Ziebart International Corporation Names Larisa Walega Director Of Marketing
TROY, Mich., Jan. 28, 2014
TROY, Mich., Jan. 28, 2014 /PRNewswire/ -- Ziebart International Corp., the
global leader in automotive detailing, films and protection services, has
promoted Larisa Walega to Director of Marketing for the worldwide corporation,
it was announced today.
Ms. Walega, a five-year employee of the company, will assume responsibilities
for directing and coordinating the development, execution and analysis of all
Ziebart marketing, advertising and public relations programs in January of
2014. In addition, she will be responsible for all company field marketing,
digital marketing and creative/graphic/video teams.
"I am very pleased to announce the promotion of Larisa to this critical
position as we continue to expand our business nationally and
internationally," said Daniel C. Baker, President of Ziebart Corporation. "She
will also oversee our agency relationships including all corporate marketing
and digital partners and has earned this position through years of
demonstrated high achievement."
Prior to her promotion, Ms. Walega served as Director of Field Marketing for
Ziebart Corporation from January of 2013 until her promotion to Director of
Marketing. In that capacity, she developed and oversaw fully integrated
advertising, marketing, public relations and event plans for all domestic
corporate stores and nearly 100 franchised locations.
"We are confident in Larisa's ability to lead and coordinate Ziebart's
highly-talented internal and external marketing and communications teams,"
said Thomas E. Wolfe, Chairman of Ziebart International. "With her leadership
we will fashion a cohesive branding program across digital and traditional
platforms to expand our international marketing initiatives for continued
success in 2014 and beyond."
Ms. Walega joined Ziebart in 2009, bringing with her experience working in the
advertising world with two major Detroit area agencies, Doner and the newly
renamed firm: Lowe Campbell Ewald. Her diversified client work included: ADT,
General Motors Corporation, Owens Corning, the University of Michigan Health
Systems and XM Satellite Radio.
A graduate of Adrian College with a Bachelor of Arts in Arts Management, Ms.
Walega has served on the Alumni Association Board of Directors. She resides in
Rochester Hills, Michigan. She is active in numerous professional and civic
organizations and currently serves as a member of the Direct Marketing
Association of Detroit's Past President's Educational Group, after having
served as immediate past president and in various board capacities since 2007.
SOURCE Ziebart International Corp.
Contact: Media, BAB Associates, LLC. Bruce Babiarz at Babiarz@BABPR.com or
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