Pure Madness Chocolate Announces Retail Presence in Macy's Herald Square

   Pure Madness Chocolate Announces Retail Presence in Macy's Herald Square

The Brand's Chocolate is Served in the Herald Square Cafe in America's Largest
Department Store

PR Newswire

NEW YORK, Jan. 28, 2014

NEW YORK, Jan. 28, 2014 /PRNewswire/ -- Pure Madness Chocolate, a luxury
chocolate retailer, has joined forces with Macy's to offer their products in
the Herald Square Cafe, located on the second floor of the famed department
store in New York City.

(Logo: http://photos.prnewswire.com/prnh/20130904/NY74004LOGO)

"We are thrilled to establish a partnership with an iconic retailer like
Macy's," explains Lynn Gonsior, President of Pure Madness Chocolate. "Our
brand's ties to fashion and indulgence makes the unique Herald Square Cafe
space a perfect location to introduce our product to chocolate lovers."

Pure Madness Chocolate products are now available in the Cafe.

Macy's Herald Square Cafe is situated alongside The World's Largest Shoe Floor
on 2, promising an unforgettable encounter for shoe and chocolate lovers
alike. Pure Madness Chocolate truffles are served in the Cafe alongside
Starbucks ReserveĀ® Coffee and Moet & Chandon champagne and wine. In addition
to chocolate pairings, products from the brand's extended chocolate collection
are available for purchase in the space.

"The shoe floor at Macy's Herald Square is one of the first stops for many of
our customers," said Patti Lee, District Vice President / General Manager for
Macy's Herald Square. "At the Herald Square Cafe, you'll find shoppers
relaxing after navigating through thousands of pairs of shoes. What better way
to celebrate a great find than with champagne and chocolates. We welcome Pure
Madness Chocolate as I know they will elevate the shopping and tasting
experience for our customers."

Pure Madness Chocolate boasts a curated collection of chocolate bars, toffee,
sea salt caramels, seasonal peppermint bark, monthly chocolate clubs, sipping
chocolate, and truffles that promise to leave chocoholics in pure ecstasy. The
bold layers of flavor, exemplified by the chili lime and espresso truffles,
will excite sophisticated palates. Flavors produce a healthy natural high,
lingering finish and rich, decadent mouth feel of the finest Belgian

Pure Madness has not forgotten the classics, however. They also reinterpreted
the beloved darks and milks in the collection with ingredients that create
heightened indulgence. Though it builds on decades of the finest
chocolate-making methods in the world, Pure Madness is a contemporary brand
that's packaged with the modern woman in mind.

About Pure Madness Chocolate
Pure Madness Chocolate is a luxury chocolate brand that embraces the sensual
side of chocolate. It's decadence without the fuss. Incorporating bold and
classic flavor offerings, the products pair indulgence with high fashion. Pure
Madness is a privately held company headquartered in New York. For more
information about Pure Madness Chocolate, visit www.puremadnesschocolate.com.

Facebook: https://www.facebook.com/PureMadnessChocolate
Twitter: @puremadnesschoc

SOURCE Pure Madness Chocolates, LLC

Website: http://www.puremadnesschocolate.com
Contact: Emily Doenges, PR/Social Media Manager,
emily@puremadnesschocolate.com, Tel: +1(855) 623-1500
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