Reed's, Inc. Announces New Product Expansion in Greater NY Metro Area Through FreshDirect

Reed's, Inc. Announces New Product Expansion in Greater NY Metro Area Through 
FreshDirect Is a Leading Online Grocer in the U.S. 
LOS ANGELES, CA -- (Marketwired) -- 01/28/14 --  Reed's, Inc. (NYSE
MKT: REED), maker of the top-selling sodas in natural food stores
nationwide, announced today that FreshDirect has authorized Reed's,
Virgil's and Reed's Culture Club Kombucha to be added to their online
offerings by mid-February.  
Chris Reed, Founder and CEO of Reed's Inc. stated, "FreshDirect is a
true pioneer in the online grocery retail channel, and more
specifically, they are highly regarded in the greater New York
metropolitan market. Partnering with FreshDirect will bring Reed's,
Virgil's and Reed's Culture Club Kombucha to the doorsteps of
millions of customers in the northeast. Watch for us on the
FreshDirect website, where we expect to gain significant brand
exposure in the New York market over the next year. Kombucha is a
highly sought after product on the FreshDirect website, so we believe
the Reed's Culture Club Kombucha brand is a perfect fit for their
unique and proven home delivery distribution model."  
About FreshDirect
 FreshDirect is the leading online grocer in the
U.S., delivering premium quality fresh-from-the-farm foods and
brand-name groceries to customers in the greater New York, New Jersey
and Connecticut metro areas and the Greater Philadelphia area in
Pennsylvania. With a 2,600-member workforce that is still growing,
FreshDirect places an emphasis on nutritious, delicious meals and
convenient services that allow customers more time to live healthy
lives. FreshDirect aspires to be a valued corporate partner in all
communities in which it serves. 
For more information, visit Follow FreshDirect
on Twitter: @freshdirect and on Facebook: 
About FreshDirect's Expansion Through the Years
currently serves millions of customers, covering more than 80% of the
NY Metro area. Throughout the past decade, FreshDirect has expanded
from delivering to most addresses in Manhattan, Staten Island,
Brooklyn and Queens to the Bronx and many areas in Bergen, Nassau,
Westchester, Hudson, Union, Essex, Morris, Passaic and southern
Fairfield Counties. FreshDirect launched in nine Center City zip
codes in Philadelphia, Pennsylvania on October 2012. In less than a
year and after attracting 50% more customers than originally planned
in the first three months, FreshDirect has expanded service to dozens
of zip codes throughout the Greater Philadelphia and Southern New
Jersey area. 
FreshDirect is a premium online fresh food and grocery retailer with
no brick and mortar store. Fresh food is directly sourced from a
range of organic, sustainable, grass-fed, heritage breeds, and
fair-trade farmers and organizations across the United States that
focus on growing the best-tasting, sustainable foods in the world,
with many located within a 300-mile radius of the FreshDirect service
area. Daily quality ratings help consumers determine exactly how
fresh the items are upon purchase, before they are hand-packed,
loaded onto refrigerated trucks and delivered directly to their
About Reed's, Inc. 
Reed's, Inc. makes the top-selling natural sodas in the natural foods
industry sold in over 13,000 natural food markets and supermarkets
nationwide. Its six award-winning non-alcoholic Ginger Brews are
unique in the beverage industry, being brewed, not manufactured and
using fresh ginger, spices and fruits in a brewing process that
predates commercial soft drinks. The Company owns the top-selling
root beer line in natural foods, the Virgil's Root Beer product line,
and the top-selling cola line in natural foods, the China Cola
product line. In 2012, the Company launched Reed's Culture Club
Kombucha line of organic live beverages. Other product lines include:
Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's
started producing private label natural beverages for select national
chains. Reed's products are sold through specialty gourmet and
natural food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada, as well as through private
label relationships with major supermarket chains. 
For more information about Reed's, please visit the Company's website
at: or call 800-99-REEDS. 
Follow Reed's on Twitter at 
Reed's Facebook Fan Page at 
 Some portions of this press release,
particularly those describing Reed's goals and strategies, contain
"forward-looking statements." These forward-looking statements can
generally be identified as such because the context of the statement
will include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements that
describe future plans, objectives or goals are also forward-looking
statements. While Reed's is working to achieve those goals and
strategies, actual results could differ materially from those
projected in the forward-looking statements as a result of a number
of risks and uncertainties. These risks and uncertainties include
difficulty in marketing its products and services, maintaining and
protecting brand recognition, the need for significant capital,
dependence on third party distributors, dependence on third party
brewers, increasing costs of fuel and freight, protection of
intellectual property, competition and other factors, any of which
could have an adverse effect on the business plans of Reed's, its
reputation in the industry or its expected financial return from
operations and results of operations. In light of significant risks
and uncertainties inherent in forward-looking statements included
herein, the inclusion of such statements should not be regarded as a
representation by Reed's that they will achieve such forward-looking
statements. For further details and a discussion of these and other
risks and uncertainties, please see our most recent reports on Form
10-K and Form 10-Q, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Reed's
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events, or
Investor Relations 
Reed's, Inc.
(310) 217-9400 ext. 18
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