comScore Collaborates with CIMM to Expand its Pioneering Cross-Platform Measurement Service, Combining Five Platforms of TV,

   comScore Collaborates with CIMM to Expand its Pioneering Cross-Platform
     Measurement Service, Combining Five Platforms of TV, Radio, Desktop,
                            Smartphone and Tablet

Garners Support from CIMM Member Companies for Broader Roll-Out of Blueprint

PR Newswire

RESTON, Va. and NEW YORK, Jan. 29, 2014

RESTON, Va. and NEW YORK, Jan. 29, 2014 /PRNewswire/ -- comScore (NASDAQ:
SCOR), a leader in measuring the digital world, in collaboration with the
Coalition for Innovative Media Measurement (CIMM), today announced plans to
expand its pioneering cross-platform measurement service, the industry's first
to provide continuous unified measurement of media usage on a national scale
across TV, radio, desktop, smartphone and tablet. This next phase will enable
media companies, marketers and advertising agencies the opportunity to
experience the service for their brands and will be open to participation from
CIMM member companies as well as non-CIMM members. Participating CIMM member
companies include ESPN, Disney ABC Television Group, Fox Broadcasting Co., NBC
Universal, CBS Corporation, A&E Networks, Turner Broadcasting System Inc.,
Univision Communications Inc., Viacom, Publicis Groupe, GroupM, and Omnicom
Media Group, among others.


This expanded offering is highlighted by the development of several important
new capabilities, including the measurement of:

  oMulti-platform advertising
  oMobile video
  oTime-shifted viewing (i.e. DVR playback)
  oChildren's viewing

These innovations build upon comScore's pioneering methods of addressing the
cross-platform measurement challenge during its initial phase, known as
Project Blueprint. This initial proof of concept, done in collaboration with
Arbitron and ESPN, expanded comScore's existing multi-platform audience
de-duplication methodology for desktop, smartphone and tablet internet usage
to TV and radio in order to deliver the industry's first unified view of these
five major media platforms.

The expanded cross-platform measurement service will be the only one of its
kind to leverage both person-level TV viewing data (obtained via the Portable
People Meter technology licensed from Nielsen Audio) and Set-Top Box viewing
data, which includes viewing behavior from more than 5 million households. The
service also leverages a state-of-the-art technology using both panel and
census-based methods to accurately measure online and mobile video viewing,
addressing increasingly important components of the TV/video landscape.
Reporting will deliver granular metrics at the network, show and telecast
level that accounts for long tail viewing, thereby providing the scale
required by media companies and advertisers. Comparable cross-media metrics,
such as duplicated and unduplicated audience size and composition, duration,
reach/frequency, and GRPs/TRPs, will also be featured in the reporting
provided to clients.

Serge Matta, President of comScore said: "In teaming with CIMM and our other
collaborators, we look forward to expanding our cross-platform measurement
service to help solve the media industry's foremost challenge of measuring
audiences for content and advertising in today's multi-platform world. The
expansion of this service seeks to address some of the more important
challenges, such as multi-platform ad exposure and measurement of mobile video
and time-shifted video. With accurate accounting of media consumption at a
granular level across all the major media platforms, brands will now have the
opportunity to understand their audiences in a more holistic fashion."

Jane Clarke, Managing Director, CIMM, commented: "As an industry alliance,
CIMM is focused on identifying and fostering new methodologies and approaches
that can help improve cross-platform audience media measurement for the entire
media ecosystem. CIMM played an early role in funding and conducting
cross-platform research, which ultimately brought comScore, Arbitron and ESPN
together to collaborate on a successful five-platform measurement service,
Blueprint.Now, CIMM is eager to bring other CIMM member companies together to
work with comScore to determine the feasibility of syndicating the service

Artie Bulgrin, SVP of Global Research + Analytics, ESPN said: "We are proud to
have initiated Blueprint and play an integral role in its development --
helping to drive innovation to address our media measurement challenges. We
have always said that the goal of our initial investment was to develop a
solution that could ultimately work across the entire industry, and so it's
gratifying to see Blueprint take another step towards that goal. We are
hopeful this will move cross-platform media measurement from custom project to
standard practice."

Industry Quotes in Support of comScore Cross-Platform Measurement

"We always knew that solving the multi-platform measurement challenge would
not be easy but that it was well worth pursuing. It's clear that the
innovative approaches undertaken so far have made significant strides in
addressing these challenges, and we look forward to participating in the next
phase of this research to gain a better understanding of cross-platform
audiences and advertising exposure."
- Alan Wurtzel, President of Research & Media Development, NBC

"The introduction of Blueprint did an excellent job of setting the stage for
the future of cross-screen media measurement, and we look forward to the
expansion of the service where the rubber really meets the road. By enabling
the broader industry to participate, all stakeholders can begin leveraging
vital understanding to inform their cross-platform strategies and
deliverimproved performance of campaigns across screens."
- Kate Sirkin, EVP of Starcom MediaVest Group

"Blueprint has laid exciting groundwork for a more comprehensive approach to
cross-platform media planning and evaluation. By using new measurement
techniques and leveraging digital data, significant advancements are being
made and we look forward to participating in subsequent expansions of this
- Aaron Fetters, Director Insights and Analytics of The Kellogg

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and
analytics, delivering insights on web, mobile and TV consumer behavior that
enable clients to maximize the value of their digital investments. For more
information, please visit

About CIMM
The Coalition for Innovative Media Measurement (CIMM) is comprised of leading
video content providers, media agencies and advertisers that aim to promote
innovation and foster efficiencies in audience measurement for television and
cross-platform video. CIMM explores and identifies new methodologies in
audience measurement and verifies these approaches through a series of pilot
tests and studies conducted with independent measurement companies. CIMM's
primary focus is on two key areas: the current and future potential of
television measurement through the use of return-path data, and new methods
for cross-platform media

Cautionary Statement
This press release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934, including, without limitation, comScore's expectations
as to the financial and operational effects of Project Blueprint. These
statements involve risks and uncertainties that could cause our actual results
to differ materially, including, but not limited to, comScore's ability to
project the financial impact of the divestiture of ARS assets and comScore's
ability to achieve its expected financial results.

For a detailed discussion of these and other risk factors, please refer to
comScore's Annual Report on Form 10-K for the period ended December 31, 2012
and from time to time other filings with the Securities and Exchange
Commission (the "SEC"), which are available on the SEC's Web site

You are cautioned not to place undue reliance on our forward-looking
statements, which speak only as of the date such statements are made. comScore
does not undertake any obligation to publicly update any forward-looking
statements to reflect events, circumstances or new information after the date
of this press release, or to reflect the occurrence of unanticipated events.

SOURCE comScore, Inc.

Contact: Andrew Lipsman, comScore, Inc., 312-775-6510,; or
Sara Sefcovic, For CIMM, 212-446-1886,
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