Hotwire Survey Reveals 42.3 Million American Adults* Rank Valentine's Day as the Desired Secondary Holiday to Plan a Weekend

 Hotwire Survey Reveals 42.3 Million American Adults* Rank Valentine's Day as
             the Desired Secondary Holiday to Plan a Weekend Trip

Travel Experts Provide a List of the Most Popular Destinations to Help People
Whisk Away for a Long, Romantic Weekend

PR Newswire

SAN FRANCISCO, Jan. 28, 2014

SAN FRANCISCO, Jan. 28, 2014 /PRNewswire/ -- With Valentine's Day right around
the corner,®, a leading discount travel site and mobile app, today
released findings from its third annual American Travel Behavior Survey,
conducted online in October 2013 on behalf of Hotwire by Harris Interactive
among over 2,000 U.S. adults ages 18 and older. According to the survey, 42.3
million American adults (18 percent) reported that they'd prefer to plan a
weekend trip around Valentine's Day, more than any other listed "non-major^1"
holiday. Luckily, Valentine's Day falls on the Friday before President's Day
this year, creating the perfect opportunity for a long weekend escape. To
guide these lovebirds, the experts at Hotwire have revealed 10 of the most
sought-after spots for significant others taking a romantic respite.

"Our personal relationships can often take a backseat to the stressors of
daily life, but something as simple as a weekend trip can help bring many of
us back together," said Henrik Kjellberg, president of The Hotwire Group. "To
me, vacations help rejuvenate relationships because you're able to relax and
enjoy your time with one another. It's not often that Valentine's Day falls
right before the three-day weekend, and with the prices we're seeing,
travelers can rest assured that a getaway is more affordable than they think."

Below are Hotwire's top 10 most popular Valentine's Day destinations, along
with sample deals for each city: 

Destination            Sample Deal            Neighborhood/Area
1. New York, NY     4-star hotel,          Midtown East
2. Las Vegas, NV    4-star hotel,          The Strip – South
3. Chicago, IL      4-star hotel,          Magnificent Mile North
4. Orlando, FL      4-star hotel,          Lake Buena Vista – Downtown
                       $85/night              Disney
5. San Francisco,   4-star hotel,          Financial District – Embarcadero
CA                     $155/night             
6. Los Angeles, CA  4-star hotel,          Redondo Beach – Hermosa Beach
7. Washington, D.C. 4-star, $80/night      White House – Downtown
8. Phoenix, AZ      4-star, $96/night      Scottsdale
9. San Diego, CA    4-star, $143/night     Mission Valley – Hotel Circle
10. Miami, FL         4-star, $210/night     Coral Gables – Coconut Grove

The above hotel averages are based on bookings on during
Valentine's Day weekend (2/14 – 2/17/14) made on 1/13/14. Hotel sample rates
are based on Hotwire Hot Rate® searches made on 1/23 for travel dates 2/14 –

Survey Methodology
This survey was conducted online within the United States by Harris
Interactive on behalf of Hotwire from October 8-10, 2013 among 2,020 adults
ages 18 and older. This online survey is not based on a probability sample and
therefore no estimate of theoretical sampling error can be calculated. For
complete survey methodology, including weighting variables, please contact 

*According to the 2010 U.S. Census, there are 234.6 millionAmericans aged 18
and over.

1 "Non-major" holidays in this survey refer to holidays for which employees
aren't typically given the day off

About Hotwire is a leading discount travel site with low rates on airline
tickets, hotel rooms, rental cars and vacation packages. Launched in 2000,
Hotwire, Inc. obtains deep discounts from its travel suppliers to help
travelers book unsold airline seats, hotel rooms and rental cars.
is an award winning website and Hotwire, Inc. is an operating company within
Expedia, Inc. CST # 2029030-50. NST: 20003-0209. For more information, visit operates sites in 12 countries worldwide:,,,,,,,,,,
and In addition to, The Hotwire Group also

Hotwire,, the Hotwire logo and Hot Rate are either registered
trademarks or trademarks of Hotwire, Inc. in the U.S. and/or other
countries.All other trademarks are the property of their respective
owners.© 2014 Hotwire, Inc. All rights reserved. CST # 2053390-50.

Monica Caires
(323) 648-5426


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