE  Sears Canada Inc. 
Contact for Media: Alicia Richler Sears Canada Corporate Communications 
To view this news release in HTML formatting, please use the following URL: 
CO: Sears Canada Inc.
ST: Ontario
-0- Jan/29/2014 21:30 GMT
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