Choice Hotels International Announces Key Additions To Marketing Alliance With Bluegreen Vacations

Choice Hotels International Announces Key Additions To Marketing Alliance With
                             Bluegreen Vacations

New Additions Give Choice's Ascend Hotel Collection 24-Bluegreen Resorts

PR Newswire

LOS ANGELES, Jan. 28, 2014

LOS ANGELES, Jan. 28, 2014 /PRNewswire/ --At the Americas Lodging Investment
Summit (ALIS), Choice Hotels International, Inc. (NYSE: CHH), one of the
world's largest lodging franchisors, announced the addition of three new
Bluegreen Vacation Club® Resorts to its upscale Ascend Hotel Collection as
part of a multi-faceted strategic marketing alliance with Bluegreen
Corporation ("Bluegreen Vacations"), an industry leader in vacation ownership
sales, marketing, hospitality and resort management. Twenty-four Bluegreen
resorts in highly desirable vacation destinations have joined the Ascend
Collection during the past twelve months since this agreement was first



The key new additions include the Club La Pension in New Orleans, the Lake Eve
Resort in Orlando and Hotel Blake Chicago, the 100^th domestic hotel to be
added to the distinctive Ascend Resort Collection. In just the past year, 61
new members have joined Ascend Hotel Collection, including Bluegreen resorts
in top vacation destinations such as Hawaii, Aruba, New Orleans, Las Vegas,
Miami, Orlando, Cape Cod, Phoenix, Savannah, Ga. and Myrtle Beach, S.C.

"Bluegreen Vacations has been a fantastic partner during this past year and we
are thrilled to continue to expand our agreement by adding these three
fantastic destination properties to our Ascend Collection," said Mike Murphy,
senior vice president of upscale brands for Choice Hotels International. "This
strategic marketing alliance has allowed Choice Hotels to continue to expand
into the upscale lodging tier as well as the leisure segment. Our prospering
relationship with Bluegreen and the rapid growth of the Ascend Collection
brand reinforces to us that our model has strong appeal with the industry as
well as with guests."

Club La Pension is located at the edge of the historic French Quarter and was
recently refreshed to include the ever evolving and always hip artistic
community in New Orleans. Its six renovated historic buildings offer
completely remodeled 1-and 2-bedroom suites featuring locally made artwork and
decor, and are located just steps away from the culinary delights, renowned
nightlife and invigorating culture of the Big Easy. The historic building is a
stylish intersection of past and present, featuring original exposed beams and
brick walls as well as modern kitchenettes, all-new plush linens, spa-inspired
bathrooms and pristine pine floors. This resort prides itself in representing
the city of New Orleans as it stands today - an eclectic mix of history, art,
music and new, sometimes boisterous beauty.

Lake Eve Resort  in Orlando is a spacious and private retreat which offers
easy access to the region's top attractions including SeaWorld Orlando,
Discovery Cove, Walt Disney World®, the Mary Queen of the Universe Shrine, as
well as a number of top golf courses. This property also offers one-, two-,
and three-bedroom suites with balconies overlooking the lake and features an
outdoor pool with a poolside bar, flat screen televisions in all bedrooms and
living rooms, grocery shopping and delivery service, a spa tub and a sauna, a
24-hour business center, fitness facility and even an arcade.

Hotel Blake Chicago is the most recent Bluegreen Vacations addition and marks
the 100^th domestic hotel to join the Ascend Collection. Located in the
monumental 18th-century Morton and Duplicator building in the heart of
historic Printers Row at 500 S. Dearborn St., Hotel Blake Chicago sits in one
of the city's most vibrant neighborhoods and is considered a landmark of
luxury among downtown Chicago hotels, offering a robust taste of Chicago's
rich culture and diversity.

"We are very excited about the success we have seen so far working with Choice
Hotels and are proud to announce these one-of-a-kind resorts as the newest
additions to our partnership," Bluegreen President and CEO John M. Maloney,
Jr. said. "Our relationship with Choice has added value for our current owners
and will continue to be very attractive to prospective owners based on the
credibility of the Choice Hotel brands and the appeal of our expanded product

Choice Hotels first announced the strategic marketing alliance at ALIS in
January of 2013, making Bluegreen Vacations the official vacation ownership
provider for Choice Hotels. In turn, Bluegreen Vacations' TravelerPlus™
participants will be eligible to enroll as members of Choice Privileges and
will be upgraded to Elite Gold status and receive special benefits. This will
provide TravelerPlus™ members with access to all of the Choice hotels
worldwide including the more than 121 hotels in the Ascend Hotel Collection.
Additionally, all Bluegreen Vacations' owners will be eligible to access
discounted rates at all 6,300 Choice hotels, subject to availability.

About Ascend Hotel Collection
The Ascend Hotel Collection membership program made its debut in late 2008 and
now has 121 hotels open throughout the United States, Canada, Europe, Central
America, Australia and the Caribbean. The eclectic portfolio of upscale,
independent hotels appeals to the growing number of people who like to immerse
themselves in the destination and live like the locals when they travel. For
more information, visit

About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,300 hotels,
representing more than 500,000 rooms, in the United States and more than 30
other countries and territories. As of September 30, 2013, 371 hotels,
representing more than 29,000 rooms, were under construction, awaiting
conversion or approved for development in the United States. Additionally, 84
hotels, representing approximately 7,200 rooms, were under construction,
awaiting conversion or approved for development in more than 15 other
countries and territories. The company's Comfort Inn, Comfort Suites, Quality,
Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay
Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel
Collection membership program, serve guests worldwide. All hotels are
independently owned and operated.

Choice Hotels International offers the Choice Privileges® rewards program.
With more than 19 million members worldwide, is one of the fastest growing
hotel loyalty programs in the travel industry.

Additional corporate information can be found on the Choice Hotels
International, Inc. web site, which may be accessed at

Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn,
Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites,
Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn, and Ascend Hotel
Collection are proprietary trademarks and service marks of Choice Hotels
International Inc.

2014 Choice Hotels International, Inc. All rights reserved.

About Bluegreen Corporation
Founded in 1966 and headquartered in Boca Raton, F.L., Bluegreen Corporation
(NYSE:BXG) is a leading timeshare sales, marketing and resort management
company. Bluegreen manages, markets and sells the Bluegreen Vacation Club®, a
flexible, points-based, deeded vacation ownership plan with 170,000 owners,
over 60 owned or managed resorts, and access to more than 4,000 resorts
worldwide. Bluegreen also offers a portfolio of comprehensive, turnkey,
fee-based service resort management, financial services, and sales and
marketing performed on behalf of third parties. For more information, visit

Forward-Looking Statements
Certain matters discussed in this press release constitute forward-looking
statements within the meaning of the Private Securities Litigation Reform Act
of 1995. Generally, our use of words such as "expect," "estimate," "believe,"
"anticipate," "will," "forecast," "plan", "project," "assume" or similar words
of futurity identify such forward-looking statements. These forward-looking
statements are based on management's current beliefs, assumptions and
expectations regarding future events, which in turn are based on information
currently available to management. Such statements may relate to projections
of the company's revenue, earnings and other financial and operational
measures, company debt levels, ability to repay outstanding indebtedness,
payment of dividends, and future operations, among other matters. We caution
you not to place undue reliance on any such forward-looking statements.
Forward-looking statements do not guarantee future performance and involve
known and unknown risks, uncertainties and other factors.

Several factors could cause actual results, performance or achievements of
both the Ascend Hotel Collection and the company to differ materially from
those expressed in or contemplated by the forward-looking statements. Such
risks include, but are not limited to, changes to general, domestic and
foreign economic conditions; operating risks common in the lodging and
franchising industries; changes to the desirability of our brands as viewed by
hotel operators and customers; changes to the terms or termination of our
contracts with franchisees; our ability to keep pace with improvements in
technology utilized for reservations systems and other operating systems;
fluctuations in the supply and demand for hotels rooms; and our ability to
manage effectively our indebtedness. These and other risk factors are
discussed in detail in the Risk Factors section of the company's Form 10-K for
the year ended December 31, 2012, filed with the Securities and Exchange
Commission on February 28, 2013 and our quarterly reports filed on Form 10-Q.
We undertake no obligation to publicly update or revise any forward-looking
statement, whether as a result of new information, future events or otherwise.

SOURCE Choice Hotels International, Inc.

Contact: Sarah Lee, Tel: (301) 628-4397,
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