UGG Australia Truck Brings The Heat To Manhattan

               UGG Australia Truck Brings The Heat To Manhattan

UGG Australia to Launch UGG Warming Truck and Ticket Giveaway in Lead Up to
XLVIII Championship

PR Newswire

NEW YORK, Jan. 28, 2014

NEW YORK, Jan. 28, 2014 /PRNewswire/ -- UGG® Australia, a division of Deckers
Outdoor Corporation (NASDAQ: DECK), is bringing the heat to Manhattan this
week, when it launches two exciting programs to keep fans warm and celebrate
the Big Game on February 2, 2014. With its first mobile pop-up shop and a
four-store ticket giveaway, UGG is getting into the spirit of the 'snow bowl.'

(Photo: http://photos.prnewswire.com/prnh/20140128/LA54271)

On Friday, January 31^st and Saturday, February 1^st, UGG Australia will debut
a mobile truck, the UGG Warming Station. The 25-ft long truck will have a
giant pair of UGG earmuffs attached to the top and sport a retro ice machine
creative theme to coordinate with the subzero temperatures suffered by New
Yorkers during the month of January. UGG will be handing out free hot
chocolate to passersby and selling UGG Australia's coveted cold weather
accessories collections (earmuffs, hats, scarves, mittens and gloves) for men,
women and kids. All accessories will be sold for $75. The UGG Warming
Station will be located in front of Penn Station (7th Avenue between West 30th
and 33rd Streets) on Friday, January 31^st from 8am to 5pm and Saturday,
February 1^st from 9am to 6pm.Social handle: #UGGTruck

Along with the UGG Warming Truck, the four UGG Australia stores in New York
City are running in-store contests to win a pair of tickets (2 tickets) to the
Big Game on February 2^nd. Consumers can enter to win by visiting one of the
four UGG Australia stores during business hours to fill out a contest entry
(one entry per person, winner must be 18 or older, no purchase necessary) from
January 23rd to January 31st to be valid for entry.Four winners for the four
pairs of tickets will be randomly selected from the valid entries and will be
notified on Saturday, February 1^st before 12pm ET to claim their tickets. If
the winner does not respond within three hours, the pair of tickets will be
forfeited and an alternate winner will be selected and notified.The winners
must return to the UGG Store at 600 Madison Ave. on February 1^st during
regular business hours to pick up their tickets to the Big Game the next
day.UGG Australia will run the contests in each of their four New York City
stores Midtown East (600 Madison Avenue), Upper West Side (160 Columbus
Avenue), Meatpacking (405 West 14^th Street), and SoHo (79 Mercer Street).

For more information, please visit www.uggaustralia.com.

About UGG^® Australia

UGG ^ Australia has built a reputation on luxury and comfort by using only the
finest materials in the world, employing the highest standards of
craftsmanship and delivering new and innovative styles well beyond the
original sheepskin boots and slippers.UGG Australia is recognized as a
premium lifestyle brand that offers footwear, apparel, outerwear, accessories
and handbagsand has grown to over $1 billion in sales.UGG Australia concept
stores offer the ultimate brand experience with over 70 stores worldwide
including New York, Chicago, San Francisco, Los Angeles, Miami, London, Tokyo,
Shanghai, Beijing and Moscow.UGG Australia operates on several social media
platforms including Twitter, Vine, Pinterest, in addition to a branded blog
entitled Plush Hour. In 2012 the brand exceeded two million fans on
Facebook.Every genuine UGG product is linked together by the unforgettable
sheepskin experience, and a feeling that is truly like nothing else.

About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed for both
everyday casual lifestyle use and high performance activities. The Company's
portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®,
MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50
countries and territories through select department and specialty stores, 105
Company-owned and operated retail stores, and select online stores, including
Company-owned websites. Celebrating the 40^th anniversary of its founding in
2013, Deckers Outdoor has a history of building niche footwear brands into
lifestyle market leaders attracting millions of loyal consumers globally. For
more information, please visit www.deckers.com.

SOURCE UGG Australia

Website: http://www.uggaustralia.com
Contact: Emma Oldenkamp, UGG Australia, (O): 212.247.8552,
emma.oldenkamp@deckers.com; Mark Tanno, M&C Saatchi PR, (O): 646-619-2814,
mark.tanno@mcsaatchi.com
 
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